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Measuring the value of a user-
centred approach to intranets
John Baptiste-Kelly
Wellcome Trust
About Trustnet @jbaptistekelly
Organisational
Goals
User Need
Technical
Feasibility
How to build a digital thing @jbaptistekelly
Trustnet Engagement
98%
43
11
45%
Employees visit the site over 2-week period
Average weekly page views per user
Average w...
Trustnet Engagement @jbaptistekelly
How does your work help your
organisation achieve its
goals?
Trustnet product vision
Context
I have a clear picture
of Wellcome, how it fits
together and how we
are achieving our
visi...
Trustnet product metrics
Context
• News content
engagement
• Events attended per
user
Community
@jbaptistekelly
Provision
...
Trustnet Value
92% of employees say they “have a
clear understanding of Wellcome's
mission”
@jbaptistekelly
@jbaptistekellyTrustnet Value
Trustnet Value @jbaptistekelly
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Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 1 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 2 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 3 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 4 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 5 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 6 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 7 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 8 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 9 Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust Slide 10
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Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust

At Wellcome, they treat their intranet as an internal product, taking a user-centred approach to delivering impact for their staff and value for the organisation. This talk is about how they measure that impact / value.

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Measuring the value of a user centred approach to intranets — John Baptiste-Kelly — Wellcome Trust

  1. 1. Measuring the value of a user- centred approach to intranets John Baptiste-Kelly Wellcome Trust
  2. 2. About Trustnet @jbaptistekelly
  3. 3. Organisational Goals User Need Technical Feasibility How to build a digital thing @jbaptistekelly
  4. 4. Trustnet Engagement 98% 43 11 45% Employees visit the site over 2-week period Average weekly page views per user Average weekly News articles read per employee Employees have posted an article in last year @jbaptistekelly
  5. 5. Trustnet Engagement @jbaptistekelly How does your work help your organisation achieve its goals?
  6. 6. Trustnet product vision Context I have a clear picture of Wellcome, how it fits together and how we are achieving our vision. Community I am connected to my colleagues, feel valued, appreciated and heard. @jbaptistekelly Provision I have what I need to be impactful in my role.
  7. 7. Trustnet product metrics Context • News content engagement • Events attended per user Community @jbaptistekelly Provision • Working at Wellcome engagement • Top Tasks • Search analytics • Groups joined per user • Comments / Likes / Kudos per user • Content created per user
  8. 8. Trustnet Value 92% of employees say they “have a clear understanding of Wellcome's mission” @jbaptistekelly
  9. 9. @jbaptistekellyTrustnet Value
  10. 10. Trustnet Value @jbaptistekelly

At Wellcome, they treat their intranet as an internal product, taking a user-centred approach to delivering impact for their staff and value for the organisation. This talk is about how they measure that impact / value.

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