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UX without UX for Hackers/Founders GDL

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Presented to Hackers/Founders GDL on 10/30/2014

Published in: Design
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UX without UX for Hackers/Founders GDL

  1. 1. UX without UX @UXWENDY IS IT EVEN UX AT ALL? Wendy Johansson Director of UX, Design & Brand @ H/F GDL | Oct. 30, 2014
  2. 2. @UXWENDY HI, I’M WENDY EDUCATION • University of California, San Diego • Cognitive Science = Science of the brain ! EXPERIENCE • 1 failed startup • 1 YC startup • 1 startup that makes lots of $$$ • 1 startup that grew large and got acquired • Wizeline - founding member
  3. 3. @UXWENDY LEAN UX PROCESS Learn Measure Build
  4. 4. @UXWENDY LEAN UX TOOLKIT Learn LEARN ABOUT YOUR USERS Surveys Competitive Analysis Userflow Diagram Card Sorting Dot Voting
  5. 5. @UXWENDY LEAN UX TOOLKIT Build RAPID ITERATION Whiteboarding Wireframes Prototypes
  6. 6. @UXWENDY LEAN UX TOOLKIT Measure MAKE SURE YOUR GOALS WERE MET
  7. 7. @UXWENDY LEAN UX - PRINCIPLES Lean •Ask why, not what •Share early and often •Define progress by goal success, not by “doing stuff”
  8. 8. @UXWENDY TINYURL.COM/UXWENDY WIZELINE.COM

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