Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting past 'so what' metrics like page views and visits to show the business impact of intranets - Mossy O'Mahoney

1,437 views

Published on

Lightning talk at Intranet Now 2016.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Getting past 'so what' metrics like page views and visits to show the business impact of intranets - Mossy O'Mahoney

  1. 1. Mossy O’Mahony, Newsweaver @mossyomahony Getting past ‘so what’ metrics like page views and visits to show the business impact of intranets & digital channels
  2. 2. Mossy O’Mahony, Newsweaver @mossyomahony 500 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver to help them inform, engage and inspire employees
  3. 3. Mossy O’Mahony, Newsweaver @mossyomahony
  4. 4. Mossy O’Mahony, Newsweaver @mossyomahony
  5. 5. Mossy O’Mahony, Newsweaver @mossyomahony Why measure? Understand & Improve Performance Proof of business impact Insight to drive engagement & change Data to influence and negotiate with top leaders Credibility to get more resources and budget
  6. 6. Mossy O’Mahony, Newsweaver @mossyomahony Who is responsible for Intranet Measurement? Function Percentage Intranet Manager / Professional 19.5% IT 12.3% Internal Comms 57.6% Other 10.6%
  7. 7. Mossy O’Mahony, Newsweaver @mossyomahony 98%say measurement is important Source: Newsweaver/Melcrum Survey 2014
  8. 8. Mossy O’Mahony, Newsweaver @mossyomahony
  9. 9. Mossy O’Mahony, Newsweaver @mossyomahony Marketin g
  10. 10. Mossy O’Mahony, Newsweaver @mossyomahony “In God we trust. All others must bring data” - W. Edwards Deming
  11. 11. Mossy O’Mahony, Newsweaver @mossyomahony What did they do?
  12. 12. Mossy O’Mahony, Newsweaver @mossyomahony Internal
  13. 13. Mossy O’Mahony, Newsweaver @mossyomahony
  14. 14. Mossy O’Mahony, Newsweaver @mossyomahony
  15. 15. Mossy O’Mahony, Newsweaver @mossyomahony Barriers
  16. 16. Mossy O’Mahony, Newsweaver @mossyomahony Barriers Data
  17. 17. Mossy O’Mahony, Newsweaver @mossyomahony Tool
  18. 18. Mossy O’Mahony, Newsweaver @mossyomahony Existing Tools • Marketing Software Reports • SharePoint’s / O365s Reports • Generic Web Analytics • Other 3rd Party Analytics
  19. 19. Mossy O’Mahony, Newsweaver @mossyomahony Data Outputs
  20. 20. Mossy O’Mahony, Newsweaver @mossyomahony These problems mean We can’t... -demonstrate business impact -know what is and isn’t working -see which employees aren’t engaging -take action to improve results
  21. 21. Mossy O’Mahony, Newsweaver @mossyomahony The Solution
  22. 22. Mossy O’Mahony, Newsweaver @mossyomahony Global Best Practice
  23. 23. Mossy O’Mahony, Newsweaver @mossyomahony What would the ideal look like? Purpose built for Internal Actionable insights that make a difference Easy and accessible reports All data in one place
  24. 24. Mossy O’Mahony, Newsweaver @mossyomahony Know how effective you are at reaching distinct employee audiences such as departments, business units, countries and regions Employee Audiences Country Business Unit Department
  25. 25. Mossy O’Mahony, Newsweaver @mossyomahony Know how your campaigns are performing across your different channels By Goals, Initiatives, Campaigns Leadership comms Health & Safety Compliance Update
  26. 26. Mossy O’Mahony, Newsweaver @mossyomahony Understand how your channels are working, independently and together as a whole Cross-Channel Effectiveness Email Intranet ESN, Video, etc
  27. 27. Mossy O’Mahony, Newsweaver @mossyomahony ● Within article edit, you will now see the option to apply an Analytics Campaign(s). Newsweaver Analytics Campaign dropdown
  28. 28. Mossy O’Mahony, Newsweaver @mossyomahony
  29. 29. Mossy O’Mahony, Newsweaver @mossyomahony For the first time, understand employee digital engagement in 3 dimensions Strategic Goals linked to Content & Campaigns Employee Audiences Channels
  30. 30. Mossy O’Mahony, Newsweaver @mossyomahony Transform business value All in one place Less meaningless output numbers More people oriented outcome results From order-taker to strategic partner

×