Recruitment Management-Ch 6 Leveraging Technology for Better Recruitment.

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Online recruitment is gaining in acceptance and popularity as an effective recruitment tool. However, online recruitment has its own advantages and limitations.To get more such innovative knowledge on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/Y1BAo6

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Recruitment Management-Ch 6 Leveraging Technology for Better Recruitment.

  1. 1. Leveraging TechnologyLeveraging Technology 11Chapter SixChapter SixLearning ObjectivesLearning ObjectivesDiscuss the recruiting scenario pre andDiscuss the recruiting scenario pre andpost onlinepost online recruitment.recruitment.Outline the benefits of onlineOutline the benefits of onlinerecruitment.recruitment.Discuss the various technologicalDiscuss the various technologicaladvancements in the recruitment andadvancements in the recruitment andselection space.selection space.Understand the way a job portal works.Understand the way a job portal works.Discuss future advancementsDiscuss future advancements
  2. 2. Leveraging TechnologyLeveraging Technology 22Chapter SixChapter SixStructureStructure1.1. IntroductionIntroduction2.2. Benefits of Online RecruitmentBenefits of Online Recruitment3.3. Leveraging TechnologyLeveraging Technology4.4. A Few Technological AdvancementsA Few Technological Advancements1.1. Applicant Tracking SystemsApplicant Tracking Systems2.2. Artificial Intelligence SearchArtificial Intelligence Search3.3. Other TechnologiesOther Technologies5.5. Job Portals in IndiaJob Portals in India6.6. Most Common Product OfferingsMost Common Product Offerings7.7. Future AdvancementsFuture Advancements8.8. SummarySummary
  3. 3. Leveraging TechnologyLeveraging Technology 33Chapter SixChapter Six6.1 Introduction6.1 IntroductionOnline recruitment is the use of technologyOnline recruitment is the use of technologyor the web based tools to assist theor the web based tools to assist therecruitment process. The tool can be arecruitment process. The tool can be ajob site portal like naukri.com or thejob site portal like naukri.com or theorganizationorganization’’s own job site or internet.s own job site or internet.It is a war for talent and onlineIt is a war for talent and onlinerecruitment is steadily gaining a biggerrecruitment is steadily gaining a biggershare in the recruitment pie.share in the recruitment pie.ee--recruitment is no longer used only forrecruitment is no longer used only formass recruitments. It is used for seniormass recruitments. It is used for seniorpositions alsopositions also..It is claimed that about 40% of placementsIt is claimed that about 40% of placementshappen through internet route.happen through internet route.
  4. 4. Leveraging TechnologyLeveraging Technology 44Chapter SixChapter Six6.2 Benefits of Online Recruitment6.2 Benefits of Online RecruitmentGlobal reach that works 24*7.Global reach that works 24*7.TAT reduction through email campaigns,TAT reduction through email campaigns,search rsearch réésumsuméés & applicant tracking.s & applicant tracking.RRéésumsuméé scanner that allows you to screenscanner that allows you to screenand filter rand filter réésumsuméés based on selecteds based on selectedcriteria.criteria.Payment is per posting and not per hirePayment is per posting and not per hireresulting in reduced costs.resulting in reduced costs.Continuous availability of databaseContinuous availability of databasepermits justpermits just--inin--time hiring.time hiring.
  5. 5. Leveraging TechnologyLeveraging Technology 55Chapter SixChapter Six6.2 Online Recruitment6.2 Online Recruitment –– Gray AreasGray AreasStrong selection methods are essentialStrong selection methods are essentialfor good yield.for good yield.Adequate resources must be available toAdequate resources must be available tohandle hundreds of responses generatedhandle hundreds of responses generatedonon--line.line.If the resources used are inefficient,If the resources used are inefficient,the cost may go up.the cost may go up.Loss of human touch is a drawback ,Loss of human touch is a drawback ,especially for senior positions.especially for senior positions.Cannot target passive candidates.Cannot target passive candidates.
  6. 6. Leveraging TechnologyLeveraging Technology 66Chapter SixChapter Six6.2 Benefits of Online Recruitment6.2 Benefits of Online RecruitmentToTo maximize the benefits of onlinemaximize the benefits of onlinerecruitmentrecruitment --Provide a detailed job description andProvide a detailed job description andperson specification.person specification.Incorporate eIncorporate e--recruitment in overallrecruitment in overallstrategy.strategy.Integrate a well defined and structuredIntegrate a well defined and structuredapplicant tracking system and makeapplicant tracking system and makeavailable required backavailable required back--end support.end support.Train employees to use portalsTrain employees to use portalseffectively.effectively.
  7. 7. Leveraging TechnologyLeveraging Technology 77Chapter SixChapter Six6.3 Leveraging Technology6.3 Leveraging TechnologyMost recruiters leverage the latestMost recruiters leverage the latesttechnological advancements to streamlinetechnological advancements to streamlinethe whole recruiting process.the whole recruiting process.The biggest single advantage of technologyThe biggest single advantage of technologyis in reducing the TAT. The chances ofis in reducing the TAT. The chances ofreaching the right candidate havereaching the right candidate havedramatically increased, and time fordramatically increased, and time forpreliminary screening has reduced.preliminary screening has reduced.Further, logistics problems related toFurther, logistics problems related totravel, appointments, suitable venue aretravel, appointments, suitable venue areeliminated with online recruiting.eliminated with online recruiting.
  8. 8. Leveraging TechnologyLeveraging Technology 88Chapter SixChapter Six6.3 Leveraging Technology6.3 Leveraging TechnologyThe technological intervention hasThe technological intervention hasmade the process more simple andmade the process more simple andstreamlined.streamlined.Better the application of technology,Better the application of technology,exponential improvement inexponential improvement inperformance and productivityperformance and productivity..
  9. 9. Leveraging TechnologyLeveraging Technology 99Chapter SixChapter Six6.4 A Few Technological Advancements6.4 A Few Technological Advancements6.4.1 Applicant Tracking System [ATS]6.4.1 Applicant Tracking System [ATS]ATS is a software application that enablesATS is a software application that enablesthe electronic handling of recruitmentthe electronic handling of recruitmentneeds. It is similar to Customerneeds. It is similar to CustomerRelationship Management Systems, but isRelationship Management Systems, but isdesigned for recruitment trackingdesigned for recruitment trackingpurposes.purposes.Well defined job description is communicatedWell defined job description is communicatedonline to all recruitment agencies.online to all recruitment agencies.Requirement clarity leads to qualitativeRequirement clarity leads to qualitativeimprovement in candidate sourcing.improvement in candidate sourcing.
  10. 10. Leveraging TechnologyLeveraging Technology 1010Chapter SixChapter Six6.4 A Few Technological Advancements6.4 A Few Technological Advancements6.4.1 Applicant Tracking System [ATS]6.4.1 Applicant Tracking System [ATS]Candidate interview evaluations are enteredCandidate interview evaluations are enteredonline, resulting in an even distributiononline, resulting in an even distributionof work load in the HR Team.of work load in the HR Team.Response management, candidate engagement,Response management, candidate engagement,vendor feedback, and other processes thatvendor feedback, and other processes thatare usually ignored can be betterare usually ignored can be bettermanaged.managed.All information collected during theAll information collected during therecruitment process can be powerfullyrecruitment process can be powerfullyleveraged through better real timeleveraged through better real timereports and performance metrics that itreports and performance metrics that itoffers.offers.
  11. 11. Leveraging TechnologyLeveraging Technology 1111Chapter SixChapter Six6.4 A Few Technological Advancements6.4 A Few Technological Advancements6.4.2 Artificial Intelligence Search [AI]6.4.2 Artificial Intelligence Search [AI]AI builds analytical and predictive modelsAI builds analytical and predictive modelson candidateson candidates’’ profile. Once a rprofile. Once a réésumsumééenters the AI database, AI searches theenters the AI database, AI searches theapt candidateapt candidate’’s profile based on thes profile based on thepattern search and match, and deliverspattern search and match, and delivers95% accurate results.95% accurate results.AI segments a particular candidateAI segments a particular candidate’’s rs réésumsuméébased on specific criteria which makesbased on specific criteria which makesthe retrieval process quicker duringthe retrieval process quicker duringsearch.search.Predictive technologies are used to scorePredictive technologies are used to scorethe candidate most competent for the job.the candidate most competent for the job.
  12. 12. Leveraging TechnologyLeveraging Technology 1212Chapter SixChapter Six6.4 A Few Technological Advancements6.4 A Few Technological Advancements6.4.3 Other Technologies6.4.3 Other TechnologiesApart from Internet and SMS, someApart from Internet and SMS, somebreakthrough innovations are tools likebreakthrough innovations are tools liketele conferencing, video conferencing ,tele conferencing, video conferencing ,video rvideo réésumsuméés etc .s etc .In large scale recruitment drives such asIn large scale recruitment drives such ascampus interviews, assessment tests arecampus interviews, assessment tests areused to quickly filter only thoseused to quickly filter only thosecandidates qualifying for the next round.candidates qualifying for the next round.These assessments are both paper basedThese assessments are both paper basedand online.and online.A broader application of this beyond entryA broader application of this beyond entrylevel positions would help HR spend timelevel positions would help HR spend timeonly with qualifying candidates.only with qualifying candidates.
  13. 13. Leveraging TechnologyLeveraging Technology 1313Chapter SixChapter Six6.4 A Few Technological Advancements6.4 A Few Technological Advancements6.4.3 Other Technologies6.4.3 Other TechnologiesThere are more online adaptive testingThere are more online adaptive testingsystems which can list outsystems which can list outthe areas of strength andthe areas of strength andareas of improvementareas of improvementwith a short test.with a short test.Such tests provide objective feedback on theSuch tests provide objective feedback on thequality of the candidate and they arequality of the candidate and they arestandardized across all candidatesstandardized across all candidatesapplying for the position.applying for the position.
  14. 14. Leveraging TechnologyLeveraging Technology 1414Chapter SixChapter Six6.5 Job Portals in India6.5 Job Portals in IndiaThe web site works 24*7 as your recruitmentThe web site works 24*7 as your recruitmentmanager. Most job portals allow you tomanager. Most job portals allow you topost your job postings directly. Unlikepost your job postings directly. Unlikein a press ad, the lead time betweenin a press ad, the lead time betweendrafting an ad and uploading it isdrafting an ad and uploading it isminimal. In the time taken to brief an adminimal. In the time taken to brief an adagency you upload jobs and start gettingagency you upload jobs and start gettingresponses!responses!Naukri.com is the site meant for first timeNaukri.com is the site meant for first timeas well as senior position job seekers.as well as senior position job seekers.It is the most popular , others beingIt is the most popular , others beingmonsterindia, shine or jobsahead .commonsterindia, shine or jobsahead .com
  15. 15. Leveraging TechnologyLeveraging Technology 1515Chapter SixChapter Six6.6 Most Common Product Offerings6.6 Most Common Product OfferingsAll job portals have similar productAll job portals have similar productofferings with minor variations in theofferings with minor variations in theservices.services.☺☺ Different type of job postings.Different type of job postings.A single job posting for one month costsA single job posting for one month costsabout Rs. 1,400/about Rs. 1,400/-- [Rs 2,000/[Rs 2,000/-- for twofor twomonths].months].Ten job postings for a month costs approx.Ten job postings for a month costs approx.Rs. 11,200/Rs. 11,200/-- [Rs 16,000/[Rs 16,000/--]]Apart from postings, most portals offerApart from postings, most portals offerspecial service to display organizationspecial service to display organization’’ssname with logo prominently.name with logo prominently.
  16. 16. Leveraging TechnologyLeveraging Technology 1616Chapter SixChapter Six6.6 Most Common Product Offerings6.6 Most Common Product Offerings☺☺ rréésumsuméé Database Access.Database Access.By subscribing to job portalBy subscribing to job portal’’s registereds registeredjob seekersjob seekers’’ database, you can browsedatabase, you can browsethrough all of them at a cost rangingthrough all of them at a cost rangingfrom about Rs. 25,000/from about Rs. 25,000/-- for a month tofor a month toRs. Two lakhs for a year.Rs. Two lakhs for a year.Intelligent search engines allow you toIntelligent search engines allow you todefine your search based on industry,define your search based on industry,experience levels, education, location ,experience levels, education, location ,compensation packages , rcompensation packages , réésumsuméé freshnessfreshnessetc.etc.Organization can negotiate for multiOrganization can negotiate for multi--useruserlogin access.login access.
  17. 17. Leveraging TechnologyLeveraging Technology 1717Chapter SixChapter Six6.6 Most Common Product Offerings6.6 Most Common Product Offerings☺☺ Other Services.Other Services.Most portals match your requirements toMost portals match your requirements totheir database and send emails outliningtheir database and send emails outliningthe role and the organization to thethe role and the organization to thejobseeker. Similarly, they also send youjobseeker. Similarly, they also send youa mail outlining the profile of aa mail outlining the profile of asuitable candidate, based on your savedsuitable candidate, based on your savedsearches.searches.naukri.com has a product called eAppsnaukri.com has a product called eAppsSoftware Solutions. It is an efficientSoftware Solutions. It is an efficientresponse/rresponse/réésumsuméé management tool tomanagement tool tostreamline your recruitment process.streamline your recruitment process.
  18. 18. Leveraging TechnologyLeveraging Technology 1818Chapter SixChapter Six6.6 Most Common Product Offerings6.6 Most Common Product Offerings☺☺ eAppseAppsThis tool is used toThis tool is used to ––1.1. create a central repository of allcreate a central repository of allapplications.applications.2.2. post and manage jobs on naukri.com.post and manage jobs on naukri.com.3.3. organize all applications in variousorganize all applications in variousfolders.folders.4.4. prepre--screen candidates by asking them toscreen candidates by asking them torespond to a questionnaire.respond to a questionnaire.5.5. contact candidates using econtact candidates using e--mailmailtemplates.templates.6.6. scan candidatesscan candidates’’ profile summary.profile summary.
  19. 19. Leveraging TechnologyLeveraging Technology 1919Chapter SixChapter Six6.7 Future Advancements6.7 Future AdvancementsWeb 2.0 hiring is all about using the powerWeb 2.0 hiring is all about using the powerof social websites to reach out to rightof social websites to reach out to rightcandidates, interact with them and hirecandidates, interact with them and hirethem.them.While Web 1.0 helped active candidates, WebWhile Web 1.0 helped active candidates, Web2.0 helps semi2.0 helps semi--active and passiveactive and passivecandidates find jobs through referralscandidates find jobs through referralsfrom or interaction with their socialfrom or interaction with their socialgroup.group.It is clear now that an effective recruiterIt is clear now that an effective recruiterneeds to be technological savvy.needs to be technological savvy.The tools are available , but you also needThe tools are available , but you also needto know how to use them efficiently.to know how to use them efficiently.
  20. 20. Leveraging TechnologyLeveraging Technology 2020Chapter SixChapter Six6.8 Summary6.8 Summaryee--recruiting may result in an increase inrecruiting may result in an increase inthe number of junk rthe number of junk réésumsuméés, making thes, making theshort listing process cumbersome. Thisshort listing process cumbersome. Thiscan be mitigated to a certain extent bycan be mitigated to a certain extent bythe use of the appropriate technologicalthe use of the appropriate technologicaltools.tools.It is difficult to maintain confidentialityIt is difficult to maintain confidentialityin the electronic medium. The recruitingin the electronic medium. The recruitingmanager should be very careful about themanager should be very careful about theveracity of the information provided.veracity of the information provided.It is clear now that an effective recruiterIt is clear now that an effective recruiterneeds to be technological savvy. Theneeds to be technological savvy. Thetools are available , but you also needtools are available , but you also needto know, how to use them efficiently.to know, how to use them efficiently.
  21. 21. Leveraging TechnologyLeveraging Technology 2121Chapter SixChapter SixThis brings us to the end of our session # 06This brings us to the end of our session # 06Nest we move to session # 07Nest we move to session # 07There we shall learnThere we shall learn ““ Selection TestsSelection Tests””Chapter SevenChapter SevenGood Luck !Good Luck !

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