Elemental Storage Building Blocks for Every Datacenter

893 views

Published on

Learn about:

- Unabated Data growth
- Managing data and extracting value
- Choosing the right storage building blocks
- Innovation in cloud datacenters
- The new normal
- The right drive for the job

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
893
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • WD’s transformation starts with “Enterprise”WD is changing how we represent “enterprise-class” drivesThe word “Enterprise” – though widely used today – means “company” or “company wide”, and only reflects a portion of the market in which hardened, high-reliability, high-performance and high-capacity storage are needed and usedWithin the three clouds – private, public, and personal – “Enterprise” is captured by Private Cloud. However, at the center of all three clouds is a form of datacenter, whether it be a million-square-foot facility or a table-top NAS boxWD views the “Datacenter” to be the next “Enterprise”, encompassing a greater scope of storage systems employed in a greater range of applications – from organizational-scale, to enterprise-scale, to web-scaleWD will continue to use “enterprise-class” or “enterprise-grade” to describe the fundamental design point of WD’s datacenter drives.
  • Elemental Storage Building Blocks for Every Datacenter

    1. 1. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. Elemental Storage Building Blocks for Every Datacenter WD Datacenter Product Marketing May 2013
    2. 2. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.22 Agenda / Summary WD DATACENTER STORAGE Unabated Data Growth Managing Data and Extracting Value Choosing the Right Storage Building Blocks Innovation in Cloud Datacenters 1 2 3 4 5 The New Normal The Right Drive for the Job6
    3. 3. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.33 Megatrends Driving Increasing Storage Requirements UNABATED DATA GROWTH Human Genome ConsumerSocial Media Big Data Data storage and utilization enable breakthrough innovations 500 EB needed to store human genome data for population of 7.1 billion In 2016, each household projected to have 3.3TB of storage = total estimate of 1,800 EB 200+ EB needed by 2020: 350 million photos uploaded daily on Facebook 86,000 hours of video uploaded daily on YouTube Farecast crunched 200 billion flight- price records to make predictions (75% accuracy in 2012, saving avg. $50 per ticket) 1 September 19, 2011 http://www.ornl.gov/sci/techresources/Human_Genome/faq/faqs1.shtml Q. How big is the human genome? Contains no metadata 2 Used in slide above: March 2012, http://www.genome.gov/27548042, n=2,600 and generated 200TB of data or ~77GB per sample 3 Consensus case build base on articles, discussions and blog posts published in 2012 4 March 2013, PSSC Labs, Erik Lesser, Director Operation Development, project done in 2010 5 Infographics, Facebook Engineering Notes, YouTube statistics and Western Digital analysis. 5 Developed household estimate of 0.5B with 2.2% GDP growth for developed used for 2016 projection x 3.3TB of storage/household per Western Digital analysis. 6 Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Mayer-Schonberger and Kenneth Cukier
    4. 4. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.44 Innovation Happening In Datacenters of All Sizes and Types MANAGING DATA AND EXTRACTING VALUE Private Enterprise-Scale Services For Thousands of Users Public Web-Scale Services For Millions of Users Datacenters are at the Core of All Clouds Reach Extends Beyond Enterprise Personal Organizational-Scale Services For Dozens of Users
    5. 5. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.55 Efficiency and Effectiveness in Datacenters MANAGING DATA AND EXTRACTING VALUE “Hot” Data “Cold” Data Backup Bulk Cold Storage Data Warehousing Big Data Storage Online Transaction Processing High Performance Database High-Performance Computing Big Data Analytics Need Fast, Reliable Storage Need Large, Cost-Effective Storage Having The Right Storage Building Blocks Delivers Efficiency and Effectiveness in the Datacenter
    6. 6. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.66 How Would You Choose Tires? CHOOSING THE RIGHT STORAGE BUILDING BLOCKS Speed Traction Cost 0 100 Wear Tolerance Load Speed Traction Cost 0 100 Wear Tolerance Load Speed Traction Cost 0 100 Wear Tolerance Load Choosing the Right Product for the Job Maximizes Efficiency and Effectiveness
    7. 7. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.77 Enterprise-Class Storage Tiers CHOOSING THE RIGHT STORAGE BUILDING BLOCKS Aligning to application performance, capacity, and cost needs Tier 3 Tier 2 Tier 1 Tier 0 Higher Capacity ≤ 7,200 RPM HDD Tape 7.2K RPM HDD 15,000 RPM HDD 10,000 RPM HDD DRAM SLC SSD MLC SSD
    8. 8. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.88 How Do You Define Value With Storage Devices? CHOOSING THE RIGHT STORAGE BUILDING BLOCKS Value = matching application needs with the right combination of HDD attributes Datacenter environments and workloads demand different combinations of HDD attributes Yet all datacenter environments demand the same core requirements from storage devices  Robust enterprise design and quality materials  Unique enterprise technologies  Stringent manufacturing and test processes  Large-scale system and workload testing Robust Unique Stringent Large- Scale Datacenter Core Requirements
    9. 9. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.99 WD Enterprise-Class Datacenter HDDs CHOOSING THE RIGHT STORAGE BUILDING BLOCKS Enterprise-class drives are the only drives designed, manufactured, and tested to meet the most challenging datacenter environments FeaturesBenefits Minimum of 5M hours testing across a variety of hosts, adapters, OS’s, & applications Deploy with confidence knowing your drive functions reliably Unique design and manufacturing processes with strictest tolerances Consistent quality, functionality, performance, and reliability Enterprise-specific technologies such as Rotary Acceleration Feed Forward (RAFF) Compensates for system and drive induced vibrations to maintain data integrity and maximize performance Designed and tested for 24/7 operation, and highest workloads / duty- cycles Peace-of-mind knowing your data is secure on the highest-quality storage devices available Robust system compatibility Extreme quality and reliability 24/7 operation; heavy workloads Vibration from fans, HDDs and rack environments
    10. 10. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1010 Datacenter HDDs vs. Desktop-class HDDs CHOOSING THE RIGHT STORAGE BUILDING BLOCKS WD Datacenter HDDs Desktop-Class HDDs Power-On Hours (annual)  8760 per year  3120 or lower per year  8760 per year  3120 or lower per year Workload Capability  180 TB/year and higher  Less than 60 TB/year  180 TB/year and higher  Less than 60 TB/year MTBF  800,000 to 2,000,000 hours  < 700,000 hours  800,000 to 2,000,000 hours  < 700,000 hours RAID Features  Time-Limited Error Recovery (TLER)  Time-Limited Error Recovery (TLER) Multi-Drive Features  StableTrac™  Rotary Acceleration Feed Forward (RAFF)  StableTrac™  Rotary Acceleration Feed Forward (RAFF) Firmware  Enterprise-class Firmware  Enterprise-class Firmware Manufacturing & Test Process  Dedicated enterprise-class manufacturing  Extensive enterprise-grade system and workload testing  Dedicated enterprise-class manufacturing  Extensive enterprise-grade system and workload testing WD Datacenter HDDs Deliver Compelling Value in Challenging Applications
    11. 11. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.11 Datacenter Innovation is Enabling HDD Innovation
    12. 12. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1212 Changing Markets Drive Innovation in Storage INNOVATION IN DATACENTERS  Cloud Datacenters  RAID & replication used to deliver same level of high availability  Emerging architectures seek tradeoffs on performance and reliability to attain capacity at lower cost  Network-Attached Storage (NAS)  Technology and value-add capabilities are scaling with organization size  SMB and Large Business NAS are in need for Enterprise drives that have varying workload attributes  Surveillance  Fast growing market with similar infrastructure as NAS  Varying workloads driven by HD, camera count, environmental requirements
    13. 13. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1313 RAID vs. Replication – Driving Different Storage Device Needs INNOVATION IN DATACENTERS: CLOUD DATACENTERS RAID 5 RAID 6 Required for RAID Tailored for Replication  High Performance  High Reliability Data Replication  Lower Performance  Lower Reliability Datacenter 1 Datacenter 2 Cluster 1 Cluster 1Cluster 2Cluster 2 Both Require Multi-Bay Capable Enterprise-Class Storage
    14. 14. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1414 Fast Growth Driving Innovations in Network-Attached Storage INNOVATION IN DATACENTERS: NAS Scale-out NAS architectures add auto-provisioning, workload balancing Automated backup through Network Data Management Protocol (NDMP) Remote-access capabilities NAS tuned for specific workloads (random access, streaming)
    15. 15. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1515 New Way of Viewing Tiered Storage THE NEW NORMAL Storage devices beginning to deviate from classical norms The New Normal: Tiered Storage model is evolving Additional datacenter HDDs are needed, with unique combinations of:  Performance  Capacity  Cost  Reliability  Workload capability Performance Capacity Reliability Workload Cost
    16. 16. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1616 Enterprise-Class Storage Tiers – Today THE NEW NORMAL Aligning to application performance, capacity, workload, reliability, and cost needs Tier 3 Tier 2 Tier 1 Tier 0 Higher Capacity ≤ 7,200 RPM HDD Tape RAID-ready 7.2K RPM HDD Replication-ready 7.2K RPM HDD 15,000 RPM HDD 10,000 RPM HDD DRAM SLC SSD MLC SSD Traditional Enterprise Scale-Out
    17. 17. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1717 WD Datacenter Storage THE RIGHT DRIVE FOR THE JOB Aligning to application performance, capacity, workload, reliability, and cost needs WD Re WD Se Future HDD WD Xe Future SSD Tier 3 Tier 2 Tier 1 Tier 0 Higher Capacity Tier 2 (Durable) Tier 2 (Scalable)
    18. 18. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1818 WD Datacenter Storage Portfolio ELEMENTAL STORAGE BUILDING BLOCKS OF EVERY DATACENTER Datacenter Performance Datacenter Capacity WD Xe WD Re WD Se High-Density Performance Storage for Demanding Applications Durable Capacity Storage for High- Availability Deployments Optimal Storage for Network-Attached and Scale-out Architectures Tier 1 Performance Tier 2 Durability Tier 2 Scalability
    19. 19. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.1919 WD Datacenter Storage Portfolio ELEMENTAL STORAGE BUILDING BLOCKS FOR EVERY DATACENTER WD Xe Datacenter Performance HDD High-density performance storage for demanding applications WD Re Datacenter Capacity HDD Durable capacity storage for high-availability deployments WD Se Datacenter Capacity HDD Optimal storage for NAS and scale-out architectures
    20. 20. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2020 WD Datacenter HDDs Deliver Unique Combinations of Attributes THE RIGHT DRIVE FOR THE JOB 0 100 Cost Workload Performance Reliability 0 100 Performance Workload Capacity Desktop HDD 0 100 Performance Capacity Reliability Workload 0 100 Capacity Reliability Cost Workload Performance Purchase Criteria Priority Capacity Cost Cost Reliability Choosing the Right Drive Delivers the Lowest TCO
    21. 21. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2121 WD Xe HIGH DENSITY PERFORMANCE STORAGE FOR DEMANDING APPLICATIONS  Highlights:  Highest sequential performance in its class  Designed for the heaviest workloads  Best-in-class reliability  Best for…  Online transaction processing (OLTP), database query, analytics, high-performance computing, and multi-tenant server applications  Key features:  10,000 RPM, 512n format  2.5-inch 15mm z-height, available also in 3.5-inch sled  SAS interface  300, 450, 600, 900 GB
    22. 22. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2222 WD Re DURABLE CAPACITY STORAGE FOR HIGH-AVAILABILITY DEPLOYMENTS  Highlights:  Best choice for RAID configurations  Highest error tolerance of any capacity-optimized drive  Industry-leading combination of performance, capacity, and reliability  Best for…  High-performance computing, high-reliability cloud storage, RAID arrays, high-availability external storage arrays, data warehousing & mining  Key features:  3.5-inch, 7,200 RPM, 512n format  SAS & SATA interface  1, 2, 3, 4 TB (SAS)  250, 500 GB; 1, 2, 3, 4 TB (SATA)
    23. 23. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2323 WD Se OPTIMAL STORAGE FOR NAS AND SCALE-OUT ARCHITECTURES  Highlights:  Optimized for replicated and NAS environments  Feature-set enhanced to enable lower cost per gigabyte  Leverages WD Re for use in multi-drive enclosures  Best for…  Bulk cloud storage, SMB to high-end NAS, Big Data storage, replicated environments, backup, and archiving  Key features:  3.5-inch, 7,200 RPM, Advanced Format  SATA interface  2, 3, 4 TB
    24. 24. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2424 Product Attributes Comparison THE RIGHT DRIVE FOR THE JOB WD Xe WD Re WD Se WD Red Class Performance-Optimized Capacity-Optimized Capacity-Optimized 1-5 bay NAS Form Factor  2.5”  3.5”  2.5”  3.5”  2.5”  3.5”  2.5”  3.5” Interface  SAS  SATA  SAS  SATA  SAS  SATA  SAS  SATA Max Capacity  4 TB  3 TB  2 TB  900 GB  4 TB  3 TB  2 TB  900 GB  4 TB  3 TB  2 TB  900 GB  4 TB  3 TB  2 TB  900 GB Reliability 2.0M hours MTBF 1.4/1.2M hours MTBF 800K hours MTBF 1M hours MTBF Non-recoverable Error Rate  <1 in 1016  <1 in 1015  <1 in 1014  <1 in 1016  <1 in 1015  <1 in 1014  <1 in 1016  <1 in 1015  <1 in 1014  <1 in 1016  <1 in 1015  <1 in 1014 Workload High (550 TB/year) High (550 TB/year) Medium (180 TB/year) Low* Power-On Hours 8760 8760 8760 8760 Warranty 5 year 5 year 5 year 3 year * Not specified; equivalent to a typical workload of a 1-5 bay table-top NAS system
    25. 25. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2525 Product Features Comparison THE RIGHT DRIVE FOR THE JOB WD Xe WD Re WD Se WD Red Performance / Power Features  10,000  7,200  IntelliPower™  10,000  7,200  IntelliPower™  10,000  7,200  IntelliPower™  10,000  7,200  IntelliPower™ RAID Features  TLER  TLER  TLER  TLER Multi-Drive Features  StableTrac™  RAFF  StableTrac™  RAFF  StableTrac™  RAFF  StableTrac™  RAFF Firmware  Enterprise-class Firmware  Enterprise-class Firmware  Enterprise-class Firmware  Enterprise-class Firmware Manufacturing & Test Process  Functional Integrity Testing (FIT)  Dedicated enterprise- class manufacturing  Enterprise Systems Group (ESG) system / workload testing  Functional Integrity Testing (FIT)  Dedicated enterprise- class manufacturing  Enterprise Systems Group (ESG) system / workload testing  Functional Integrity Testing (FIT)  Dedicated enterprise- class manufacturing  Enterprise Systems Group (ESG) system / workload testing  Functional Integrity Testing (FIT)  Dedicated enterprise- class manufacturing  Enterprise Systems Group (ESG) system / workload testing
    26. 26. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2626 Elemental Building Blocks for Every Datacenter THE RIGHT DRIVE FOR THE JOB Personal Cloud Scale / Size High-performance computing, cloud compute, Big Data analytics Big Data Storage, Database Bulk Cloud Storage, Cloud-based archiving Specialized Mission- Critical Application Servers Large-scale Enterprise Medium-Large Business Small-Medium Business (SMB) Home / Small Office Deployment Types Cluster computing, converged cloud infrastructures, RAID- based distributed file systems (e.g. LUSTRE) Replication-based distributed file systems (e.g. Hadoop HDFS, GFS) High-density, highly distributed, scalable, pooled storage Blade servers and high- performance SAN Converged Platforms / Blade Servers / scalable SAN Rack-mount servers / dedicated Storage Area Networks Tower / Rack Server 6-12 bay NAS Standalone 2-5 bay NAS box Application Types High-performance computing, high volume transaction processing, hosted enterprise applications, High Performance Database, Big Data analytics Database, scalable storage for hosted enterprise applications, Big Data Storage, Data Warehousing Cloud Object Storage, Content Delivery Networks, Cloud-based archiving/backup, High Volume Transaction Processing, High Performance Database Large scale Enterprise applications (ERP, CRM, web, email, e- commerce), Data Warehousing, Business Intelligence Medium scale Enterprise applications (ERP, CRM, web, email, e-commerce) Small-scale web/email/print/datab ase server, file sharing, backup, light-duty remote access File sharing, centralized storage, backup/archiving WD XE WD Red WD SE Recommended WD Product Private Cloud WD XE Public Cloud WD SE WD RE WD RE ^ C l o u d
    27. 27. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED.2727 WD’s Commitment to Enterprise THE RIGHT DRIVE FOR THE JOB Investments Expertise Engagements  Substantial R&D expense; 8% increase from FY12  Expanded qualification management team  $M’s in Systems, software, infrastructure  Expanded channel / distribution sales and technical support  Decades of Enterprise experience across leadership & engineering teams  Dedicated, experienced product development teams  Enterprise FW pedigree  World-class manufacturing & test processes  Proactive engagement with Industry leaders and partners  Partnerships with industry constituents; Driving new technologies and standards  Sponsors innovative technology initiatives
    28. 28. © 2013 WESTERN DIGITAL TECHNOLOGIES, INC. ALL RIGHTS RESERVED. Elemental Storage Building Blocks for Every Datacenter WD Datacenter Product Marketing May 2013

    ×