Keeping the Buzz!

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Polk Academies and NobleHour present on how to promote your academies and choice schools to students, parents, industry, and community partners.

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  • INTRODUCE AND RE-INFORCE SIMILAR MISSIONS OF TWO ORGANIZATIONS:This slide sits on the screen as attendees gather and sit, get ready for the presentation. Scott introduces himself, and other SM people in the room…He then recaps what they each do by reading each of them.
  • HOW IT WORKS, FROM A STUDENT’S POV. THEN TOUCH ON HOW SCHOOL’S BENEFIT:Students 1. Get access/ signed in by their school or administrator2. Learn about community service volunteer opportunities. Find ways to match their interests, skills or abilities. Or map to a classroom’s goals.4. Log, manage and track verification on their volunteer hours5. Get verification of their hours from the organization6. Get approval from their teacherAlso, best practices: Student’s goals are achieved:Get credited properly.Avoid head-aches of a paper trail process. It’s paperless and constantly updating.Keep an accurate record of their service learning experienceTo reflect on it – to understand their contribution to the communityIn the end, the schools and instructors end up with many success stories. As well as data and reporting that allows them to measure their programs success. It also benefits schools, organizations, and teachers. NEXT
  • REVIEW BENEFITS TO SCHOOLS. (AND THESE ARE JUST SOME OF THEM!!)You can offer “state-of-the-art” service learning program.Saves your teachers time! Up to 3-5 hours a week per teacher.Simple, intuitive, easy. Teachers will love it. In fact, students will pick it up almost intuitively. For teachers, we offer quick and easy webinars every week.More accurate and less-time consuming than traditional record-keepingNo lost forms or hours. Removes human-error element.No IT-guy required. All online. Nothing to download or install. Compatible with your school’s computers and operating software, right away.Easy to provide timely school-wide oversight & feedback. Again, success stories and real-time reporting are at your fingertips.Manages all students in one centralized place. Saves a teacher time, effort, and headaches.Teachers reports tie into school-wide reporting. Data includes longitudinal information.More school benefits are found on the website, and I encourage you to take a look them in detail, if you like.NEXT 
  • REVIEW BENEFITS TO SCHOOLS. (AND THESE ARE JUST SOME OF THEM!!)You can offer “state-of-the-art” service learning program.Saves your teachers time! Up to 3-5 hours a week per teacher.Simple, intuitive, easy. Teachers will love it. In fact, students will pick it up almost intuitively. For teachers, we offer quick and easy webinars every week.More accurate and less-time consuming than traditional record-keepingNo lost forms or hours. Removes human-error element.No IT-guy required. All online. Nothing to download or install. Compatible with your school’s computers and operating software, right away.Easy to provide timely school-wide oversight & feedback. Again, success stories and real-time reporting are at your fingertips.Manages all students in one centralized place. Saves a teacher time, effort, and headaches.Teachers reports tie into school-wide reporting. Data includes longitudinal information.More school benefits are found on the website, and I encourage you to take a look them in detail, if you like.NEXT 
  • Keeping the Buzz!

    1. 1. Keeping the Buzz!<br />Marketing Awareness<br />Sharing ideas to foster active business partners, community involvement, and student recruitment<br />1<br />
    2. 2. What does it mean to “Market”?<br />Print Materials<br />Advertisements<br />Speaking Engagements<br />Social Media<br />2<br />
    3. 3. What “target markets” should you focus on?<br />Businesses<br />To cultivate partnerships for bettering curriculum and experiential learning<br />Parents<br />To advocate the academy program to family decision makers<br />Students<br />To increase enthusiasm about academies amongst those that actually attend<br />Teachers<br />To ensure faculty understand the existence and benefits of the academies<br />Guidance<br />To encourage counselors to provide accurate and timely information about academies to potential enrollees<br />3<br />
    4. 4. Where do I start?<br />You must appoint someone to take charge of your marketing.<br />Form a district-wide advisory board<br />Made up of various stakeholders (education, industry, community)<br />Develop content that is updated, fresh, and sustainable.<br />4<br />
    5. 5. CollaborationDefined<br />…a process of participation through which people, groups and organizations work together to achieve desired results. <br />5<br />
    6. 6. 6<br />Community Linkages <br />Collaboration<br />Coalition<br />Purpose, Structure, Process<br />Coordination or Partnership <br />Cooperation or Alliance <br />Networking<br />
    7. 7. Career Clusters<br />It is important to group your academies into their respective career clusters in order to best align them with industry standards.<br />Agriculture, Food, and Natural Resources<br />Architecture & Construction<br />Arts, A/V Technology & Communication<br />Business, Management & Administration<br />Education & Training<br />Energy<br />Finance<br />Government & Public Administration<br />Health Science<br />Hospitality & Tourism<br />Human Services<br />Information Technology<br />Law, Public Safety & Security<br />Manufacturing<br />Marketing, Sales & Service<br />Science, Technology, Engineering & Mathematics (STEM)<br />Transportation, Distribution & Logistics<br />7<br />
    8. 8. Who do you need in your corner?<br />Champions<br />Industry and community leaders who can promote you within their circles<br />Board of County Commissioners<br />Political clout that can help you get things done<br />Chambers and Economic Development Committees<br />Teams that understand the importance of a job-ready workforce<br />Local colleges<br />Higher education institutions that require an academically-proficient student base. Can also collaborate with dual enrollment.<br />8<br />
    9. 9. MAKING THE CONNECTION<br />Industry<br />Higher education<br />School<br />Parents<br />Community<br />Immediate industry, satellite industry, related industry, support industry<br />Community colleges, universities, private colleges, trade schools, tech centers<br />Academy staff, integrated teachers, administration, guidance, district staff, students<br />Parents are important stakeholders<br />Chamber, Rotary, government, charities<br />
    10. 10. 10<br />Identify and Recruit Potential Business and Community Partners<br />Chamber of Commerce, Past/Existing Supporters, Alumni, Religious Organizations, Chapters of Professional and Service Organization, Post-secondary, Parent Survey<br />Host Recruitment Event<br />Share your needs<br />Confirm level of commitment<br />Schedule short-term activity<br />
    11. 11. BUSINESS PARTNERSHIP BENEFITS<br /><ul><li>Mission and goal
    12. 12. Curriculum guidance
    13. 13. “Go to” advice
    14. 14. Guest speakers
    15. 15. Field trips
    16. 16. Scholarships
    17. 17. Donations
    18. 18. Equipment
    19. 19. Make things happen
    20. 20. Library
    21. 21. Shadowing
    22. 22. Internships
    23. 23. Monitoring & Assessment
    24. 24. Real-world focus
    25. 25. Marketing & publicity
    26. 26. Networking
    27. 27. Goodwill
    28. 28. Certifications</li></li></ul><li>HOW TO RECRUIT PARTNERS<br /><ul><li>Call local business leaders and set up meetings</li></ul>Bring students with you<br />Bring champion or other AB member with you<br />Bring “WIIFMs” with you<br /><ul><li>Make a presentation at regular meetings of</li></ul>Chamber of Commerce<br />Kiwanis, Rotary, Lions, other club meetings<br />Professional associations (bankers, CPAs, etc.)<br /><ul><li>Ask parents for their involvement and referrals</li></li></ul><li>Use Student Testimonials<br />
    29. 29. Showmanship Ideas<br />Board Orientation<br />Mentor Programs<br />Board Retreats and Workshops<br />Facility Tours<br />Program Observations<br />Photo Ops<br />Board Meetings<br />Galas, Events<br />Talking Points<br />Spokespeople<br />14<br />
    30. 30. Business Incentives<br /><ul><li> Higher employee recruiting opportunities
    31. 31. Identify and groom future entry-level workers
    32. 32. Reduce recruiting costs
    33. 33. Retain local talent from the geographic area
    34. 34. Lower training costs
    35. 35. Lower employee turnover
    36. 36. Higher morale in current workers
    37. 37. Greater ability to work in teams
    38. 38. Greater work ethic
    39. 39. Greater employee productivity</li></li></ul><li>Maintaining<br /><ul><li>Stay in constant contact
    40. 40. Go to them
    41. 41. Have them come to you
    42. 42. Appoint a liaison
    43. 43. Use technology
    44. 44. Have students contact them
    45. 45. Give back, don’t just take</li></li></ul><li>Managing your Partnerships<br />Free collaborative Wikis<br />www.wikispaces.com<br />Academies web-page<br />Promote your partners by linking to their websites<br />Business Partnership Expo<br />Update existing partners and recruit new ones by doing a yearly county-wide expo<br />17<br />
    46. 46. Online Marketing Channels<br />Facebook<br />News Updates, Photos, “Fan” Retention<br />Twitter<br />Engage with like-minded users, reach a broad audience<br />Youtube<br />Videos!<br />18<br />
    47. 47. Why use Social Media?<br />19<br />
    48. 48. Social Media<br />Facebook<br />Twitter<br />20<br />
    49. 49. Video Marketing<br />Provide a place for anyone to access your video marketing at any time, and measure the effectiveness and popularity of your campaigns.<br />21<br />
    50. 50. Action Steps<br />Create a Facebook Page<br />Create a Twitter Account<br />Create a Youtube Account<br />Appoint someone to be in charge of generating, finding, and posting content to social media channels.<br />Promote your channels!<br />22<br />
    51. 51. VPSC’s GOAL: To support partnerships that seek to implement an interdistrict approach.<br />NobleHour’sGOAL:<br />To allow schools to create, manage, track, and measure their world.<br />
    52. 52. How does NobleHour work? <br />
    53. 53. How do organizations benefit?<br /><ul><li>Advocate your organization to thousands of student, faculty, and parents.
    54. 54. Simple, intuitive, easy. Be up and running in no time.
    55. 55. You can offer all of your internship and job opportunities in one place.
    56. 56. See who has signed up to intern and contact all users with one click.
    57. 57. No IT-guy required. All online. Nothing to download or install.
    58. 58. Flexible: Choose to promote your opportunities to only certain schools and academies
    59. 59. Manages all students in one centralized place.
    60. 60. Keep track of your internship programs.Measure your community impact.</li></li></ul><li>How do organizations get involved?<br /><ul><li>Organization representatives will register on NobleHour.com and add their business to the database.
    61. 61. Faculty and students can find local organizations based on zip code and view their profile.
    62. 62. Organizations can host an unlimited number of opportunities, including paying jobs, internships, and volunteer service for students.
    63. 63. NobleHour’s hour tracking system allows organizations to easily vet and verify student work submissions for school credit.
    64. 64. Contribute content directly to partner schools and their faculty & students.</li></li></ul><li>Open Discussion<br />How have you been able to “Keep the Buzz?”<br />Who are your best champions?<br />Have business partners bought into your academy program?<br />Do you have an advisory council?<br />Are your students your best marketing tools?<br />Have you started using social media?<br />27<br />

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