Social media2012

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Social media2012

  1. 1. Social Media Marketing 2012 REACH & RESOURCES Wendy Flanagan1/21/2012 Brand4Market.com 1
  2. 2. Agenda• Strategy • Manage• Social Media Properties • Integrate• Content Rules • Consumers• Tagging • Facebook Power• Composite Services • Twitter Tools• Personal Profiles • Search Engine • Measurement Optimization (SEO)• Metrics/Monitoring • Resources1/21/2012 Brand4Market.com 2
  3. 3. OVERARCHING STRATEGY1/21/2012 Brand4Market.com 3
  4. 4. Strategy• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of  holidays/activities/promotions• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4
  5. 5. SOCIAL MEDIA PROPERTIES1/21/2012 Brand4Market.com 5
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  17. 17. CONTENT RULES1/21/2012 Brand4Market.com 18
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  32. 32. TAGGING 1/21/2012 Brand4Market.com 33
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  37. 37. COMPOSITE SERVICES1/21/2012 Brand4Market.com 38
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  42. 42. PERSONAL PROFILES1/21/2012 Brand4Market.com 43
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  49. 49. MEASUREMENT1/21/2012 Brand4Market.com 50
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  59. 59. MONITORING1/21/2012 Brand4Market.com 60
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  66. 66. MANAGE1/21/2012 Brand4Market.com 67
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  73. 73. INTEGRATE 1/21/2012 Brand4Market.com 74
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  79. 79. CONSUMERS1/21/2012 Brand4Market.com 80
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  86. 86. FACEBOOK POWER1/21/2012 Brand4Market.com 87
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  89. 89. TWITTER MANAGEMENT1/21/2012 Brand4Market.com 90
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  95. 95. SEO1/21/2012 Brand4Market.com 96
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  99. 99. RESOURCES1/21/2012 Brand4Market.com 101
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  103. 103. Wendy Flanagan, Brand4Market, wendy.flanagan@brand4market.com THANK YOU1/21/2012 Brand4Market.com 105

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