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Lean UX: How to Design like a Startup

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Presented @ ITESO in Guadalajara, Mexico 10/20/2014

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Lean UX: How to Design like a Startup

  1. 1. LEAN UX How to design like a tartup @UXWENDY Wendy Johansson Director of UX, Design & Brand @ ITESO | Oct. 29, 2014
  2. 2. @UXWENDY HI, I’M WENDY EDUCATION • University of California, San Diego • Cognitive Science = Science of the brain ! EXPERIENCE • Ooyala • AppNexus • Wizeline
  3. 3. @UXWENDY WHAT IS UX? USER EXPERIENCE
  4. 4. @UXWENDY WHAT IS UX? USER EXPERIENCE Usability Human-Computer Interaction Visual Design Ergonomics System Performance Messaging Accessibility User needs
  5. 5. @UXWENDY LEAN UX TEAM Ux Eng Product User goals Technical goals Business goals A Great Product
  6. 6. @UXWENDY LEAN UX TEAM Ux Eng Product User goals Technical goals Business goals Interaction, Performance, Edge cases Product innovation, Guide user behavior Scalable systems A Great Product
  7. 7. @UXWENDY LEAN UX PROCESS Learn Measure Build
  8. 8. @UXWENDY LEAN UX TOOLKIT Learn INVESTIGATE AND UNDERSTAND Surveys Competitive Analysis Userflow Diagram Card Sorting Dot Voting
  9. 9. @UXWENDY LEAN UX TOOLKIT Build EXPERIMENT AND ITERATE Whiteboarding Prototypes Wireframes Mocks
  10. 10. @UXWENDY LEAN UX TOOLKIT Measure EVALUATE AND ANALYZE
  11. 11. @UXWENDY LEAN UX - PRINCIPLES Lean •Ask why, not what •Share early and often •Define progress by outcomes, not outputs
  12. 12. @UXWENDY TINYURL.COM/UXWENDY WIZELINE.COM

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