Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How our ESN impacts the bottom line - Kevin Austin

1,524 views

Published on

Lightning talk about ROI and the enterprise social network at Shell, presented at Intranet Now 2016.

Published in: Business
  • Be the first to comment

How our ESN impacts the bottom line - Kevin Austin

  1. 1. Copyright of Shell International Financial Efficiencies How our Enterprise Social Network impacts the bottom line Kevin Austin Collaboration Consultant
  2. 2. Copyright of Shell International 5 YEAR GROWTH 44,500 CONNECTED EMPLOYEES WORLDWIDE 5500NEW POSTS PER MONTH 4000LIKES PER MONTH 500 AVERAGE NEW NETWORK MEMBERS EVERY MONTH 1200CONNECTED DEPARTMENTS
  3. 3. Copyright of Shell International ADOPTION LEARNING EVENTS CONTENT CHAMPIONS
  4. 4. Copyright of Shell International 5 YEAR GROWTH 44,500 CONNECTED EMPLOYEES WORLDWIDE 5500NEW POSTS PER MONTH 4000LIKES PER MONTH 500 AVERAGE NEW NETWORK MEMBERS EVERY MONTH 1200CONNECTED DEPARTMENTS
  5. 5. Copyright of Shell International BUSINESS FOCUS  What are they trying to achieve?  How do they make money?  How do they measure success? STRATEGIC EMBEDDING  What processes help them achieve their targets?  Who are the people responsible for delivering success LEADERSHIP  How can leaders contribute to success?  Are they familiar with how to use the tools?  What’s in it for them? COMMUNITY  What are they talking about?  Who is driving the conversation  What happens to the discussion? HOW TO REALISE ROI FROM SOCIAL COLLABORATION
  6. 6. Copyright of Shell International SHELL’S GLOBAL LUBRICANTS BUSINESS AIMS TO SELL $1,000,000,000 OF PREMIUM SHELL LUBRICANTS IN 2014 BUSINESS FOCUS
  7. 7. Copyright of Shell International YAMMER WILL BE THE CORE STRATEGIC TOOL TO HELP BUILD A ‘PREMIUM CULTURE’ ACROSS GLOBAL LUBRICANTS. STRATEGIC EMBEDDING
  8. 8. Copyright of Shell International PEOPLE ARE ENGAGED IN DRIVING OUR PREMIUM OBJECTIVES AND THAT’S VERY POWERFUL LEADERSHIP - ANDREW HEPHER GM MARKETING GLOBAL LUBRICANTS “
  9. 9. Copyright of Shell International COMMUNITY I NEVER DREAMED SHARING A STORY ON YAMMER WOULD HAVE AS FAR AS AN OUTREACH AS IT DID. - SASHA ARASTEH US PROMOTIONS IMPLEMENTER “
  10. 10. Copyright of Shell International THE TRADE INFLUENCER PROGRAMME WAS BORN AND LAUNCHED AROUND THE GLOBE!
  11. 11. Copyright of Shell International
  12. 12. Copyright of Shell International BUSINESS STRATEGY COMMUNITY LEADERS ROI

×