Networking 101

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Networking 101

  1. 1. FEI-NETWORKING 101- FOR FINANICIAL EXECUTIVES WENDY F. KENT KENT EMPLOYMENT SOLUTIONS
  2. 2. KENT EMPLOYMENT SOLUTIONS LET’S GET STARTED! PROFESSIONAL NETWORKING INCLUDES AN INTERPERSONAL EXCHANGE OF INFORMATION THAT PROVIDES VALUE FOR BOTH SIDES.
  3. 3. KENT EMPLOYMENT SOLUTIONS WHY SHOULD WE TAKE TIME TO NETWORK? • • • • • • • • KEEP YOUR PULSE ON THE MARKET GENERATING BUSINESS FOR YOUR ORGANIZATION SCOUTING FOR TALENT CURRENTLY IN JOB SEARCH/POISED FOR FUTURE JOB SEARCH SUBJECT MATTER EXPERTISE PEER SUPPORT BRANDING YOUR COMPANY BRANDING YOURSELF
  4. 4. KENT EMPLOYMENT SOLUTIONS TYPES OF NETWORKING • NETWORKING FORMATS INCLUDE BOTH YOUR ON-LINE PRESENCE & YOUR IN PERSON PERSONA • SOCIAL MEDIA-MOST OF YOU HAVE A LINKEDIN PROFILE, WHAT OTHER ON-LINE SOURCES DO YOU USE FOR NETWORKING? • GROUPS-WHAT GROUPS DO YOU PARTICIPATE IN? • TRADE ASSOCIATIONS-WHAT ASSOCIATIONS ARE MOST • • LIKELY ALIGNED WITH YOUR PROFESSION OR PROFESSIONAL GOALS? RECRUITERS-WHO REPRESENTS THE ROLES I DESIRE? ACADEMIC AND ALUMNI CONNECTIONS-HOW DO I LEVERAGE THESE RELATIONSHIPS?
  5. 5. KENT EMPLOYMENT SOLUTIONS MARKET INTELLIGENCE • NETWORKING ALLOWS YOU TO ACQUIRE MARKET INTELLIGENCE-THIS IS IMPORTANT FOR YOU AS THE • • • FINANCIAL LEADER GAIN VALUABLE INSIGHT INTO THE CURRENT BUSINESS CLIMATE BE AWARE OF CHANGES GOING ON IN THE BUSINESS COMMUNITY AS WELL AS YOUR INDUSTRY AND FUNCTIONAL AREA OF EXPERTISE UNDERSTANDING YOUR ORGANIZATION’S COMPETITIVE ADVANTAGES AND DISADVANTAGES
  6. 6. KENT EMPLOYMENT SOLUTIONS NETWORKING FOR TALENT • YOU AS A FINANCIAL LEADER SHOULD ALWAYS BE SCOUTING FOR NEW TALENT • THE BEST CANDIDATES FOR OPEN POSITIONS COME THROUGH REFERRALS • RETENTION-KNOW WHAT YOUR EMPLOYEES ARE SEEING AND HEARING • CONFIRMATION THAT YOU AS AN EMPLOYER ARE • • STAYING COMPETITIVE AND ATTRACTIVE ONGOING MANAGEMENT OF RELATIONSHIPS FOR FUTURE ROLES YOU WILL NEED TO FILL MID LEVEL POSITIONS ARE INCREASINGLY HARD TO FILL
  7. 7. KENT EMPLOYMENT SOLUTIONS NETWORKING-YOUR FUTURE JOB SEARCH • ACCORDING TO THE FEDERAL BUREAU OF LABOR STATISTICS AVERAGE TENURE FOR SALARIED EMPLOYEES IS 4.6 YEARS (2012) • NETWORKING KEEPS YOU IN FRONT OF PEOPLE AND TOP OF MIND • EVEN WHEN YOU ARE NOT SEEKING A NEW ROLE NETWORKING IS A COMPONENT OF YOUR OVERALL CAREER MANAGEMENT • NETWORKING ALLOWS YOU TO KEEP ABREAST OF POTENTIAL SITUATIONS & BENCH THEM AGAINST YOUR • CURRENT SITUATION IF YOU FIND YOURSELF IN TRANSITION YOU ALREADY HAVE AN ESTABLISHED NETWORK
  8. 8. KENT EMPLOYMENT SOLUTIONS HOW ARE POSITIONS BEING FILLED?
  9. 9. KENT EMPLOYMENT SOLUTIONS SME’S • GAINING INSIGHT INTO WHERE YOU WILL FIND EXPERTISE • BUILDING TRUSTED WELL RESPECTED RESOURCES • GETTING RECOMMENDATIONS FOR RESOURCES RELATED TO FUTURE INITIATIVES YOU WILL DRIVE • ESTABLISHING WHICH VENDORS TO USE BEFORE YOU NEED THEM • SHARING BEST PRACTICES AND LEARNING FROM YOUR COLLEAGUES
  10. 10. KENT EMPLOYMENT SOLUTIONS PEER TO PEER SUPPORT • DO YOU HOLD THE TOP POSITION? • PEERS HELP YOU ACHIEVE BETTER OUTCOMES • IT’S JUST GOOD TO TALK TO SOMEONE WHO IS NOT DIRECTLY INVOLVED • NEUTRAL AND UNBIASED OBSERVATIONS • GETTING HONEST FEEDBACK FROM TRUSTED SOURCES
  11. 11. KENT EMPLOYMENT SOLUTIONS COMPANY BRANDING • YOU REPRESENT YOUR COMPANY • EVERYONE IN THE COMPANY IS A RECRUITER • WHEN YOU NETWORK YOU ARE AN EXTENSION OF YOUR COMPANIES MARKETING EFFORTS • THE IMPRESSION YOU LEAVE IS ADOPTED AND OFTEN ACCEPTED AS A COMPANY WIDE REPRESENTATION OF THE CULTURE • YOU CAN LEARN WHAT OTHER COMPANIES ARE DOING TO INCREASE AND IMPROVE BRAND AWARENESS • CREATE BUZZ AND A DESIRE FOR PEOPLE TO WANT TO WORK FOR YOU AND YOUR ORGANIZATION
  12. 12. KENT EMPLOYMENT SOLUTIONS INDIVIDUAL BRANDING • THINK ABOUT YOUR PROFESSIONAL VALUE PROPOSITION • CREATE BUZZ FOR YOURSELF • ASK YOURSELF-HOW DO I WANT TO BE PERCEIVED? • GET INQUIRES • BE CONSIDERED A SME OR GREAT REFERRAL SOURCE • BE RESPECTED IN THE COMMUNITY • GIVE BACK IT WILL GO A LONG WAY WHEN YOU NEED ASSISTANCE
  13. 13. KENT EMPLOYMENT SOLUTIONS QUESTIONS TO ASK YOURSELF ABOUT YOUR NETWORK: • DO YOU TRUST YOUR NETWORK TO GIVE YOU THE TRUTH ABOUT THE REAL YOU? • DOES YOUR NETWORK CHALLENGE YOU AS MUCH AS IT SUPPORTS YOU? • DOES YOUR NETWORK FEEL VIBRANT AND DYNAMIC? • DOES YOUR NETWORK REPRESENT YOUR FUTURE GOALS AS MUCH AS YOUR PAST? • ARE THE NETWORKS CONNECTED TO YOUR NETWORK STRONG?
  14. 14. KENT EMPLOYMENT SOLUTIONS THE NETWORKING PYRAMID TIER THREE-FRIENDS, PEERS IN TRANSITION, MEMBERS OF YOUR CHURCH OR OTHER GROUPS THAT COMPLIMENT YOUR OUTSIDE INTERESTS TIER TWO-RECRUITERS (CONTINGENT), OTHER TRADE ASSOCIATIONS, VENDORS I.E. BENEFIT BROKERS, 401K ADMINISTRATORS, HR CONSULTANTS TIER ONE-TRUSTED ADVISORS INCLUDING BANKERS, CPA’S, ATTORNEYS, CONSULTANTS, OTHERS IN YOUR INDUSTRY INSIDE YOUR VERTICAL, VENTURE CAPITAL FIRMS, RETAINED SEARCH FIRMS, PEERS, SME’S, INDUSTRY/ROLE SPECIFIC ASSOCIATIONS
  15. 15. KENT EMPLOYMENT SOLUTIONS STRATEGY FOR ORGANIZING NETWORKING ACTIVITIES • SEGMENT YOUR CONTACTS AND REFERRAL SOURCES • ORGANIZE YOUR TIME AND ENERGY ON THOSE SOURCES THAT HAVE THE HIGHEST RATE OF RETURN • TIER ONE COULD INCLUDE: CPA FIRMS, BANKERS, ATTORNEYS, OTHER TRUSTED ADVISORS AND DIRECT DECISION MAKERS, SEARCH FIRMS (RETAINED), COLLEAGUES AT YOUR LEVEL, OWNER AND CEO’S • TIER TWO-CONTINGENCY RECRUITERS, TRADE ASSOCIATION MEMBERS, BENEFIT BROKERS • TIER THREE-RELATIVES, CHURCH MEMBERS, FRIENDS, CLUBS, PEERS IN TRANSITION
  16. 16. KENT EMPLOYMENT SOLUTIONS NETWORKING EVENTS • EVENTS ALLOW YOU TO MEET A LOT OF PEOPLE ALL AT ONCE-DON’T STOP HERE! • IF YOU KNOW WHO WILL BE ATTENDING DETERMINE WHO YOU WOULD LIKE TO MEET AT AN EVENT AHEAD OF TIME • VISIBILITY HELPS OTHERS BECOME COMFORTABLE AND FAMILIAR WITH YOU • THIS IS AN OPPORTUNITY TO ESTABLISH INITIAL RAPPORT • DON’T SPEND YOUR TIME WITH PEOPLE YOU ALREADY KNOW-YOU CAN ALWAYS SEE THEM SOCIALLY-SEEK OUT ONE NEW PERSON YOU DON’T ALREADY KNOW • FOLLOW UP WITH ONE ON ONE MEETINGS WITH INDIVIDUALS YOU WANT TO GET TO KNOW BETTER
  17. 17. KENT EMPLOYMENT SOLUTIONS WHAT DO I SAY WHEN I MEET SOMEONE AT A NETWORKING EVENT? • CREATE A SUCCINCT MESSAGE THAT REFLECTS YOUR EXPERTISE • SHOW GENUINE INTEREST IN THE PERSON YOU ARE TALKING WITH-BE INQUISITIVE ABOUT THEIR EXPERIENCE • DETERMINE WHAT YOU HAVE TO OFFER • ASK YOURSELF WHAT IS MY VALUE PROPOSITION? • GET COMFORTABLE WITH YOUR MESSAGE AND PROFESSIONAL BRAND • DON’T RECITE YOUR ENTIRE RESUME/JOB HISTORY IF YOU • ARE SEEKING EMPLOYMENT BE THE AUTHENTIC YOU-DON’T SOUND LIKE YOU ARE READING FROM A SCRIPT
  18. 18. KENT EMPLOYMENT SOLUTIONS WE ARE ALL IN THE SAME BOAT!
  19. 19. KENT EMPLOYMENT SOLUTIONS CONDUCTING A NETWORKING MEETING ONE ON ONE • DO YOUR RESEARCH • ESTABLISH YOUR OBJECTIVES UP FRONT-KNOW WHY YOU ARE HAVING THE MEETING BEFORE YOU AGREE TO MEET • ESTABLISH CONNECTIONS IN COMMON • ASK OPEN ENDED QUESTIONS TO LEARN ABOUT THE INDIVIDUAL • ASK HOW YOU CAN HELP THEM • BE SPECIFIC ABOUT HOW THEY CAN HELP YOU • SHOW GENUINE INTEREST • RESPECT THE ARRANGED TIMEFRAME-IF YOU REQUESTED THE MEETING MAKE IS CONVENIENT FOR THE OTHER PARTICIPANT
  20. 20. KENT EMPLOYMENT SOLUTIONS NETWORKING IS NOT • • • • • • A ONE TIME EVENT SPEED DATING ROLODEX DERBY A VENUE TO BE USED TO ASK FOR A JOB A ONE SIDED RELATIONSHIP WHEN YOU NEED HELP A NUMBERS GAME
  21. 21. KENT EMPLOYMENT SOLUTIONS Networking Is • AN OPPORTUNITY TO BUILD YOUR CONTACT BASE • TO ESTABLISH NEW AND DEEPER RELATIONSHIPS AND ENHANCE YOURSELF PROFESSIONALLY • TO LEARN FROM OTHERS • TO SHARE IDEAS • TO MAKE NEW FRIENDS • TO GIVE BACK TO YOUR BUSINESS ASSOCIATES AND THE COMMUNITY
  22. 22. KENT EMPLOYMENT SOLUTIONS NETWORKING SHOULD BE TARGETED • EACH MEETING SHOULD PROVIDE YOU/YOUR AUDIENCE VALUE • EACH MEETING SHOULD HAVE A PRE-DETERMINED OBJECTIVE • MEETINGS WITH KEY REFERRAL SOURCES SHOULD PRODUCE NEW INTRODUCTIONS AND SUGGESTIONS FOR OTHER MEETINGS WITH ADDITIONAL CONTACTS
  23. 23. KENT EMPLOYMENT SOLUTIONS NETWORKING SHOULD BE ONGOING NOT JUST PART OF A JOB SEARCH • RELATIONSHIPS ARE VITAL IN BUSINESS, STAY ACTIVE AND ALWAYS NETWORK • BUILD A LARGE AND DIVERSE NETWORK-MAKE SURE YOU ARE ALLOWING TIME TO WORK ON THIS EVEN WHEN YOU ARE EMPLOYED • REMEMBER, MOST QUALITY POSITIONS ARE NOT ADVERTISED • EXPLORE USING E-NETWORKING TO SUPPLEMENT FACE TO FACE EFFORTS • DEVELOP A TRACKING SYSTEM THAT WILL WORK FOR YOU
  24. 24. KENT EMPLOYMENT SOLUTIONS IN CLOSING • MAKE NETWORKING A PART OF YOUR EVERYDAY PROFESSIONAL LIFE • STAY ACTIVE AND HELP OTHERS WHO ARE IN TRANSITION OR NEED YOUR ASSISTANCE • REMEMBER TO RECOGNIZE THOSE WHO HAVE HELPED YOU IN THE PAST • SEE NETWORKING AS PART OF AN OVERALL BUSINESS AND CAREER MANAGEMENT STRATEGY
  25. 25. KENT EMPLOYMENT SOLUTIONS Questions? THANK YOU! Wendy Kent, Principal Phone: 503-293-JOBS (5627) 5200 SW Meadows Road, Suite 150 Lake Oswego, OR 97035 wendy@kentemploymentsolutions.com kentemploymentsolutions.com

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