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Internet Marketing, SEO, PPC Company In Toronto


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Western Softwares Provide complete internet Marketing Solution to get brand awareness, web Traffic and online Leads

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Internet Marketing, SEO, PPC Company In Toronto

  1. 1. What is Internet MarketingStrategies and Tactics Applied on the Internet to Support anOrganization’s Overall Online Marketing Objectives.Benefits of Internet Marketing:• Driving targeted traffic to a Web site and converting visitors to customers at the highest rate• Customer retention• Establishing brand-awareness• Effective Sales Performance• Create 2-Way Communicative marketing• Diversified Revenue Generation
  2. 2. Channels Covered In Internet Marketing Search Search Social E-Mail Engine Engine Marketing MarketingOptimization Advertising(PPC
  3. 3. What is Search Engine OptimizationSearch engine optimization (SEO) is the process of improving thevisibility of a website or a web page in search engines via the"natural" or un-paid ("organic" or "algorithmic") search results.Why we Use SEO?• SEO Increases your website Traffic• Take your website to top without paying anything to Search engine• Search engine optimization campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase.• it will increase the visibility of your website in search engines.• Once a website obtains position through a SEO campaign, it should stay there for long term
  4. 4. Where We can Check the Result of SEO SEO Results
  5. 5. Search Engine Optimization ProcessThere are basic 2 Steps1) Onpage Optimization a) Analysis b) Keyword Research c) Meta tag Creation d) Content & image Optimization e)Sitemap Creation f) W3c Validation & Broken Linksg) Analytics Setup and Tracking2) Offpage Optimizationa) Directory Submissionsb) Article Submissionsc) PR Submissionsd) Social Bookmarkinge) Forum Postingf) Classified Submissions
  6. 6. What is Search Engine AdvertisingSearch Engine Advertising, or PPC, is a form of Internetmarketing that seeks to promote on search engine result pagesthrough the use paid placement.Why we use PPC1) Results come Fast2) Cost is easy to Control3) We can decide what keywords to bid on4) We write the ads according to our services/ products and offers5) Visitors are targeted users only6) Promote Short Term Events
  7. 7. Where We can Check thePPC Activities Results of PPCCampaign Setupkeyword ResearchAd Copy DevelopmentBid SetupLanding PageImplementation of conversion TrackingcodePPC MaintenanceLanding Page OptimizationCTR AnalysisKeyword RefinementBid RefinementReportingWeekly Campaign Performance Report PPC Results
  8. 8. What is Social Marketing?Social media optimization (also known as SMO or socialSEO) is the methodization of social media activity withthe intent of attracting unique visitors to websitecontent. SMO is one of many online methods of websiteoptimization. One of the many other methods is searchengine optimization or SEO.Why we Use SMO1) Increase the ability to link to your website2) Create a way to make bookmarking and tagging your content simple3) Find other websites that will benefit from using your link4) Help your content get to the maximum number of people possible
  9. 9. Social Media Activities• Facebook Setup• Twitter Setup• Flickr setup• You tube set up• LinkedIn set up• MySpace a/creation• Other 50 social profile website account creation• Video Promotions on another video sites• Social bookmarking ( technocreti , delicious and others)• Blog updates and promotion Facebook daily updates/engagement• Twitter daily updates/engagement• Flickr daily updates /engagement• You tube updates /engagement• LinkedIn daily updates and promotion
  10. 10. What is Email Marketing?E-mail marketing is a form of direct marketing which useselectronic mail as a means of communicating commercial orfundraising messages to an audience.Why We use Email Marketing1) It’s really easy and simple to use2) Its Draws more web Traffic because we can embed links of our website andspecial offers in the mailer3) It keeps customer in the loop: Putting out monthly or weekly emails aboutspecials and business updates is one of the best ways to keep customers comingback time after time.4) It’s cheap. With email marketing, you don’t have to pay for printing andpostage.5) It’s fast. Sending an email takes almost no time at all6) It builds relationships. Keeping in touch with customers and potential clientson a regular basis is the best way to do relational marketing.
  11. 11. Email Marketing Process List Creation and Management Segmentation Analysis & Reporting Deliverability Marketing Goals
  12. 12. THANK YOU