The	  Realtor’s	  Guide	  to	  Social	  Media	  	  	            	         	     	  	         	         	        	  WHAT	  ...
FACEBOOK	  DO	  NOTS	  
0  Don’t	  cut	  off	  wall	  interactions	  on	  your	  fan	  page	  or	  proGile	    page.	  0  Don’t	  like	  your	  ow...
TWITTER	  DO	  NOTS	  
0  Don’t	  follow	  and	  un-­‐follow	  someone	  multiple	  times	  in	  a	  short	    period	  of	  time.	  0  Don’t	  p...
GENERAL	  SOCIAL	  MEDIA	  DO	  NOTS.	  0  Don’t	  neglect	  replies	  –	  always	  thank	  or	  respond	  to	  people	  w...
MORE	  SOCIAL	  MEDIA	  DO	  NOTS	  0  Don’t	  criticize	  clients	  on	  your	  accounts	  0  Don’t	  share	  extreme	  v...
What	  should	  you	  do?	  0  Keep	  your	  message	  simple.	  0  Be	  Interesting:	  Write,	  Video,	  Photograph,	  Sh...
Your	  Campaign	  should	  be	  able	  to	  answer	  these	                         questions	  0  Who	  am	  I	  speaking...
Need	  a	  Real	  Estate	  Website?	  0  Register	  for	  a	  10-­‐day	  Free	  Trial	  with	  Money	  Maker	  
Find	  us	  on	  our	  Social	  Media	  0  Facebook	  0  Twitter	  0  YouTube	  
Realtor's guide to social media
Upcoming SlideShare
Loading in …5
×

Realtor's guide to social media

2,567 views

Published on

Realtors Do's and Dont's in Social Media

Published in: Real Estate, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,567
On SlideShare
0
From Embeds
0
Number of Embeds
573
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Realtor's guide to social media

  1. 1. The  Realtor’s  Guide  to  Social  Media                    WHAT  NOT  TO  DO  IN  SOCIAL  MEDIA  
  2. 2. FACEBOOK  DO  NOTS  
  3. 3. 0  Don’t  cut  off  wall  interactions  on  your  fan  page  or  proGile   page.  0  Don’t  like  your  own  post.  0  Don’t  share  details  about  cows  you  have  milked  on   Farmville.  0   Don’t  use  business  accounts  as  your  personal  account.  0  Don’t  add  everybody  that  sends  you  a  friend  request.   They  may  be  spammers.  0  Don’t  share  details  of  who  you  killed  in  MaGia  wars.  
  4. 4. TWITTER  DO  NOTS  
  5. 5. 0  Don’t  follow  and  un-­‐follow  someone  multiple  times  in  a  short   period  of  time.  0  Don’t  post  broken  links  (always  check  that  your  link  is  working   before  posting)  0  Don’t  re-­‐tweet  an  item  you  have  posted  repeatedly.  Your  account   looks  spam-­‐like.  0  Don’t  make  your  account  private.  How  will  your  potential  clients   Gind  you?  0  Don’t  spam  your  followers  with  just  listings  and  promotional   material.  Earn  the  right  to  promote  your  products  by  offering  great   information  your  potential  clients  need.  0  Don’t  send  automatic  Dm’s    to  new  followers.  
  6. 6. GENERAL  SOCIAL  MEDIA  DO  NOTS.  0  Don’t  neglect  replies  –  always  thank  or  respond  to  people  who  reply   you.  0  Don’t  network  only  when  you  have  a  need.  0  Don’t  be  Salesy  100%  of  the  time.  Personalize  your  campaign.  0  Don’t  impose  your  own  opinions  (differentiate  fact  from  opinions)  0  Don’t  trash  the  competition.  0  Be  careful  about  spelling  –  always  spell  check.  0  Social  media  is  not  for  venting  about  a  horrible  day  or  a  horrible  client.  0  Don’t  intentionally  misrepresent  or  mislead  the  truth.  
  7. 7. MORE  SOCIAL  MEDIA  DO  NOTS  0  Don’t  criticize  clients  on  your  accounts  0  Don’t  share  extreme  views  on  Race,  Religion  or   Politics.  Keep  it  professional.  You  never  know  what   side  your  potential  client  is  on.  0  Don’t  type  in  all  caps.  
  8. 8. What  should  you  do?  0  Keep  your  message  simple.  0  Be  Interesting:  Write,  Video,  Photograph,  Share,  Give  0  Listen  to  your  audience.  0  Be  consistent  in  your  posts  (post  frequently  but  not  20  posts/hour)  0  Be  Remarkable  0  Customize  your  posts  (Facebook  allows  you  customize  by  country,  city  etc.)  0  Make  your  posts  about  your  clients.  0  Promote  in  the  right  places.  (Use  Facebook  for  photos,  twitter  for  links)  0  Reach  out  at  the  appropriate  time.  (Think  of  how  you  check  your  own  social  media.  Use   this  tactic  to  judge  when  clients  are  generally  checking)  0  For  every  promotional  tweet,  send  8  engaging  tweets  that  are  general  information  for   the  client.  
  9. 9. Your  Campaign  should  be  able  to  answer  these   questions  0  Who  am  I  speaking  to  on  my  networks?  0  What  do  they  want  from  me  online?  0  What  do  I  require  them  to  do  online?  0  How  can  I  align  my  actions  with  their  requests?  0  Is  it  working?  0  How  do  I  continue  if  its  working?  0  Is  there  room  for  improvement?    
  10. 10. Need  a  Real  Estate  Website?  0  Register  for  a  10-­‐day  Free  Trial  with  Money  Maker  
  11. 11. Find  us  on  our  Social  Media  0  Facebook  0  Twitter  0  YouTube  

×