1.
Putting employees at
the centre of your
intranet redesign
Emma Morrison
Usman Hasan

2.
Our current intranet
• Fragmented across two platforms
• Inconsistent and inflexible design
• No global search
The Hydewide home page…
• News area has no content hierarchy
• One-way broadcast – no interaction
• Unfit for workforce of the future
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3
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3.
Barriers to staff engagement
• Old branding - doesn’t inspire confidence
• News area is a muddle - with no clear purpose
• No ‘content hierarchy’
• One-way broadcast
• Staff directory out of date and inconsistent
• Search and structure not fit for purpose – wasting staff time
• Does not facilitate the culture of achievement
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

4.
Culture of achievement
Clarity and focus
Work at good pace
High expectations
Staff are
empowered
Staff can
collaborate
We celebrate!
Improve the delivery of corporate news and messages
Improved digital workplace - staff can find what they need to do their job
New staff intranet is high quality, up to date and something to be proud of
Social business tools to enable two-way conversation and interaction
Improved staff directory and social business tools to facilitate collaboration
A space to highlight achievements and share success!
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

5.
Intranet
workshops
– staff had their
say
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

6.
What we did
• 11 workshops in different locations
• Around 100 staff members attended
• We asked for their views
• Tell us what you hate about the intranet
• Tell us how we can make it better
• Organise into themes as a group using post-its
• Using ‘peanut butter in the jam aisle’ analogy (borrowed from
last year’s Intranet Now)
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

7.
What staff said
• “Sooo much of the content is out of date”
• “But it’s not relevant to me?”
• “The staff directory is incorrect and inconsistent”
• “I can’t find anything as the search doesn’t work”
• “Why do important news items get bumped off by cake sales?”
• “I just want quick links to the documents I actually use”
• “Why can’t we add comments and ask questions?”
• “It looks really boring and old fashioned…”
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

8.
Six lessons
we learned from our
workshops
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

9.
Lesson one – who?
• Keep groups small
• Get influencers in
• Separate ‘senior’
management team
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

10.
Lesson two – when?
• Stick to lunchtime
• Mountain to
Mohammed
• Take nightclub
approach
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

11.
Lesson three –
glorious food!
• Feed them
• Write ‘free lunch’ on the
invite
• Order extra – don’t run
out
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

12.
Lesson four – the
session
• Be flexible - horses
for courses
• No gripe no gain
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

13.
Lesson five – have
fun!
• Make ‘em laugh
• Use what’s out there;
It’s made for sharing
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

14.
Lessons learned – and finally
• Double up
• Keep it simple
• Use our ‘whine and dine’ approach
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

15.
Where are we now and where are we going
• Results of the staff workshops were added to the business case
• Staff feedback will help us prioritise our decisions
• Success measures will include:
• Analytics and user journeys
• Staff feedback – formal and informal
• Reduction in time taken to complete ‘top tasks’
• Staff engagement
Emma Morrison & Usman Hasan @EMX40 @UsmanHasan3

16.
The confusing library - the Two Ronnies
- You don’t classify books by their
colour!
- It’s the architect’s idea.
He said they’d look neater.
- Your system is stupid!
- Well, no one else has ever
complained…
@EMX40 @UsmanHasan3
Video:
https://youtu.be/AYxmPHLU9oA