Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Online Communities
Online Community:• A group of individuals or business-focused  people who interact around a shared  interest which is done...
That’s vague for a     reason.
Thanks Wikipedia!1.Communities of transaction emphasize the importance of buying and  selling products in a social online ...
The most important      questions:• Why should your community exist?• Does your community already exist?• What do they wan...
Communities take time
You must believe
From here• Identify who you’re targeting• Connect them
Where are they?• Twitter?• Facebook?• A forum?• Pinterest?• Is there anybody out there?
When you find them• Get to know them and find out all you can• Where else do they go online?• Are they in more than one plac...
Are they focused on:• A product or company?• A particular issue?• Escapism?• Connecting to people emotionally?
Where else are their related concerns addressed online?
Now that you’reresearch is done figureout how to help them.
What’s the best way to        help?• Forum• A place to share• Issues for them to talk about
Connect them• Reach out• Invite them to your space• Be personable and approachable• Use the proper channels• Don’t step on...
Let’s assume they show up
Who are they toeverybody else and   each other?
This is the hard part• Encourage discussion/sharing• Encourage connecting to their other  communities and networks• Let th...
Transition• Provide guidance and moderation• Invite others to help moderate and  contribute• You need to relax
It’s their’s now• Let them own the community• Encourage more diversity• Set new rules• Create new words, phrases, or other...
Divisions!• Cliques will likely start • This is fine• There will be trolls • This is also fine, just don’t feed them
Sound easy?• You must remain committed• You may start with one community in mind  and end up with another• Others might be...
Lastly,
Track everything• Where they come from• How long they stay• What they share• Etc.
More on that next     week
Upcoming SlideShare
Loading in …5
×

Starting an online community

1,086 views

Published on

Please note that this might not make sense if you didn't see me present it as I use presentations as a backdrop for the real information.

Reach me on Twitter: @MrFacePlant

Enjoy if you can!

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Starting an online community

  1. 1. Online Communities
  2. 2. Online Community:• A group of individuals or business-focused people who interact around a shared interest which is done (to some extent) online.
  3. 3. That’s vague for a reason.
  4. 4. Thanks Wikipedia!1.Communities of transaction emphasize the importance of buying and selling products in a social online manner where people must interact in order to complete the transaction.2.Communities of interest involve the online interaction of people with specific knowledge on a certain topic.3.Communities of fantasy encourage people to participate in online alternative forms of reality, such as games where they are represented by avatars.4.Communities of relationship often reveal or at least partially protect someones identity while allowing them to communicate with others, such as in online dating services. http://en.wikipedia.org/wiki/Online_community
  5. 5. The most important questions:• Why should your community exist?• Does your community already exist?• What do they want and need that they don’t already have?
  6. 6. Communities take time
  7. 7. You must believe
  8. 8. From here• Identify who you’re targeting• Connect them
  9. 9. Where are they?• Twitter?• Facebook?• A forum?• Pinterest?• Is there anybody out there?
  10. 10. When you find them• Get to know them and find out all you can• Where else do they go online?• Are they in more than one place?• Who are they?
  11. 11. Are they focused on:• A product or company?• A particular issue?• Escapism?• Connecting to people emotionally?
  12. 12. Where else are their related concerns addressed online?
  13. 13. Now that you’reresearch is done figureout how to help them.
  14. 14. What’s the best way to help?• Forum• A place to share• Issues for them to talk about
  15. 15. Connect them• Reach out• Invite them to your space• Be personable and approachable• Use the proper channels• Don’t step on people’s toes (or do)
  16. 16. Let’s assume they show up
  17. 17. Who are they toeverybody else and each other?
  18. 18. This is the hard part• Encourage discussion/sharing• Encourage connecting to their other communities and networks• Let them do what they want • (Within reason)
  19. 19. Transition• Provide guidance and moderation• Invite others to help moderate and contribute• You need to relax
  20. 20. It’s their’s now• Let them own the community• Encourage more diversity• Set new rules• Create new words, phrases, or other meaning
  21. 21. Divisions!• Cliques will likely start • This is fine• There will be trolls • This is also fine, just don’t feed them
  22. 22. Sound easy?• You must remain committed• You may start with one community in mind and end up with another• Others might be more passionate than you
  23. 23. Lastly,
  24. 24. Track everything• Where they come from• How long they stay• What they share• Etc.
  25. 25. More on that next week

×