Donation match for nonprofits 2013

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Wednesday August 28th, 2013 Webinar Hosting DonationMatch's Renne Zau How to maximize your fundraising through your Silent Auction

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  • I’m Renee Zau, Co-founder of DM, and we’re streamlining the way companies execute their product sampling and giving campaigns.
  • Donation match for nonprofits 2013

    1. 1. Renee Zau, Co-founder www.donationmatch.com For Nonprofits: In-kind donations at your fingertips
    2. 2. © 2013 DonationMatch, Inc. DonationMatch streamlines how businesses & brands give products and gift certificates to your charitable events.
    3. 3. © 2013 DonationMatch, Inc. Renee Zau Co-Founder/CEO Background 50+ charitable events Nonprofit board member 13 years business franchisee/mentor Trailblazer 20132013 Nominee
    4. 4. The Problem © 2013 DonationMatch, Inc. 300 hours soliciting event prizes & gifts YOU
    5. 5. YOU © 2013 DonationMatch, Inc. Want: Easier handling Verification Promotion
    6. 6. YOU © 2013 DonationMatch, Inc. Want: Targeted product exposure
    7. 7. © 2013 DonationMatch, Inc. Win-win connections in clicks! YOU
    8. 8. How It Works © 2013 DonationMatch, Inc. 1. Your Nonprofit Profile1. Your Nonprofit Profile
    9. 9. How It Works © 2013 DonationMatch, Inc. 2a. (Once Approved) Your Event Listings2a. (Once Approved) Your Event Listings
    10. 10. How It Works © 2013 DonationMatch, Inc. 2b. Your Event Listings2b. Your Event Listings
    11. 11. How It Works © 2013 DonationMatch, Inc. 2c. Your Event Listings2c. Your Event Listings What makes you attractive to businesses & brands
    12. 12. How It Works © 2013 DonationMatch, Inc. 3a. Find Donations3a. Find Donations
    13. 13. How It Works © 2013 DonationMatch, Inc. 3b. Find Donations3b. Find Donations Request items in clicks
    14. 14. How It Works © 2013 DonationMatch, Inc. 4. Event Prep: Print Certificates, Export Data4. Event Prep: Print Certificates, Export Data No more data entry!
    15. 15. © 2013 DonationMatch, Inc. What Nonprofits are Saying "I just used DonationMatch for our upcoming silent auction gala and found some awesome items! It was easy to use - a perfect site for busy people planning events!" - Beth S., Program Director, Kids' Turn "It's [typically] uncomfortable to ask for donations. With your site, the fear of rejection or discomfort is gone! We require fewer volunteers to find items to auction/raffle this way.” - Cyndy Martin, Treasurer & Walk Co-Chair Scleroderma Foundation of Greater San Diego "Thank you, DonationMatch! Five minutes of inputting our nonprofit info for our event= over $1,000 in donations the very next day!" - Natalie F., Elementary School PTA President
    16. 16. renee@donationmatch.com Join Us! www.donationmatch.com DonationMatch donationmatch © 2013 DonationMatch, Inc.
    17. 17. Auction Fundraising Success
    18. 18. How do we produce a great event every time? Cater to your patrons!
    19. 19. Fundraising Event Activities Common Activities Silent Auctions Live Auctions Fund A Need Raffles Wine Pulls
    20. 20. Pre Event Decisions Identify what we are trying to achieve? - Donations, Awareness, New Supporters, Etc… - This plays a important role choosing what type of activities we want to have. Who do we want attending the event? - Current Supports, Attract New Supporters, Affluent Individuals, Etc..
    21. 21. Patron Attraction Marketing our event properly is KEY for the foundation for our success Is our event congruent with the type of patron we want to attract? - Find out what type of activities our patrons would have interest in. Do we market our events properly (Think Like Corporate America) - Activities people can participate in: Fun, exciting and fits the patrons - Silent Auctions: Give a sneak preview and open the bidding early - Live Auction: Fun and exciting
    22. 22. Fun & Exciting Flyer Create awareness and excitement!
    23. 23. Improving Our Silent Auction Treat our auctions like a retail store! - People shop for what they like and others are attracted to the sales. Find out what our patron like and will spend money on. - Auction Reporting and Tracking - Call and ask What makes our auction stand out? - Change up our items from year to year - Put items together to create something different and higher value. - More items do not always create more income - Have price points for everyone in the room Current Must Have Item: Men's watches, Cigar Boxes, Pet Baskets, Candy Baskets, Sporting items during that season, Sports and Celeb Autograph items, Classic Jewelry, Gift Cards to the top restaurants in your area, 3 Day Vacations
    24. 24. It’s Auction Time Trends in Auction Functionality  Mobile & Online Auctions  Pre Launching the Auction  Pre Authorizing Payment  Silent Auction Closing After Live
    25. 25. Mobile Bidding Patron Benefits: - Creates fun activity for the patrons - See and bid on items before the event starts - Instant notification when they get outbid so they don’t forget to rebid - Allow patrons to enjoy the event and not stand by the bid sheets all night - Leave right after the auction is over without standing in a long line
    26. 26. Organization Benefits What’s in it for the staff: - Start Raising money before event starts - Patron does not have to attend to participate - Less volunteers need to run the auction - Allow the staff to interact with the donors and sponsors - No stressful collecting of bid sheets and data entry - Instant Reporting - Fast and Easy Checkout process
    27. 27. Why Pre Launching Your Auction  This allows us to market and build excitement for our event and the silent auction  Patrons can start their bidding and donations before the event starts
    28. 28. Pre Authorization  Eliminates the checkout process and patrons can now pick up their items with no long lines.  Your Organization always collects the funds and does not have to worry about becoming a bill collector
    29. 29. Increase Auction Activity  Promote bidding from the front of the room. Don’t rely on a text message to move people.  Create a large excitement as the clock ticks down  Leave auction open 10 minutes following the live auction. (This allows those patrons who lost in the live auction to jump back into the silent and bid more)
    30. 30. Checkout  Fast & Efficient - This is the last thing people remember at the end of the night. - Pre Authorization create a pick up line with no payment - Multiple line for credit card only and one for cash and check - Proper amount of volunteers to help patrons get their items
    31. 31. Tracking for Our Next Event  Whether we use mobile technology or pen and paper we must track the activity in our auctions. - What items had the most bids - What created the most amount of money - How money people participate - Who bought what - Top donors
    32. 32. Key Points  We must know what type of patrons are attending our event and cater the marketing to them. (Increase attendance and participation)  Know what your patrons will be interested in purchasing in the auction  Create a fun, enjoyable and easy way for individuals to bid and donate  Develop a fast process for our patrons to checkout  Follow up with you patron and donors right away
    33. 33. renee@donationmatch.com Join Us! www.donationmatch.com DonationMatch donationmatch © 2013 DonationMatch, Inc.
    34. 34. Thank you for joining us

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