PIDP3240 – Assignment #3 PowerPoint II                    Marketing Strategy      Competitive Advantage and         Compet...
Topics1   Competitive Advantage2   Competitive Strategy3   Porter’s Generic Competitive Strategy                          ...
1. Competitive Advantage          Competitive advantage is          something that the          organization possesses    ...
Firm Resource-based Competency Core Competencies   Things a corporation can do   exceedingly well Distinctive Competencie...
2. Competitive Strategy•the choice of how a firm will compete inits chosen market.•The purpose is to seek a position of co...
3. Porter’s Generic   Competitive Strategies                            2-6
Low Cost Leadership“A  true cost leader gears all its strategic choices to the single goal of squeezing out every cent of...
Internal strengths:Access to the capital required to make a significantinvestment in production assets –economic scale, f...
Differentiation LeadershipObjective  is to create a competitive advantage by offering a product or service that is percei...
Internal strengths:Access to leading scientific research.Highly skilled and creative product developmentteam.Strong cap...
Focus StrategyDirected at Serving the Needs of a Limited Market Segment                                      2-11
2-12
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Assignment 3 ii

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Assignment 3 ii

  1. 1. PIDP3240 – Assignment #3 PowerPoint II Marketing Strategy Competitive Advantage and Competitive Strategies 2-1
  2. 2. Topics1 Competitive Advantage2 Competitive Strategy3 Porter’s Generic Competitive Strategy 2-2
  3. 3. 1. Competitive Advantage Competitive advantage is something that the organization possesses exclusively or does better than the competition 2-3
  4. 4. Firm Resource-based Competency Core Competencies   Things a corporation can do exceedingly well Distinctive Competencies  Core competencies that are superior to those of competitors  They are critical in helping a firm pursue competitive strategies 2-4
  5. 5. 2. Competitive Strategy•the choice of how a firm will compete inits chosen market.•The purpose is to seek a position of competitiveadvantage such as low cost, operationalexcellence, higher product quality, and superiorcustomer relationships. 2-5
  6. 6. 3. Porter’s Generic Competitive Strategies 2-6
  7. 7. Low Cost Leadership“A true cost leader gears all its strategic choices to the single goal of squeezing out every cent of production and distribution costs to provide a competitive advantage” Save $ through whole supply chain 2-7
  8. 8. Internal strengths:Access to the capital required to make a significantinvestment in production assets –economic scale, forexample, WalMart. (9700 retail units in 28 countries) http://walmartstores.com/AboutUs/Skill in designing products for efficient manufacturing, forexample, TQM, avoiding waste, for example, TOYOTA.Efficientdistribution channels-Savingtransportation/warehousing cost, for example, Costco. 2-8
  9. 9. Differentiation LeadershipObjective is to create a competitive advantage by offering a product or service that is perceived by the customer to be unique in some desirable way.Therefore obtain a premium price. 2-9
  10. 10. Internal strengths:Access to leading scientific research.Highly skilled and creative product developmentteam.Strong capability to successfully communicate theperceived strengths of the product.Corporate reputation for quality and innovation. 2-10
  11. 11. Focus StrategyDirected at Serving the Needs of a Limited Market Segment 2-11
  12. 12. 2-12

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