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What is Product-Led Growth? 10+ Experts Weigh In

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Product-Led Growth isn’t just about disrupting “how” companies sell, it’s how you survive.

To learn more about Product-Led Growth, make sure to check out the official playbook on PLG:

https://amzn.to/31RMKlK

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What is Product-Led Growth? 10+ Experts Weigh In

  1. 1. What Is Product- Led Growth 10+ EXPERTS FEATURED
  2. 2. Hiten Shah CO-FOUNDER OF FYI, PRODUCT HABITS AND CRAZY EGG “Product-Led Growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers. Customer acquisition doesn't just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.”
  3. 3. Val Geisler CEO, FIX MY CHURN “Product-Led Growth might be buzz-wordy right now but this is going to just be called "good business" very soon.”
  4. 4. Kieran Flanagan VP MARKETING, HUBSPOT “The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could.”
  5. 5. Matt Bilotti PRODUCT LEAD, DRIFT “In a Product-Led Growth world, your product sells itself and has the self- service levers to make that happen without needing to invest a fortune in sales and marketing.”
  6. 6. Francesca Krihely DIRECTOR OF GROWTH MARKETING, MONGODB “Product Led Growth is a powerful framework, taking the best parts of product development and go to market expertise to build a customer-obsessed and fast-growing business.
  7. 7. Eric Boduch CHIEF EVANGELIST, PENDO “Product-Led Growth is about using your product and your product data to convert prospects, retain users and expand customers. Product- Led Growth needs to be an essential component of your technology business."
  8. 8. Wes Bush AUTHOR OF PRODUCT-LED GROWTH Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.
  9. 9. Kristen DeCosta GROWTH LEAD, CHURN BUSTER “At heart, Product-Led Growth is incredibly intuitive. It's understanding that no amount of flashy marketing or hard selling can replace the value a customer receives from a product built to fit their needs. Make something that consistently provides value and you can rely on your customers to come back again and again.”
  10. 10. Jackson Noel CEO, APPCUES "Organizations that adopt product- led strategies don't just have higher customer satisfaction ratings, they scale faster all while spending a fraction on acquisition when compared to traditional sales-led organizations. Product is now the single biggest lever for growth - if you're not already moving in this direction, watch out."
  11. 11. Jennifer Stoldt HEAD OF ONLINE GROWTH, CHECKFRONT “I love Product-Led Growth because it's the only way to scale your growth without dramatically increasing your resources. You're using the product to sell itself which is the easiest kind of sell.”
  12. 12. Blake Bartlett PARTNER, OPENVIEW “The future of growth is product-led. Data shows that companies leveraging a Product-Led Growth strategy perform better on average – faster growth, higher margins, lower burn and stronger valuation multiples.
  13. 13. Get The Definitive Guide On Product-Led Growth PRODUCTLEDBOOK.COM
  14. 14. Nir Eyal WALL STREET JOURNAL BESTSELLING AUTHOR OF HOOKED “Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done."

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