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New Routes in the Cape West Coast

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The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas.

The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains.

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New Routes in the Cape West Coast

  1. 1. The Lodge at Atlantic Beach 4-Star Accommodation thelodgeAB.co.za Darling Tourism & Museum Disa Lodge Evita se Perron Darling Lodge Flying Pig Water Sport Adventure Daily Game Drives Langebaan Country Estate Geelbek Restaurant & Nature Wedding Destination Cape West Coast Biosphere Trails Riebeek Wes Moorreesburg Rocherpan Nature Reserve Werf Burgherspost Self-Catering Vygevallei Padstal Weskus Padstal Longest Eucalyptus Tree Lane in Southern Hemisphere Tasteroom & Brewery 48 Caledon Street darlingbrew.co.za khwattu.org Farmyard Padstal thalithali.co.zaelitecharters.co.za Club Mykonos Darling Cellars Cloof Wine Estate R399 R44 R44 R366 Elands Bay Piekenierskloof Mountain Resort Accommodation Daily San Guided Tours 3-Star Accommodation 4-Star Resort piekenierskloof.co.za Malmesbury Riebeek Valley Stellenbosch Table Mountain National Park Saldanha Bay Protea Hotel 3-Star Hotel proteahotels.com R44 R44 19 Saldanha Bay Flowers Reserves Wine Craft Beer Braai Facilities Mountain Bike Trails Walking Trails Bush Walks Gravel Road Bay Gallery West Coast Fossil Park In Situ Fossil Site Daily Guided Tours fossilpark.org.za Berg River Cape West Coast Biosphere Trails capebiosphere.co.za Darling Brew Experience i i 11 24 23 Koringberg 25 26Dwarskersbos 34 35 33 32 Piketberg Eendekuil Porterville 28 R303 R365 R365 R365 Citrusdal Elandsbaai Nature Reserve Olifants River Goedverwacht R366 R366 Het Kruis Paleisheuwel Lookout Point R365 R365 31 PENINSULA CEDERBERG BERGRIVIER SWARTLAND Wellington R44 R44 R44 R301 R302 Durbanville R302 21 R46 Riebeek Kasteel 22 Paarl Tori Oso Coffee Shop Wittewater 36 Verlorenvlei R399 Bokkomlaan Aurora 29 27 30 Redelinghuys Verlorenvlei “Centre of the Universe” In Church (Kerk) Street: Simply Bee Shop and Observation Centre Merry Widow and Mill Country Fair Albatross Guest House Greystones Beach House 101+ things to see and do in the Cape West Coast Take the road less travelled Contact Carmen Lerm 082 825 5715 carmen@westcoastway.co.za www.westcoastway.co.za West Coast Way is a privately owned destination marketing company (DMC) for the Cape West Coast with the aim to attract tourists – locals & visitors – to the many attractions, activities and accommodation offerings throughout the year. We stimulate both economic growth and conservation awareness via the effective development and marketing of the West Coast Way Routes: Culture, Foodie – and the two new Routes: Scenic and Berg. West Coast Way stimulate visitors numbers through a very robust and active marketing strategy to create awareness and stimulate the exploration of the area via self-guided road trips, guided tours and shuttle services to the top tourist attractions. Founded Oct 2014 by Carmen Lerm Private Initiative Privately Funded Open 7 Days a Week 0861 321 777 Offer Visitors: Easy-to-follow Routes Free Map - print & digital Free SmartPhone App Up-to-date Website 101 Things to See and Do Trips & Tours for bookings Accurate Information to book accommodation and activities Berg Route Scenic RouteFoodie Route Culture Route Two exciting new tourist routes for the Cape West Coast Take the road less travelled Berg RouteScenic Route Foodie Route Culture Route NEW NEW 16 Paternoster 17St Helena Bay & Shelly Point N7 N7 Blaauwberg Nature Reserve Koeberg Nature Reserve Melkbos- strand Atlantis Witzand Aquifer Nature Reserve 3 Silwer- stroom- strand !Khwa ttu San Culture & Education Centre 41 2 Mamre Werf Groote Post 12 7 6 5 M19 Cape Town Cape Town Namibia Hopefield Koringberg Eendekuil 24Moorreesburg 23 Darling Darling Brew Experience 9 Thali Thali Game Lodge 15 Jacobsbaai 14 Saldanha Langebaan Yzerfontein 13 20 West Coast Fossil Park 18 11 8 19 West Coast National Park West Coast National Park 10 35 Goedverwacht & Wittewater 36 Velddrif Laaiplek Port Owen Elands Bay 28 Rocherpan Nature Reserve 27 Dwarskersbos 26 Redelinghuys Verlorenvlei30 Aurora “Centre of the Universe” 29 33 Piekenierskloof Mountain Resort 31 Citrusdal 32 25 NEW NEW Scenic Route Foodie Route Culture Route Berg Route Malmesbury 21 Riebeek Valley 22 West Coast Way West Coast Way West Coast Way West Coast Way
  2. 2. Two exciting new tourist routes launched for the Cape West Coast areas Take the road less travelled The 14th of March saw Shadow Minister of Tourism, James Vos, officially launch two exciting new sightseeing and tourism routes in the Cape West Coast region to media, stakeholders and dignitaries at a split-venue event held at the Piekenierskloof Mountain Resort and at Darling Brew respectively. Both developed by West Coast Way, these circular self-drive routes encompass some of the most beautiful and interesting outlying towns and locations on the Cape West Coast and surrounding inland areas. The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling. The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains. “It is an honour for me to officially launch the West Coast Way Scenic Route and the West Coast Way Berg Route – two new and exciting tourism routes within the West Coast District Municipal jurisdiction incorporating the areas of Swartland, Cederberg and Bergriver,” says Minister Vos - who stated his enthusiasm for the fact that the establishment of routes such as these make the small towns in these areas into viable tourist attractions, thereby driving the creation of jobs for the people within the communities. “It is without a doubt that these new routes can lead to the development of local enterprises, increasing the demand for goods and services, and contribute to much needed employment. Tourism is an effective tool to create jobs, provide opportunities for small businesses, promote livelihoods for communities and bring South Africans together to share experiences.” “Furthermore it must be mentioned that these scenic routes are located within an area of vast natural and cultural beauty – they will take visitors through some of the country's most awe-inspiring landscapes, where they will find plenty of fantastic attractions and charming towns to visit along the way,” says Minister Vos. Cape West Coast Executive Mayor, Alderman Harold Cleophas says that tourism is the enabler in the West Coast and that the two strongest economic driving forces are Agriculture and Tourism - of which Tourism is the stronger of the two. “It brings about a sustainable environment for us in which to grow and prosper, and should tourism ever come to an end in the West Coast, we will be in an extremely disadvantageous space. The nurturing and development of tourism has the unique ability to give a lot back to the West Coast, right away.” Carmen Lerm, the founder of West Coast Way, explains that these two new routes will drive traffic from the N7 to both the surrounding inlands towns as well as the coastal regions and also serve to connect the inland areas with the sea – creating a sightseeing corridor. The two new routes will enhance the existing Cape to Namibia route by giving the opportunity to travellers to stop, explore and stay at towns in the Cape West Coast – thereby extending their experience of the Western Cape’s West Coast region. Lerm says that like the previously launched West Coast Way Foodie and Culture Routes, these two new routes are designed to showcase the many attractions and activities that are already on offer on the Cape West Coast and inland areas - but may be unknown to many. “West Coast Way is a unique collection of themed routes that can be enjoyed by locals and visitors when they do an adventure-filled self-drive trip - the ultimate West Coast Way road tripping guide. Tour operators can use these routes as part of their itinerary and easily find what they need to put bespoke and new packages together.” “West Coast Way stands for the road less travelled and showcases new experiences - with something different and fresh on offer every time,” says Lerm, who goes on to explain that the West Coast Way Trips offering also has unique options for visitors who don’t want to self-drive but prefer a chauffeured day out. “Amongst these are the Darling Wine and Beer Trip and culture themed trips. These trips are easily packaged and managed for tour operators who do not have a West Coast offering in their portfolio and now need a supplier – who can connect the visitor to the attractions in the Cape West Coast.” “Whether your focus is sightseeing, photo opportunities, history, culture, food, family fun, fauna and flora or adventure and activities, the areas and towns traversed by the West Coast Way routes have so much to offer and we feel that it is important that potential visitors see the bigger picture. The small towns found along the Cape West Coast and inland off the N7 are about rich experiences, vibrant people, history and colours, beautiful unspoilt environment and the myriad of attractions and activities that can be enjoyed here.” Lerm goes on to advise that West Coast Way have an overriding goal of achieving growth for the stakeholders and communities on these routes, and says that in just over a year since the initial launch of the Culture and Foodie Routes results show a marked increase in visitors and interest in the targeted areas - proving that the establishment of these routes and the corresponding marketing initiative for the attractions on these routes have been a huge success for tourism development. “Local businesses have attested to improved results since working with West Coast Way – amongst which has been increased visibility in the media and on social media, and increased visitor numbers,” says Lerm. “We look forward to affording the same results to the attractions on these new routes.” For more information on West Coast Way, the new West Coast Way Berg Route and Scenic Routes, as well as the existing Culture and Foodie Routes and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA. Ends Download from here: Carmen Lerm Founder West Coast Way Jointly issued on 14 March 2016: James Vos Shadow Minister of Tourism bit.ly/NewWCWRoutes

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