Objective1

536 views

Published on

Objective: The student will define and understand a business strategy. Students will examine the different methods used to create business strategies.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
536
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Objective1

  1. 1. OBJECTIVE 1 KEONDRA WHITE Business Strategies
  2. 2. Outline <ul><li>Introduction – Objective </li></ul><ul><li>What is a business strategy? </li></ul><ul><li>How advantageous is a proper business strategy for a company? </li></ul><ul><li>How to create a business strategy? </li></ul><ul><ul><li>SWOT Analysis </li></ul></ul><ul><ul><li>Porter’s 5 Forces </li></ul></ul><ul><li>Conclusion </li></ul>
  3. 3. <ul><li>THREE LEVELS </li></ul><ul><li>CORPORATE LEVEL – BUSINESS COMPETITION </li></ul><ul><li>BUSINESS LEVEL – DEVELOPMENT & SUSTENTATION </li></ul><ul><li>FUNCTIONAL LEVEL – OPERATING DIVISIONS & DEPARTMENTS </li></ul>What is a Business Strategy?
  4. 4. Advantages of a Business Strategy <ul><li>Company Goals </li></ul><ul><li>Mission Statements </li></ul><ul><li>Overall Success of a Business </li></ul>
  5. 5. How to Create Business Strategies <ul><li>SWOT Analysis </li></ul><ul><li>Porter’s 5 Forces </li></ul>
  6. 6. SWOT Analysis <ul><li>SWOT stands for Strengths, Weaknesses, Opportunities and Threats. </li></ul>http://search.creativecommons.org/flickr.com
  7. 7. Porter’s 5 Forces <ul><li>The Five Forces include: </li></ul>www.businessteacher.org.uk/content/porters
  8. 8. Conclusion <ul><li>Some of the key contributors to successful business strategies through to compilation of a SWOT or Porter’s 5 Forces analysis are: </li></ul><ul><ul><li>Grow fast (and ahead of most competitors) </li></ul></ul><ul><ul><li>Grow in line with industry </li></ul></ul><ul><ul><li>Defend existing status (assumes a moderately strong starting position) </li></ul></ul><ul><ul><li>Catch up (with leaders & then grow with or ahead of them) </li></ul></ul><ul><ul><li>Turn around (from being an underperformer) </li></ul></ul><ul><ul><li>Hang in ( go with the flow but don't expend much effort) </li></ul></ul><ul><ul><li>Harvest ( milk the opportunity with a view to withdrawal) </li></ul></ul>
  9. 9. Questions

×