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Tomorrow's Digital Customer | Generational Study | WP Engine - Mark Randall

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Overview of a groundbreaking multi-generational tracking study on digital attitudes. Mark Randall (WP Engine, Country Manager- Aust & NZ) presented a brief overview of ground-breaking research on the future of the digital experience and how businesses can stay relevant. Presented at White Chalk Road 20th anniversary event in Perth, March 21, 2019.

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Tomorrow's Digital Customer | Generational Study | WP Engine - Mark Randall

  1. 1. Tomorrow’s Digital Customer Groundbreaking Multi-Generational Tracking Study On Digital Attitudes Mark Randall Country Manager Australia & NZ @Mark_D_Randall
  2. 2. 77% Generational overview. Generation Z: 1996 – Present Millennials: 1977 – 1995 Generation X: 1965 – 1976 Baby Boomers: 1946 - 1964
  3. 3. Survey overview.
  4. 4. Be. Build. Buy. What are the trends for Gen Z?
  5. 5. Being online.
  6. 6. 6 Can’t last more than 5 hours without the Internet. A. B. C. D.
  7. 7. 7 Can’t last more than 5 hours without the Internet. 55% of Gen Z can’t last more than 5 hours without the Internet.
  8. 8. Dependency.
  9. 9. 9 Primary use of the Internet is for information. A. B. C. D.
  10. 10. 10 Primary use of the Internet is for information. 64% 64% 69%
  11. 11. 11 62% of Gen Z says their primary Internet use is entertainment with access to people a close second. Generation entertainment.
  12. 12. Predictive personalisation.
  13. 13. The new digital standard. of Gen Z believe websites will know what you are looking for before you tell them. 64% 64% of Gen Z believe websites will become more human in experience by exhibiting emotions when you visit and interact with them. 55% 44%of Gen Z say they would stop visiting a website if it did not anticipate what they need, liked, or wanted. 45%of Gen Z will provide data to prioritize a personalized experience over privacy, compared to 19% of Boomers.
  14. 14. Buying online.
  15. 15. 15 Prefer to use a company website vs an app when buying online. A. B. C. D.
  16. 16. 16 All generations prefer to buy online rather than through an app.
  17. 17. 87% Gen X 89% Boomers 80% Millennials 75% Gen Z Online shoppers prefer websites over apps.
  18. 18. Is your business ready? Purpose Matters
  19. 19. 19 Purpose matters in commerce. 27%63% of Gen Z are more likely to buy from a company that contributes to social causes. of Gen Z stopped buying from a company that contributes to a social cause they disagreed with.
  20. 20. 66% Gen X 61% Boomers 71% Millennials 83% Gen Z So does consistent content.
  21. 21. Created Media Paid Media Earned Media Owned Media
  22. 22. Building online.
  23. 23. 23 Most likely to start their own business. A. B. C. D.
  24. 24. 24 Most likely to start their own business. A. 58% Gen Z are the most likely to start their own business
  25. 25. Learn by doing…online.
  26. 26. 26 66% of Gen Z would rather have unlimited access to the Internet and no college degree than a college degree and no access to the Internet.
  27. 27. I am the brand.
  28. 28. 49% of Gen Z worry that your online actions, including social media posts and past purchases will affect job offers. 47% of Gen Z believe your online reputation will determine your dating options. 76% of Gen Z think your online reputation will impact their ability to get a loan to buy a car or house. Building their brand. 70% 57%
  29. 29. So what does it all mean?
  30. 30. Build
  31. 31. For the complete study please visit: https://wpengine.com/gen-z-aus/
  32. 32. Thank you. Mark Randall Country Manager Australia & NZ @Mark_D_Randall

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