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IA - peanut butter in the jam aisle - Allan Tanner

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Allan Tanner of Standard Life Aberdeen - Intranet Now 2017.

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IA - peanut butter in the jam aisle - Allan Tanner

  1. 1. Intranet Now 2017 IA – peanut butter in the jam aisle Allan Tanner, Senior Digital Manager Twitter: @weesandy
  2. 2. 09/10/2017 | 3Allan Tanner @weesandy The problem We’re doomed!
  3. 3. 09/10/2017 | 4Allan Tanner @weesandy Launch version (March 2016 – October 2017) Level 1 navigation changes Revised version (Launching early Nov 2017)
  4. 4. 09/10/2017 | 5Allan Tanner @weesandy Evidence outputs
  5. 5. 09/10/2017 | 6Allan Tanner @weesandy Peanut butter in the jam aisle
  6. 6. 09/10/2017 | 7Allan Tanner @weesandy Megamenu changes – style to date Page fold
  7. 7. 09/10/2017 | 8Allan Tanner @weesandy Megamenu changes – new megamenu
  8. 8. 09/10/2017 | 9Allan Tanner @weesandy Megamenu comparison
  9. 9. 09/10/2017 | 10Allan Tanner @weesandy IA is a fundamental element of findability. Don’t neglect it. Sites evolve quickly. Don’t assume it’s working fine. You might have to review your whole structure. Test, iterate, test again – try not to cut corners or make assumptions Evidence is vital to convince content stakeholders: remember peanut butter in the jam aisle Make sure employees are involved every step of the way. Step 1 is finding out whether it’s working for them or not. Thank you! Things to take back with you

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