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The spark, or how your intranet project can go wrong before you even start - Chris Tubb

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Chris Tubb at Intranet Now, 5th Oct 2017.

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The spark, or how your intranet project can go wrong before you even start - Chris Tubb

  1. 1. The Spark  TK  TK  TK Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory or how your intranet project can go wrong before you even start Chris Tubb — Digital Workplace & Intranet Consultant 5th October 2017 1
  2. 2. The Spark The reason that people are thinking about acting now  Something has broken  Something has changed  Someone’s had an idea Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 2
  3. 3. You don’t need to be a genius “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 3
  4. 4. Reality doesn’t care what you believe You can’t fix the wrong problem  Not with training  Not with usability  Not with communications Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 4
  5. 5. A conspiracy of mediocrity And nobody will tell you:  Not the project team  Not the consultants  Not the technical vendor Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 5
  6. 6. The rescue remedy  A strategy is a plan driven by a clever idea  It helps you to be aware of:  It is a process, not a document 5th October 2017 Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory 6 Context Needs Obstacles Trajectory AlignmentBenefits Vision Purpose
  7. 7. Strategy provides perspective & control Perspective The detail and the long view Control Guide outcomes and deliver Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 7
  8. 8. A spark is only bright if the scene is dull Chris Tubb @christubb #IntranetNow © 2017 Spark Trajectory5th October 2017 8

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