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Campaign Budget and Fundraising Planning

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Campaign Budget and Fundraising Planning

  1. 1. Developing a Campaign Budget and Fundraising Plan Spending Smart, Raising Smart
  2. 2. Developing Your Budget: Spending Smart
  3. 3. 5 Key Budget Rules Rule 2: Create a realistic budget. Budgets should grow, evolve and be flexible. Rule 3: Budgets reflect the priorities . If voter contact is your #1 priority your budget should reflect it. Rule 4: Minimize overhead and maximize voter contact . Learn to say “NO” to fancy gizmos. Rule 5: Pay bills and avoid debt . Having debt and not meeting payroll is usually the sign of bad planning. Rule 1: Cost everything out. Assume it will always cost more.
  4. 4. 70-80% 2-5% 10-12% Budget Allocation
  5. 5. <15-20% Budget Allocation
  6. 6. Developing Your Fundraising Plan: Raising Smart
  7. 7. What’s the secret of successful fundraising? Answer: There is No Secret!
  8. 8. <ul><li>You have to ask </li></ul><ul><ul><ul><li>a lot of people for </li></ul></ul></ul><ul><ul><ul><li>a lot of money in </li></ul></ul></ul><ul><ul><ul><li>a lot of different ways </li></ul></ul></ul><ul><ul><ul><li>a lot of times. </li></ul></ul></ul><ul><li>Then you have to do it again! </li></ul>Answer: There is No Secret!
  9. 9. Fundraising Planning <ul><li>How much is needed and how will you raise? </li></ul><ul><li>When is it needed? When will you raise it? </li></ul><ul><li>Where will you raise it? </li></ul><ul><li>Who will raise it from whom? </li></ul><ul><li>What will it cost to raise it? </li></ul>Rule : If it isn’t written down, it’s not a plan.
  10. 10. Breaking it down FR Goal = $40,000 $50 200 x = $ 10,000 $100 125 x = $12,500 $250 30 x = $7,500 $500 20 x = $10,000
  11. 11. <ul><li>Personal Solicitation </li></ul><ul><ul><li>Candidate call time </li></ul></ul><ul><ul><li>Individual meetings </li></ul></ul><ul><ul><li>Personal mail </li></ul></ul><ul><li>Finance Committee </li></ul><ul><li>Events </li></ul><ul><ul><li>High dollar and Low dollar events </li></ul></ul><ul><li>PAC’s </li></ul><ul><li>Internet and Email </li></ul> Fundraising Toolbox
  12. 12. Applying the Tools Tool Response Rate Cost Ratio Cash Flow Face-to-Face 50-70% 1-5% 1-7 days Telephone 30-50% 1% 1-7 days Events 15% 10-25% 4 weeks Cold Prospect Mail 1% 100% 6 weeks Re-solicitation Mail 5-10% 10-15% 6 weeks
  13. 13. Why people give
  14. 15. Personal Circle <ul><li>Who: </li></ul><ul><ul><li>Candidate’s family members, friends, professional colleagues </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>First </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>You know me and this is important to me </li></ul></ul>
  15. 16. Ideology Circle <ul><li>Who: </li></ul><ul><ul><li>People who share your causes or advocacy of a cause </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Early </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Together we can change the world </li></ul></ul>
  16. 17. Ax-to-grind Circle <ul><li>Who: </li></ul><ul><ul><li>People who dislike and want to defeat opponent </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Early, but need to show some viability </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Not the other guy </li></ul></ul>
  17. 18. Power Circle <ul><li>Who: </li></ul><ul><ul><li>People who want to be in the play to protect and advance their economic interests </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>Late </li></ul></ul><ul><li>Message: </li></ul><ul><ul><li>Going to win </li></ul></ul>
  18. 19. <ul><li>Introduction </li></ul><ul><li>Connection </li></ul><ul><ul><li>Establish rapport – your connection </li></ul></ul><ul><li>Benefit </li></ul><ul><ul><li>Why it matters to the person </li></ul></ul><ul><ul><li>Why it ’ s necessary to win </li></ul></ul><ul><li>Direct Ask </li></ul><ul><li>Wait </li></ul><ul><li>React depending on response </li></ul><ul><li>Thanks and follow up </li></ul>“ The Pitch ”
  19. 20. <ul><li>Ask for a specific amount: </li></ul><ul><ul><li>“ Can you contribute $400 to my campaign?” </li></ul></ul><ul><ul><li>“ Would you be able to make a contribution of $400?” </li></ul></ul><ul><ul><li>“ The maximum you can give is $400. Would you be able to contribute that amount?” </li></ul></ul><ul><li>You are doing the person a favor to ask </li></ul><ul><li>for a specific amount – but then … </li></ul>“ The Ask ” Sip a glass of water!
  20. 21. ZIP IT UP AND LISTEN! “ Not that much” Negotiate “ Not ready” Call Back “ Need more info” Provide it “ NO ” Why?
  21. 22. OR Depends on hard work , good organization , and a good plan to make it happen.
  22. 23. One more time: Fundraising Planning <ul><li>How much is needed and how will you raise? </li></ul><ul><li>When is it needed? When will you raise it? </li></ul><ul><li>Where will you raise it? </li></ul><ul><li>Who will raise it? </li></ul><ul><li>What will it cost to raise it? </li></ul>Rule : If it isn’t written down, it’s not a plan.

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