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WD Thin and Light - Computex 2013

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WD Thin and Light - Computex 2013

  1. 1. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.Thin and Light Storage SolutionsComputex 2013
  2. 2. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.2Sample of Forward-Looking StatementsSAFE HARBORThese presentations contain forward-looking statements within the meaning of the Private Securities Litigation ReformAct of 1995, including statements concerning growth opportunities in the storage industry, including growth in unitsshipped, areal density and content stored, our expected financial results, our business model and financial goals andour capital allocation strategy. These forward-looking statements are based on management’s current expectationsand are subject to risks and uncertainties that could cause actual results to differ materially from those expressed orimplied in the forward-looking statements, including the impact of continued uncertainty and volatility in globaleconomic conditions; supply and demand conditions in the hard drive industry; uncertainties concerning the availabilityand cost of commodity materials and specialized product components; actions by competitors; unexpected advancesin competing technologies; uncertainties related to the development and introduction of products based on newtechnologies and expansion into new data storage markets; business conditions and growth in the various hard drivemarkets; pricing trends and fluctuations in average selling prices; and compliance with regulatory conditions imposedon us by the Chinese Ministry of Commerce. More information about the other risks and uncertainties that could affectour business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on theSEC’s website at www.sec.gov, including our Annual Report on Form 10-K filed with the SEC on August 17, 2012, towhich your attention is directed.In addition, our long-term financial goals included in this presentation are based upon a variety of estimates andassumptions which may not be realized and, in addition to the risks identified above, are inherently subject tobusiness, economic, competitive, industry, regulatory, market and financial uncertainties, many of which are beyondour control. There can be no assurance that the assumptions made in preparing our long-term financial goals will proveaccurate or will be achieved. The assumptions our management used as a basis for the long-term financial goals arenot facts and should not be relied upon as being necessarily indicative of future results, and investors are cautionednot to place undue reliance on the these long-term financial goals.The forward-looking statements, including the long-term financial goals included in this presentation, speak only as ofthe date hereof. We do not intend, and we undertake no duty, to update these forward-looking statements to reflectsubsequent events or circumstances; however, we may update our business outlook or long-term financial goals orany portion thereof at any time in our discretion.
  3. 3. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.3The World’s Thinnest 2.5” Hard DriveThinner than3 US Quarters5mm5.25mm
  4. 4. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.4WD 2.5” Slim and Ultraslim Storage SolutionsWorld’s First 2.5” 5mm HDDStandard 9.5mm Slim 7mm Ultra-Slim 5mm500GB1TB1TBJust announced at Computex
  5. 5. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.5How Thin is Thin?Key Attributes2.5” 9.5mm 2.5” 5mm47% thinner2.5” 7mm 2.5” 5mm29% thinner
  6. 6. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.6State Of TheArt 2.5” 5mmDriveWhere Are the Engagement Opportunities?Target MarketsInnovativeDesignElementsStableTracDSAMicro PCBCover SealStrong SellingPointsThinLightQuietSolidCapacityMarketsValuingThinness &CapacityUltrabookUltra-thin externalstorageNext-gencomputing devicesPremium industrial /medical devices
  7. 7. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.7WD 5mm Drive Delivering Unparalleled AttributesKey Attributes500GBTHIN LIGHTQUIET SOLID
  8. 8. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.8WD 2.5” Ultra-Slim Hard DriveWorld’s First 2.5” 5mm HDDWD Ultra-Slim 5mm Drive At-A-GlanceBasic SpecificationsBrand WD BlueForm factor 2.5” 5mmCapacity 500GBModel number WD5000MPCKInterface speed SATA 6Gb/sConnector SFF-8784DRAM size 16 MBRotational speed 5400 RPMWarranty 2 yearsnew
  9. 9. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.9WD 2.5” Slim Hard DriveWorld’s First 2.5” 7mm 1TB HDDWD Slim Drive At-A-GlanceBasic SpecificationsBrand WD BlueForm factor 2.5” 7mmCapacity 1TBModel number WD10SPCXInterface speed SATA 6Gb/sDRAM size 16 MBRotational speed 5400 RPMWarranty 2 years
  10. 10. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.10Bests the CompetitionWD’ s 5mm Hard Drive74 gm93 gm3 kgf1 kgf15 dBA20 dBA
  11. 11. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.11Innovation From The StartTechnology EnablersTook a clean sheet approach in designing the drive from the startFirst WD 2.5” client drive to incorporate these key technologies todeliver the best-in-class solutionState ofthe ArtDesignDualStageActuatorStableTrac(Tied-shaftmotor)Micro PCBTop CoverSeal
  12. 12. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.12Maintains the samehigh op and non-opshock capability as a9.5mm drive at 400Gand 1000GLow sensitivity to audiovibration30% increase in topcover pinch robustnesscompared to a 9.5mmdriveQuiet and SolidKey Attributes 5mmQuiet As A Whisper Solid As A RockEnter the quiet zone withWD 5mm driveBest-in-class acousticsMore than 10% quieterthan our quietest compComp A7mmComp B7mmComp C7mm
  13. 13. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.13Dual Stage ActuatorTechnology Enablers
  14. 14. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.14StableTracTechnology EnablersA motor with the shaft affixed to the baseplate and top cover provides a stifferstructure and stabilizes platters for accurate tracking during read/writeSupporting the top cover with the shaft also reduces the sensitivity of thedrive to pinch forces.Drive with StableTracDrive without StableTrac
  15. 15. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.15Micro PCBTechnology EnablersElimination of PCBA under disk area enables robustness in shockand vibeTwo-sided multiple layer PCBA allows component placement withboard occupying a smaller volume.Conventional PCB Design WD 5mm Micro PCB Design
  16. 16. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.16Top Cover SealTechnology EnablersForm In Place Gasket (FIPG) is replaced by cover seal placed overcover and base interface to allow maximum base height to achievebest shock capabilityGeneric Product Information is printed on the cover seal and specificmodel information is printed on a label on the bottom.Top cover sealProduct Label
  17. 17. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.17A Side-by-Side ComparisonWD 2.5” Client DrivesDrive ML500M MN500S MJ500SHeight 9.5mm 7mm 5mmBaseplate Alum Alum AlumPCBAFull / UndermechanismFull / UndermechanismSmall / At end ofmechanismSpindle Rotating Shaft Rotating Shaft Fixed ShaftIdle Acoustics 24 dBA 17 dBA 15 dBAOp-Shock 400 G 400 G 400 GAudio Vibe Baseline BaselineDSA for highperformanceCover Pinch Baseline Baseline 30% higherVolume 67 cc 49 cc 35 ccMass 115 gm 92 gm 74 gm
  18. 18. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.18SFF-8784 OverviewInterface ConnectorSmall Form Factor (SFF) committee is an industry group that definesinteroperability specifications for the storage industryWD’s innovative 2.5” 5mm form factor design utilizes a compactinterface edge card connector SFF-8784SFF-8784 is an industry standard consists of 20 pin edge card connector 20 contact mating connectorSFF-8784 provides numerous benefits compared to legacy SATAconnector Small mating connector consumes less space, allowing a more compactsystem chassis design Good signal integrity Outstanding mechanical robustness – edge card connector is part of thedrive PCB High reliability – no fragile plastic structure
  19. 19. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.19SFF-8784 Edge Card Connector Pin DefinitionInterface ConnectorSFF-8784 EdgeCard ConnectorPin No. SATA Signal1 GND2 GND3 GND4 GND (drive present)5 LED6 DO NOT CONNECT7 +5V8 DO NOT CONNECT9 DO NOT CONNECT10 GND11 GND12 SATA_TX+/B+13 SATA_TX-/B-14 GND15 +5V16 +5V17 GND18 SATA_RX-/A-19 SATA_RX+/A+20 GND
  20. 20. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.20SFF-8784 Cable Terminated Mating ConnectorInterface ConnectorVendor: AmphenolVendor P/N: UE75-B20-6000TVendor Contact (US)Scott Manahl (smanahl@amphenolacp.com)
  21. 21. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.21Interface Cable Reference DesignInterface ConnectorSFF-8784 to SATA connector reference cable designVendor: AmphenolVendor P/N: GTR7711002YEUVendor Contact (US)Scott Manahl (smanahl@amphenolacp.com)
  22. 22. © 2013 WD, A WESTERN DIGITALCOMPANY, ALL RIGHTS RESERVED.Thank You

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