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Lunch N' Learn Facebook for your small business

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Lunch N' Learn Facebook for your small business

  1. 1. FACEBOOK FOR YOUR BUSINESS<br />WESTPHAL’S GROUP<br />
  2. 2. Agenda<br />Introductions<br />Why a FaceBook Business Page?<br />Create business FaceBook Page<br />Lets tour your new page<br />Editing your page<br />Daily Interaction / Engaging<br />Promoting – time permitting<br />Enhancing FaceBook – Apps – time permitting<br />Q & A<br />
  3. 3. Introductions<br />
  4. 4. So What is Social Media?<br />
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  8. 8. Why a Business Page?<br />Multiple admin’s<br />Analytics<br />Publically available<br />Fan email updates<br />Custom html (FBML)<br />Create ads<br />Host contests<br />
  9. 9. Let’s Create Your Page!<br />
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  13. 13. Take a tour!<br />
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  25. 25. Your new FaceBook Business Page<br />Editing your page<br />
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  34. 34. Your new FaceBook Business Page<br />Daily Interaction<br />
  35. 35. Sharing your page<br />Signature of your email<br />Link on your website<br />On your business card<br />Mention FB in your mainstream advertising<br />Post in newsletters<br />
  36. 36. Build Your Wall<br />Encourage people to “Like” your page<br />Post meaningful content, often<br />Monitor and comment on your wall<br />
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  38. 38. Use of Multimedia<br />Videos or Photos<br />Success stories<br />How products are made<br />Tutorials of products/services<br />Introduce members of team<br />Encourage public interaction/sharing photos<br />Be personable!<br />Will it blend? Campaign Video<br />
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  41. 41. Your new FaceBook Business Page<br />Promoting<br />
  42. 42. <ul><li>Like the page
  43. 43. Suggest to friends
  44. 44. Share content
  45. 45. @link the page</li></ul>Promoting your page w/o ads<br />
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  50. 50. Extending Your FaceBook Business Page<br />Facebook Apps<br />
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  54. 54. Q & A<br />
  55. 55. Thank you for joining!<br />Tommy Clifford<br />@tommytrc<br />Candice Lane<br />@candice_lane<br />

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