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[Infographic] SEO Fundamentals to Become a Better Web Designer

In this day and age, it’s simply not enough to design a visually interesting, responsive website. As a web designer, you must be able to design for conversion and craft a website that sets your clients up for success in search rankings. After all, what’s the point of designing a website for a client that no one can find? You might as well print your website out, hang it up around town and call it a day.

Taking a cue from The Hitchhiker's Guide to the Galaxy, don’t panic! We’ve got you covered with this in-depth SEO guide for web designers.

Read about the infographic here: http://www.webydo.com/blog/our-community/education/infographic-seo-fundamentals-for-web-designers/

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[Infographic] SEO Fundamentals to Become a Better Web Designer

  1. 1. 12Bn searchesareconducted permonthintheUS. 60%ofallorganicclicksgoto thetop3searchresults. driveroftraffictowebsitesis search(beatingsocialmediaby morethan300%). #1 GooglePageSpeedChecker Pingdom Mozbarplugin GoogleKeywordPlanner GoogleAnalytics ScreamingFrog SEMRush Copyscape Grammerly Everywebdesigneranddigitalagencyshouldbeableto independentlycraftwebsiteswith100%creativefreedom. Weeliminateanytechnicalbarriersbyallowingyoutodesign visually,withoutcode. Everywebdesigneranddigitalagencyshouldbeableto independentlycraftwebsiteswith100%creativefreedom. Weeliminateanytechnicalbarriersbyallowingyoutodesign visually,withoutcode. Backlinko |EnvatoTuts+ |SearchEngineJournal|W3 |Inchoo |Kissmetrics | UsabilityGeek |Hubspot|comScore |SearchEngineLand |Business2Community |Moz 301REDIRECT: Sendusersandsearchenginestoan updated/differentURLfromtheonethey originallyrequestedwhilepassingon 90-99%ofyour“linkjuice”orrankingpower ofagivenpage. 404ERRORS: It’sfinetousethem(andmakesurethey aredesigned)unlessthepagea)receives importantexternallinksb)isgettingalot oftrafficorc)hasanobviousURLthat visitorsareintendedtoreach. SITEMAPS: HelpingsearchenginesfindandclassifyHelpingsearchenginesfindandclassify informationonyoursite,usingsitemapsis awaycommunicateneworchanged contenttoensurefasterindexation,whena pagewaslastupdated(contentfreshness) orsimplythesite’shierarchy. SCHEMAMARKUP: Likeavirtualbusinesscard,addingthisLikeavirtualbusinesscard,addingthis tellssearchengineswhatyourdatameans, notjustwhatitsays,allowinguserstosee intheSERPs,whatyourwebsiteisall aboutwhereyourclientis,whattheydo, howmuchtheirproductcostsandmore. SITESPEED: Affectingyoursite’sUXandconversionrate, tryenablingcompression,reducing redirects,improvingserverresponsetime, optimizingimages,orremovingembedded mediaamongothertactics. MENU/NAVIGATION: First,verifythatyouareusingtextnavigation(notJavaScript…orFlashwhichsearchengine crawlerswon’tbeabletosee).Then,makesurethatallimportantpagesarefeaturedinthemenu andthatallcontentisaccessibleinnomorethan3clicks. ACCESSIBILITY: Tomakewebcontentmoreaccessible topeoplewithdisabilities,websites mustbe:perceivable,operable, understandableandrobust. DUPLICATECONTENT: Searchengineswon’tknowwhatto prioritizeifthereareseveralpageswith similarorduplicatecontentondifferent URLs,whichwillharmrankings.Adda301 redirectorusethe“rel=canonical”tag. PAGEVISIBILITY: Sometimesyoudon’twantsearchSometimesyoudon’twantsearch enginestoviewspecificpagesandthen othertimesyoumightnotwantthemto seetheentirewebsite.Addametain therobots.txtfiletoblockaspecific pageorthewholesite. MOBILEFRIENDLY: GooglestartedpenalizingmobileGooglestartedpenalizingmobile unfriendlywebsitesbackin2015. Responsivedesignisthewaytogoifyou wanttoensurethatvisitorsfromany devicesizeareservedanoptimal experience. WEBANALYTICS: EnsureyouranalyticsareproperlysetupEnsureyouranalyticsareproperlysetup andmonitorthemregularlytofindoutof ifyourtargetkeywordsaregenerating traffic(thenoptimize).Whileyou’reatit, goaheadandsetupGoogleSearch ConsoleandWebmasterTools. 2016Webdesigner’sguidetoSEO http://www.web-designers-guide-seo.com <H1> </H1> <H2> </H2> AltText:Burningasteroidhittingtheearth <H3> </H3> <H4> </H4> TargetKeyword TargetKeyword TargetKeyword TargetKeyword,TargetKeyword Shareit: PLACETARGETKEYWORDSSTRATEGICALLY Makesurethatthekeywordyouwanttorankforisoutinfront, atthestartofyourtitle.Alsochecktoseeit’s inyourpage’smetatitle&metadescription,inyour H-tagsandinthefirst100wordsoftext. TIP:KEEPTITLESBETWEEN30AND65 CHARACTERSANDDESCRIPTIONSINTHE RANGEOF120-156. KEEPURLSSHORT &MEANINGFUL TryandmatchURLstotitles mostofthetimeseparatingwithmostofthetimeseparatingwith hyphensanddon’tworryabout includingstopwords(and,or,but, the...etc.).Also,keep’emlowercase! FORMATH-TAGSLIKEAREPORT Searchengines“read”yourpageso makesureit’sproperlyorganized, highlightingthemostimportantpart withaH1tag(oneperpage,2-4words) andsubheaderswithH2’s(nomore than2perpage,4-6words).than2perpage,4-6words). H3&H4canbealittlebitlonger. INCLUDEINTERNAL &EXTERNALLINKS Choose2-3relevantplacestolinkChoose2-3relevantplacestolink toinsideofyoursitetoincrease on-sitetimeandtellsearch enginesaboutotherpagesof importance.Outboundlinksto relatedpageswillhelpGoogleand othersearchenginesbetternail downyourpage’stopic.downyourpage’stopic. CREATEQUALITY CONTENT OneofthemostcriticalSEOrankingOneofthemostcriticalSEOranking factorsistocreatecontentthat peoplewanttoreadandthat providesthemaddedvalue. Crawlability,originality,relevance andlengthallcomprisegood content.Nocopy-pasting! OPTIMIZEYOURIMAGES Morethanreducinglargeimagesor switchingtofriendlierfileformats, makesurefilenames(andAltText) includeyourtargetkeyword. TIP:MAKESURETOUSEIMAGESANDMULTIMEDIATHATWILL ENGAGEUSERS,REDUCINGBOUNCERATEANDINCREASING TIMEONSITE(TWOCRITICALRANKINGFACTORS). PROMOTESHARING Thegreaternumberofbacklinkstoyourwebsite,thebigger impactitwillhaveonsearchenginerankings.Makesureto includesocialsharingtocreateagreateropportunityfor externalstakeholderstodiscoverandlinkbacktoyourwebsite. TIP:MAKESOCIALSHARINGBUTTONSPROMINENT. ASTUDYBYBRIGHTEDGEFOUNDTHATTHISCAN INCREASESHARINGBY700%!

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  • rabrams1

    Aug. 1, 2016
  • Webydo

    Aug. 2, 2016
  • DubaiEscortBunniesUAE

    May. 12, 2017

In this day and age, it’s simply not enough to design a visually interesting, responsive website. As a web designer, you must be able to design for conversion and craft a website that sets your clients up for success in search rankings. After all, what’s the point of designing a website for a client that no one can find? You might as well print your website out, hang it up around town and call it a day. Taking a cue from The Hitchhiker's Guide to the Galaxy, don’t panic! We’ve got you covered with this in-depth SEO guide for web designers. Read about the infographic here: http://www.webydo.com/blog/our-community/education/infographic-seo-fundamentals-for-web-designers/

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