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Marketing a fake band

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Marketing a fake band

  1. 1. The Dynobots Marketing a band.
  2. 2. Image • Anti- consumerism, anti-establishment, rebellious and ‘cheeky’.
  3. 3. Image • Internet • National radio- Absolute, Radio 1 • Across university campuses • London (bill boards etc)
  4. 4. Identity • Radio one live lounge • Posters of their laid back image • Light hearted interviews • Create an easily accessed MySpace with free tracks • Videos on YouTube
  5. 5. Internet • MySpace, Facebook, YouTube, Spotify, Streamcloud • Own website: • Each member has own bog which is kept up to date for fans. • Free music downloads • Links to ticket and tour information • Merchandise • Viral Videos
  6. 6. Public Relations • Live appearances at HMV and other stores • Signing sessions on album releases
  7. 7. Gigs • UK Tour (London based) • Support acts with bigger bands • Free charity gigs (publicity) • Festivals (Reading, Leeds, Glastonbury)
  8. 8. Press • Regular interviews • Top photographers available for magazines
  9. 9. The audience • 16-30 male and female, ‘indie’ fans • Mainly Caucasian • ‘Londoners’
  10. 10. Merchandising • T-shirts • Hoodies • Posters (free with special edition albums)
  11. 11. CD’s and Art styles •Very casual •Not showing off too much

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