Social Media Guidelines


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  1. 1. Social Media Guidelines © 2009
  2. 2. Social Media Guidelines Overview This document will provide general guidelines for your participation in online communities and social media sites, both at and elsewhere. These internal guidelines will continue to evolve as we learn new best practices and accommodate emerging technologies in the social media space. These guidelines are not intended to create any contractual obligations between Toolbox and its users. No user should rely on these guidelines when interacting with Top 10 Guidelines 1. Know and follow the Corporate Executive Board’s Code of Conduct. . 2. Take responsibility for what you post in online communities, including profiles, blogs, discussion groups, and other forms of user-generated media. 3. Be aware that content you publish will remain accessible to the public for a significant amount of time. . 4. Identify yourself, and when relevant, your role at Make it clear that you are speaking on your own behalf, and not on behalf of . 5. Respect copyright, fair use, and financial disclosure laws. . 6. Do not reveal confidential or proprietary information about, Corporate . Executive Board, or their partners and affiliates. This includes information about upcoming launches, transactions, negotiations, private conversations that are meant to remain internal, and financial results and goals. 7. Do not cite or reference clients or partners without their permission. . 8. Avoid objectionable or offensive language. 9. Add value by writing about the things you know. Leverage your expertise to contribute meaningful content to the conversations in which you are engaged. 10. Generate excitement! continues to change the way professionals do their jobs, and you are an integral part of this evolution. Impart that excitement in the contributions you make both at and on other sites. Knowledge Sharing Communities 2 © 2009
  3. 3. Social Media Guidelines Additional Details Responsibility: Social media is both professional and personal. When you identify yourself as a employee in an online community or social media site, you may be viewed as an ambassador for the company. Your interactions not only shape your personal brand, but also have the power to positively or negatively affect the perception of the company, even when you are speaking on your own behalf. When participating in an online community or other social media setting, always follow the Corporate Executive Board’s Code of Conduct. Also, please follow the terms and conditions on third-party sites that you may be using. Transparency: We believe that honesty is the best policy when interacting with peers through social media. Identify yourself and your role at when appropriate. Make it known if you have a vested interest in the topic being discussed. Copyright and Fair Use: It is important that you maintain laws governing copyright and fair use for materials that are owned by another party. In general, you should quote and cite materials that you reuse, and quotations that you use should be short excerpts. It is also good practice, when possible, to provide a link to the material you are citing. Confidentiality: Our strategies, upcoming product and community launches, partnerships, organizational changes, financial performances, and goals are the lifeblood of our business and should be protected. When in doubt, check with your manager before posting. You should also refrain from sharing personal information about other employees, such as pictures or conversations, which are intended to be private. Protecting these types of confidential materials is important both on as well as on social media sites. Clients and Partners: Never share information about, or comment on a relationship with, our clients and partners without their permission. This applies to negative experiences with clients, as well as positive ones like the success of their campaigns, etc. Respect: Demonstrate respect for the people with whom you have conversations in online communities. Don’t use slurs, personal insults, obscenities, or language that is offensive on the basis of race, gender, religion, and/or sexual identity. Present yourself through social media in the same way you would with colleagues, community members, clients, and partners. Conversation: An online conversation should be similar to offline conversations that you have with colleagues and coworkers. Try to use the same tone in your writing that you would in a business setting. Also remember that these conversations, especially those for professional purposes, are your chance to add value by sharing what you know. Use the expertise you’ve developed at to position yourself as a thought leader in social media. Knowledge Sharing Communities 3 © 2009