Our Company

Novum LLC is the US division of The Unipharm Group, a pharmaceutical company whose center of
operations is lo...
2-A-Day Multivitamin Formula
    Our 2-A-Day Multivitamin contains a blend of 23 essential vitamins, amino acid chelated m...
2-A-Day Multivitamin Formula Ingredient Breakdown

     Ingredient        Amount                                          ...
Alpha Lipoic Acid & Chromium Aminokel®



Packed with 600 mg of the key antioxidant Alpha
Lipoic Acid, and 120 mg of our h...
Blood Sugar Care
                               Blood Sugar Care contains a blend of high quality extracts
               ...
Blood Sugar Management Formula
                            Ingredient Breakdown
WellnessChoice   ®
                     Bl...
BSM - Formula Ingredient Breakdown

Alpha Lipoic Acid (100 mg)
Alpha Lipoic acid has been used to treat diabetics by impro...
Multivitamin & Amino Chelated Minerals
                     Formula Ingredient Breakdown
Replacing vital nutrients that ma...
Multivitamin & Amino Chelated Minerals
                       Formula Ingredient Breakdown
Folic Acid (2260 mcg)
Vital for...
Multivitamin & Amino Chelated Minerals
                          Formula Ingredient Breakdown
B6 (25 mg)
It is essential f...
Chelation

Chelation is a chemical process in which amino acid molecules are bonded to a mineral ion, creating a
stable an...
Absorption of Iron


According to laboratory studies using iron
marked with radioactive isotopes, part
of the iron is hydr...
Marketing Strategy

Publications

All of our magazines combined result in a total readership
of 1.5 million people.

Diabe...
Collaboration Options

       •       On site training and rewards program for sales force
       •       Advertising spac...
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The following is a presentation from Wellness Choice describing our company background and what we have to offer.

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W C Presentation Kit Distributors

  1. 1. Our Company Novum LLC is the US division of The Unipharm Group, a pharmaceutical company whose center of operations is located in Switzerland. For over 40 years Unipharm has focused its efforts in Latin America working in the areas of pharmaceuticals, nutraceuticals, and most recently in food and beverage fortification. WellnessChoice® was born as a result of Novum’s commitment to develop innovative dietary supplements that will help people achieve a healthier lifestyle. The name WellnessChoice® symbolizes the choice that a person makes to live a healthier and more vibrant life regardless of any particular illness or condition that they may have. Wellness is a holistic lifestyle that is achieved through a choice of changing habits. We don’t deliver a magic tablet; rather, we are one of the key elements needed to experience a new beginning. WellnessChoice® provides you with products that contain a variety of essential nutrients that replenish and supplement the body. The high quality and quantities of our ingredients along with our chelation technology set our formulas apart from other nutritional supplements on the market. We know that innovative health products and customer service are what matter most for your business. Let us put our expertise to work for you today! Offer your consumers the health & wellness they seek with WellnessChoice formulas. Welcome to Wellness. Live it up!
  2. 2. 2-A-Day Multivitamin Formula Our 2-A-Day Multivitamin contains a blend of 23 essential vitamins, amino acid chelated minerals, and antioxidants to promote balanced blood sugar levels and optimal health throughout the day in people with diabetes and pre-diabetes. • Specially formulated with our Aminokel® Minerals, which offer higher absorption and easier digestion by the body when compared to other mineral forms. • 200 mg of Alpha Lipoic Acid a day has been shown to improve glucose transport and metabolism. • Contains a very complete dosage of key B Vitamins including Biotin (Vitamin B7) which has been used to improve blood sugar control and treat neuropathy in diabetics. Welcome to Wellness!
  3. 3. 2-A-Day Multivitamin Formula Ingredient Breakdown Ingredient Amount Benefits Vitamin A 3,500 IU Prevents or fights off infections. Essential in maintaining healthy eyesight and bones. Studies have shown that vitamin C supplementation improved glycemic control, fasting blood glucose, cholesterol and triglycerides. Acts as an effective antioxidant to help Vitamin C 90 mg prevent disease. Essential for proper wound healing. Vitamin C reduces sorbitol in the accumulating within the cell and the risk of diabetic complications, including cataracts. Calcium Aminokel® 100 mg Essential for healthy bones and teeth. Promotes a healthy heart and nervous system. Plays a role in the secretion of insulin by the pancreas, thus aiding in the regulation of Vitamin D3 400IU blood sugar. Involved in the regulation of the immune system. Vitamin E 30 IU A powerful antioxidant which protects cells against free radicals. Restoring normal thiamin levels in diabetics who are deficient leads to improvements in Thiamin 1.5 mg blood sugar metabolism. Thiamin is essential for a healthy brain and nervous system. Plays a key role in the production of energy from food. Necessary for a healthy immune Riboflavin 1.7 mg system. Essential for a healthy nervous system and brain. Nicotinic acid is part of the glucose tolerance factor, a compound which enhances the Niacin 20 mg body’s response to insulin. Vitamin B6 2 mg Used to treat diabetic neuropathy and low blood sugar. Folate (Folic Acid) 400 mcg Essential for healthy red blood cells, immune and digestive system. Vitamin B12 6 mcg Maintains healthy nerve cells, blood cells, skin and hair. Biotin supplements may help to improve blood glucose control in diabetics by Biotin 100 mcg enhancing insulin sensitivity. Biotin aids in metabolism of macronutrients and glucose utilization and is beneficial in diabetic neuropathy. Pantothenic Acid 10 mg Breaks down fats and carbohydrates for energy Iodine 150 mcg Essential for normal metabolism, growth and development. Magnesium plays a role in the insulin mediated uptake of glucose into cells, and Magnesium Aminokel® 100 mg deficiency may worsen control of diabetes. Zinc supplementation improves glucose tolerance. Zinc Aminokel® 11 mg Essential for detoxification of chemicals. A selenium deficiency may reduce insulin secretion. Selenium Aminokel® 55 mcg Selenium is a trace mineral with antioxidant properties. Diabetics often have low manganese levels which may contribute to abnormal blood Manganese Aminokel® 2.3 mg sugar regulation. Essential for normal sugar and fat metabolism. Chromium Aminokel® 120 mcg Chromium deficiency is common in people with diabetes and can lead to low blood sugar levels. Supports a healthy heart and blood vessels. Potassium 80 mg Essential for protein and carbohydrate metabolism. ALA is an important coenzyme with antioxidant and antidiabetic properties. Alpha Lipoic Acid 200 mg Lowers blood glucose and insulin levels, reduces insulin resistance, and improves insulin sensitivity. An antioxidant that helps to protect the body against heart disease, cancer, eye Lutein 2 mg damage and other disorders. Has been shown in studies, to mimic the effects of insulin and reduce blood sugar levels Vanadium 50 mcg from high to normal.
  4. 4. Alpha Lipoic Acid & Chromium Aminokel® Packed with 600 mg of the key antioxidant Alpha Lipoic Acid, and 120 mg of our highly absorbable Chromium Aminokel®, this once a day capsule, is designed to help promote and maintain healthy blood glucose levels in people with diabetes and pre-diabetes. Research shows that Chromium may aid in lowering blood sugar levels, while, Alpha Lipoic Acid is an important coenzyme with antioxidant and antidiabetic properties that speeds up the body’s ability to burn glucose. Ingredient Breakdown Ingredient Amount Benefits Essential for normal sugar and fat metabolism. Chromium Chromium Aminokel® 120 mcg deficiency is common in people with diabetes and can lead to low blood sugar levels. ALA is an important coenzyme with antioxidant and antidiabetic Alpha Lipoic Acid 600 mg properties. Lowers blood glucose and insulin levels, reduces insulin resistance, and improves insulin sensitivity.
  5. 5. Blood Sugar Care Blood Sugar Care contains a blend of high quality extracts – Gymnema and Bitter Melon – along with our amino acid chelated Chromium Aminokel®. This convenient once daily tablet is designed to help promote and maintain healthy blood sugar levels in people with diabetes and pre-diabetes. • Bitter Melon, while best known for its link to lower blood sugar levels, may also have antiviral, anticancer and cholesterol lowering properties. • Studies suggest that Gymnema Sylvestre may help in blood sugar control by improving insulin production. • Our highly absorbable Chromium Aminokel® is an essential mineral for normal sugar metabolism and has been linked with lower insulin, triglycerides, and total cholesterol levels. Ingredient Breakdown Ingredient Amount Benefits Essential for normal sugar and fat metabolism. Chromium deficiency is Chromium Aminokel® 120 mcg common in people with diabetes and can lead to low blood sugar levels. Long used in traditional Indian medicine as a treatment for diabetes, Gymnema Sylvestre 600 mg Gymnema has been shown to help in blood sugar control, possibly by improving insulin production. Bitter melon, also known as balsam pear, is a tropical vegetable widely cultivated in Asia, Africa and South America, and has been used extensively Bitter Melon 200 mg in folk medicine as a remedy for diabetes. The blood sugar lowering action of the fresh juice or extract of the unripe fruit has been clearly established in both experimental and clinical studies.
  6. 6. Blood Sugar Management Formula Ingredient Breakdown WellnessChoice ® Blood Sugar Management is specially formulated to help support healthy blood sugar levels for people with diabetes. This formula contains Alpha Lipoic Acid and Mulberries which are exceptional additives to support the reduction of known negative effects of diabetes such as vision loss and peripheral neuropathy effects, Biotin, a B vitamin necessary to properly process glucose, Cinnamon and Fenugreek, whose studies have shown to improve blood glucose and cholesterol levels in people with Type II Diabetes, Gymnema Sylvestre leaves have proven effective in suppressing blood glucose and promoting the release of insulin from the pancreas. Bitter Melon may aid in the inhibition of enzymes involved in glucose production. In addition, Blood Sugar Management contains Chromium Aminokel®, an ingredient hat assists cells to respond properly to insulin resistance. Welcome to Wellness!
  7. 7. BSM - Formula Ingredient Breakdown Alpha Lipoic Acid (100 mg) Alpha Lipoic acid has been used to treat diabetics by improving glucose transport and metabolism. ALA may be beneficial in improving nerve blood flow, reducing oxidative stress, and improving nerve conduction in diabetic neuropathy. Cinnamon (330 mg) According to some studies, cinnamon may improve blood glucose and cholesterol levels in people with Type 2 diabetes. Active ingredients found in cinnamon may work on insulin receptors to increase insulin sensitivity and help promote glucose uptake into cells and tissues. Gymnema (100 mg) In diabetics, Gymnema leaves have proven effective in suppressing blood glucose and in promoting the release of insulin from the pancreas. Bitter Melon (100 mg) Bitter melon contains several chemical ingredients like Polypeptide P and Charantin that have shown to have blood-glucose lowering effects. Bitter Melon is thought to aid in the inhibition of enzymes involved in glucose production. Biotin (100 mcg) Biotin is a B vitamin necessary to properly process glucose. Supplementation with Biotin has been linked to improved glucose metabolism in diabetics. It may also reduce pain from diabetic nerve damage. Chromium Aminokel® (66 mcg) The trace mineral chromium plays a key role in the body’s use of sugar. Studies have shown that diabetics, who took 200 mcg of chromium daily, had lower levels of blood sugar, insulin, triglycerides, and total cholesterol.
  8. 8. Multivitamin & Amino Chelated Minerals Formula Ingredient Breakdown Replacing vital nutrients that may be lost due to excessive urination when blood sugar rises is very important to help our bodies metabolize foods adequately. Our complete WellnessChoice® Multivitamin & Amino Chelated Minerals formula contains vitamins A, B1, B2, B6, B12, C, D and E, our highly absorbable Aminokel® minerals (Zinc, Boron, Calcium, Copper, Magnesium, Molybdenum, Potassium, Selenium, Vanadium), Folic Acid, L-Carnitine, Taurine, Pantothenic Acid, and Lutein which is essential in promoting eye, cardiac and cell health. Live life Well.
  9. 9. Multivitamin & Amino Chelated Minerals Formula Ingredient Breakdown Folic Acid (2260 mcg) Vital for people of all ages, folic acid helps our bodies maintain healthy, nervous, digestive, and immune systems. Magnesium Aminokel® (66 mg) Helps maintain normal blood sugar levels and protects cells from damage caused by free radicals. It can help regulate blood sugar levels by improving insulin action and glucose tolerance. Zinc Aminokel® (5 mg) Diabetics often excrete excess zinc in their urine and studies have shown beneficial effects of zinc supplementation. Supplementation with zinc may also be useful in preventing pregnancy complications in diabetic women, and may also improve wound healing. Selenium Aminokel® (16 mcg) A selenium deficiency may lead to reduced insulin secretion. Because it acts as a powerful antioxidant, selenium is important in protecting against oxidative nerve damage. Molybdenum Aminokel® (16 mcg) A vital trace mineral which helps the body metabolize fats and carbohydrates. Potassium Aminokel® (11 mg) This mineral is Important in sending nerve impulses as well as releasing energy from protein, fat and carbohydrates during metabolism.
  10. 10. Multivitamin & Amino Chelated Minerals Formula Ingredient Breakdown B6 (25 mg) It is essential for red blood cells and protein metabolism. It appears to offer significant protection against the development of diabetic neuropathy. B12 (500 mcg) It plays a primary role in the formation of red blood cells and in the maintenance of healthy nerve cells. Lutein (83 mcg) It is essential in promoting eye, cardiac, and cell health. Vitamin A (5000 IU) This vitamin is an important antioxidant. It helps prevent or fight off infection, regulate the immune system. Vitamin A also plays an important role in vision and bone growth. Vitamin C (160 mg) Most studies have found people with diabetes to have at least 30 per cent lower vitamin C concentrations than people without. Vitamin C supplementation has been linked to zimproved glycemic control, fasting blood glucose, and cholesterol and triglycerides. Vitamin D (130 IU) Promotes healthy bone formation and plays an important role in the maintenance of organ systems. Research indicates that vitamin D plays a role in preventing or reversing coronary disease. Vitamin E (100 IU) This powerful antioxidant acts to protect your cells against the damaging effects of free radicals, which, can harm cells and are linked to the development of cardiovascular disease and some forms of cancer.
  11. 11. Chelation Chelation is a chemical process in which amino acid molecules are bonded to a mineral ion, creating a stable and more soluble mineral ingredient. Aminokel® Chelated Minerals are able to travel through the digestive system into the bloodstream with greater ease, resulting in a higher rate of absorption. “Chelation is simply the process whereby an organic free form amino acid picks up a molecule of a mineral, wraps it within its structure, making it easier for organic organisms then to absorb it. Chelated minerals are far superior in bioavailability than the salts which have low absorption.” By Dr. Neil D. Ross, Ph D in Pharmacy ABSORPTION OF CHELATED MINERAL VS NON-CHELATED MINERAL Chelated Mineral Non-Chelated Mineral A) The WellnessChoice supplement tablets ® containing Aminokel® chelated minerals are ingested. A B) Aminokel® minerals pass through the digestive tract and are practically unaffected by the acidic pH of the stomach because they are less B reactive than traditional mineral salts, which are typically poorly absorbed by the body. C) Once past the intestinal wall, the Aminokel® mineral reaches the point of absorption located in the small intestine. C Here it is efficiently broken down and the nutrients are carried throughout the body by the bloodstream.
  12. 12. Absorption of Iron According to laboratory studies using iron marked with radioactive isotopes, part of the iron is hydrolyzed upon entering the intestinal wall and part is absorbed unchanged by the mucosa cells in the jejunum. Inside the intestinal wall, the chelate is efficiently hydrolyzed and used in a similar way to inorganic iron salts. Regulation is the same as for iron from other inorganic sources, so that body iron reserves regulate the absorption. In other words, depending how much iron the body needs determines how much it will absorb. The limiting step in absorption is passing Olivares M. et al. J Nutr 1997. Brise H. et al. Acta Med Scand 1960. through the membrane of the intestinal Jacobs P. et al. J Med 1984. Martinez-Torres C. et al. J Nutr 1986. wall, which is more effective for the iron amino acid chelate, than for any other type of iron known to date. Discover Wellness.
  13. 13. Marketing Strategy Publications All of our magazines combined result in a total readership of 1.5 million people. Diabetic Cooking Magazine (bimonthly) – 305,000 subscribers Broward Health Magazine (biannually) – 600,000 reach (Hospitals, Physicians & Consumers) Diabetes Health Magazine (bimonthly) – 326,000 subscribers (Consumer + Certified Professional issues: Endocrinologists, Dieticians) Diabetes Self Management Magazine (bimonthly) – 400,000 subscribers Events 09/27/08 - Feria de la Salud: Bayfront Park – Downtown Miami 10/18/08 - Step Out: Bank Atlantic Center - Broward 10/25/08 - Step Out: Bayfront Park - Downtown Miami Mailing Campaigns 40,000 leads in Miami Dade, Broward counties E-Marketing Google ads, banners in diabetes.org, newsletters Promote Wellness.
  14. 14. Collaboration Options • On site training and rewards program for sales force • Advertising space in select publications • Customized trifold brochures with your company logo • Promotions and Special Discounts • Manufacturing: all of our products are manufactured in Tampa, FL. • Marketing: Sales team training on WellnessChoice® Informative material customized to any retailer Periodic demos to promote sales Attractive promotions through your monthly flyer, through www.wellnesschoiceonline.com (redeemable UPC discount codes to be used at the register). dLife.com advertising: eNewsletter advertising Content Integration Display Advertising Direct mailing campaigns Google Adwords campaigns Events with American Diabetes Association: Step Out Walk, Tour de Cure, Feria de la Salud, Alert Day Distributor Pricing Unit Wt Unit Dimensions Case Case Wt Case Dimensions Shelf-Life UPC Code Description Retail Wholesale (lb) (Inches) (units) (lb) (Inches) (months) 899799001011 Blood Sugar Management 0.39 2 5/8 x 2 5/8 x 4 1/2 12 6 12 x 9 1/2 x 5 1/2 36 months $15.95 $7.98 Multivitamin and 899799001004 0.49 2 5/8 x 2 5/8 x 4 1/2 12 6 12 x 9 1/2 x 5 1/2 36 months $19.96 $9.98 Amino Chelated Minerals 899799001059 Blood Sugar Care Tablets 0.1256 1.90 x 1.90 x 3.59 12 1.8 8 ¼” x 6 ¼” x 4 ½” 36 months $8.95 $4.48 Alpha Lipoic Acid 899799001042 0.1036 1.90 x 1.90 x 3.59 12 1.6 8 ¼” x 6 ¼” x 4 ½” 36 months $10.95 $5.48 & Chromium Aminokel® 899799001035 2-A-Day Multivitamin 0.29101 2 x 2x 4.2813 12 4.1 8 ¾” x 6 ¾” x 3 ¾” 36 months $10.95 $5.48

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