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Cutting through the noise – a digital space to help line managers - Sarah Moffatt

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Sarah Moffatt of the Association of Chartered Certified Accountants at Intranet Now, Oct 2017.

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Cutting through the noise – a digital space to help line managers - Sarah Moffatt

  1. 1. Sarah Moffatt 05 October 2017 Cutting through the noise – a digital space to help line managers
  2. 2. ©ACCA Cutting through the noise – a digital space to help line managers 05/10/2017 Sarah Moffatt @projectmoffatt2 @projectmoffatt
  3. 3. ©ACCA Introducing Arthur  Arthur is ACCA’s social intranet  Named after our first president in 1904 – Arthur Priddle  Launched in May 2013  1500 global users (employees) – and appox 400 line managers  One source or gateway of news & information at ACCA 05/10/2017 Sarah Moffatt @projectmoffatt3
  4. 4. ©ACCA A day in the life of a line manager 05/10/2017 Sarah Moffatt @projectmoffatt4
  5. 5. ©ACCA And another thing and another thing  Coach  Communicate  Converse  Motivate  Relationships  Empathise  Narrator 05/10/2017 Sarah Moffatt @projectmoffatt5
  6. 6. ©ACCA A solution and the validation  Idea was someone else’s  Round-up of what a line manager’s need to know and what they need to  A go-to place on Arthur  Supported with an email  Validated as part of internal communications survey  Gathered key themes of content from line managers  Ran a focused pilot 05/10/2017 Sarah Moffatt @projectmoffatt6 87%
  7. 7. ©ACCA Cutting through the noise – a digital space to help line managers 05/10/20177 Sarah Moffatt @projectmoffatt
  8. 8. ©ACCA Where we are now  A core IC channel  Open to all  Core readership of about 40%  It’s a known known  Editorial framework  Good mix of content  Awareness campaigns 05/10/2017 Sarah Moffatt @projectmoffatt8
  9. 9. ©ACCA Hitting rewind 05/10/2017 Sarah Moffatt @projectmoffatt9 Pilot Formal Positioning Use cases Tool Agile
  10. 10. ©ACCA Cutting through the noise – a digital space to help people managers  Name change  Moving to different email broadcast and updated template  Configuration of Arthur  Speaking to HRBPs who have more local access  More development content  Personalisation of content (business area and duration in role)  Stronger measurement of activity and role 05/10/2017 Sarah Moffatt @projectmoffatt10
  11. 11. Sarah Moffatt 05 October 2017 Cutting through the noise – a digital space to help line managers

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