Inmail basics


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The Do’s (and Don’ts) of Passive Candidate Communication: Consider your first message to be a conversation starter, consider your first message to be a conversation starter and adopt a conversational, enthusiastic tone.

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Inmail basics

  1. 1. Talent Solutions Best PracticesInMail BasicsBasic InMail Features1. RecipientsInMail Credits: Anyone who can be messagedusing an InMail credit. Each Recruiter seat isallotted 50 credits per month. 1Free: Anyone who can be messaged without usingan InMail credit, whether the message is sent to aLinkedIn Inbox or an external email address. 2Email: If you imported the leads or if members areyour 1st degree connection, you can send them anemail.Omitted: Anyone who cannot be messaged.2. Use LinkedIn InMail 3Check this box to track InMail response rates.3. TemplatesUse an existing template that you or a teammatehas created, or create a new one.Message BodyCustomize your message with the Category,Subject, Salutation, and Message fields. Whenusing a template, these fields will auto-populate. If 4you’re using a template, be sure to review theMessage field and refine as needed. You’ll wantyour message to read as a conversation starter thatis written in a customized way for the recipients. 54. Contact InformationChoose whether to include your email address orphone number. 65. TrackingAdd a tracking code for OFCCP compliance.Communicate with Passive CandidatesCommunicating with passive candidates can be tricky if not approached with thoughtful consideration. You’llwant to approach candidates with a brief but detailed message, with the mindset of starting a conversation. Inthe event the candidate isn’t open to a new opportunity, they may know someone who is. It’s important thatyour message is carefully crafted to encourage a response, regardless of whether the position is right forthem. A networking opportunity today could lead to multiple opportunities in the future.©2012 LinkedIn Corporation. All Rights Reserved.
  2. 2. Talent Solutions Best PracticesThe Difference Between InMail and EmailWith LinkedIn Recruiter, you have two options forcommunicating with candidates: InMail and email.InMail: If you use InMail, you can track your responserates and measure the effectiveness of yourcommunications. If you send an InMail to 1st degreeconnections, no credits will be used.Email: If you imported the leads or if members areyour 1st degree connection, you can send them anemail. Sending an email via Recruiter is free, but youwon’t be able to track it in your metrics to measurethe effectiveness of your communications.The Do’s and Don’ts of Passive Candidate Communication: Do Don’t• Consider your first message to be a conversation • Cut and paste a job description in your first starter. message.• Customize your message or template to reflect • Direct passive candidates to look at a job posting. something about the recipient’s experience. • Immediately request a resume.• Adopt a conversational, enthusiastic tone.• Be brief and to the point.• Focus on finding out candidate availability and interest in a new opportunity.• Always ask for referrals.©2012 LinkedIn Corporation. All Rights Reserved.