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Explainer videos_explained_final


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Explainer videos are one of the most effective way to connect with your online audience. They decrease bounce rate and significantly increase conversion. Videos are sharable and are more likely to go viral over mediums such as Whatsapp, Facebook, Twitter, Linkedin and a number of sites thereby driving more traffic to your website. Forrester Research indicates that websites with videos are 50 times more likely to appear on first page of Google. Animated Video have universal appeal - in In less than a minute, a well-made explainer video will show your customer what they need to know about your business.It shows your potential customers your product or service in action - thereby reinforcing need. White Ideas Media helps you build a compelling narrative where the message is the paramount, reinforced with a great script, storyboard, animation and sound design making the explainer video entertaining and informative where your brand shines.

Published in: Marketing
  • What is an explainer video? Simple: its a video that explains something to someone. For instance: imagine an explainer video on your website’s homepage that explains what you do to your audience. There are many types of explainer videos (explainers): Infovideos, video infographics, promotional videos, how-to (How To) videos and tutorials. Explainer videos are typically loaded on website home pages and landing pages but they are also used often for employee training or crowd control. (animation studio)
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Explainer videos_explained_final

  2. 2. Explainer video is a perfect tool for 1. Business story 2. Product overview 3. Service or solution 4. DIY videos 5. Presentation of complex ideas 6. Testimonials 7. Answer to any what, why and how
  3. 3. Explainer videos can be of different styles 1. Icon 2. Cut out 3. Character 4. Expressions 5. Whiteboard 6. Live action with motion graphics
  4. 4. Why use video? 1. Visitors who view product videos are 64-85% more likely to purchase after watching a video 2. People stay on a webpage with a video two minutes longer than on one with no video. 3. Shoppers who viewed video on stacks and stacks product pages are 144% more likely to “add to cart" than other shoppers 4. Online retailers confirm that videos boost conversion as well as increase time spent on site Source : Internet Retailer, April 2010, March 2011, October 2011
  5. 5. A good explainer video is made of 1. Catchy story line 2. Engaging script 3. Smooth animation 4. Quality sound design 5. And perfect length
  7. 7. Who are we? White Ideas Media is the go-to marketing partner for: 1. Start-ups who need experienced hands for market penetration 2. SMBs that are restricted to build full-fledged in-house team 3. Companies that need support for specific marketing initiatives 4. Agencies that need external support to fulfil customer requirements 5. Anyone who has marketing plan but need help with execution
  8. 8. What we do? 1. Research and Strategy 2. Content Strategy and Development Websites, Collateral, Blogs, White Papers, Case Studies, Newsletters 3. Digital Marketing Social media, Advertisements, email Campaigns, SEO, Explainer Videos, Search Engine Marketing, Mobile Marketing, Analytics 4. Product Launches Conceptualization, Brand Identity, Microsites, Communication, Digital media, Mobile apps 5. Industry Outreach Events, PR, Awards, Directories
  9. 9. Why us? 1. Formalize marketing function without adding overhead to business 2. Collective experience of over three decades in global markets 3. Creativity of an agency, professionalism of an IT corporate 4. Methodical approach to solution definition and execution 5. Competitive pricing and offshore advantage
  10. 10. Customer landscape 1. Social Commerce Software Product Collateral development, Blogs, Social media, B2C campaigns strategy, Tradeshow support, Digital marketing 2. Information and e-commerce Portal Content development and Social media guideline setting 3. Learning Solutions Company Collateral development and Digital guideline setting 4. Sports Management Company Brand identity and collateral
  11. 11. Principals Shaonlee Bose A seasoned marketing specialist, Shaonlee has spent more than 10 years in the Media and IT Services industry in various roles in marketing and image management. She has been instrumental in creating marketing campaigns from concept to delivery, creating exceptional brands. In her previous role as Head of Marketing and Communication in Zensar, Shaonlee has helped create several success stories in building go-to-market strategies for developed and emerging markets. With a strong focus on metrics based implementation framework, she has defined and managed the corporate content strategy, market awareness and demand generation programs. She handled Analyst, Media and Industry Relations and Digital Marketing, leveraging Social Media in building various marketing, brand building and communication programs. A First Class Master's degree holder in Communication Studies from the University of Pune, Shaonlee has majored in Literature with Economics from Loreto College, Calcutta. Shaliya Khan An experienced business development and marketing expert, Shaliya has spent over 10 years in the e-Learning industry in various sales and marketing roles. In her most recent role as the global sales and marketing lead at ClearPoint Learning Systems, she was instrumental in establishing the marketing practice in the company and deployed several initiatives ranging from building brand to thought leadership campaigns. She streamlined sales support and instituted the lead generation infrastructure and implemented a robust marketing communications framework. Shaliya specializes in defining strong recognition strategy for organizations, creating recognized brands globally. Primarily driving business development for various organizations, Shaliya brings deep understanding of Pharma, Life Sciences, Interactive Publishing, and Corporate Learning. Mapping customer needs to solutions and creating winning pitches is her strength. Shaliya holds a Bachelor's degree in Electronics & Telecommunication Engineering from College of Engineering Pune (C.O.E.P).
  12. 12. Write to us and get a quote today : E-mail : Twitter : @WhiteIdeasMedia Phone : +91 9890171116 (India), +91 9923074441 (India), +1 617 981 6380 (US)