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Remember that LinkedIn is a professional social networking site where 80% of members are passive, and only 20% are actively seeking employment. Because LinkedIn is not an active job board, the majority of members are not visiting the site to find a job. It’s not enough to post a job and hope that the right candidate will come along. Once you’ve posted a job, selectively share it with the right audience: your network, related groups, and your Twitter following. Another best practice is to ask your hiring manager to share the job across their networks and groups as well.