0 Don’t cut off wall interactions on your fan page or proGile page. 0 Don’t like your own post. 0 Don’t share details about cows you have milked on Farmville. 0 Don’t use business accounts as your personal account. 0 Don’t add everybody that sends you a friend request. They may be spammers. 0 Don’t share details of who you killed in MaGia wars.
0 Don’t follow and un-‐follow someone multiple times in a short period of time. 0 Don’t post broken links (always check that your link is working before posting) 0 Don’t re-‐tweet an item you have posted repeatedly. Your account looks spam-‐like. 0 Don’t make your account private. How will your potential clients Gind you? 0 Don’t spam your followers with just listings and promotional material. Earn the right to promote your products by offering great information your potential clients need. 0 Don’t send automatic Dm’s to new followers.
GENERAL SOCIAL MEDIA DO NOTS. 0 Don’t neglect replies – always thank or respond to people who reply you. 0 Don’t network only when you have a need. 0 Don’t be Salesy 100% of the time. Personalize your campaign. 0 Don’t impose your own opinions (differentiate fact from opinions) 0 Don’t trash the competition. 0 Be careful about spelling – always spell check. 0 Social media is not for venting about a horrible day or a horrible client. 0 Don’t intentionally misrepresent or mislead the truth.
MORE SOCIAL MEDIA DO NOTS 0 Don’t criticize clients on your accounts 0 Don’t share extreme views on Race, Religion or Politics. Keep it professional. You never know what side your potential client is on. 0 Don’t type in all caps.
What should you do? 0 Keep your message simple. 0 Be Interesting: Write, Video, Photograph, Share, Give 0 Listen to your audience. 0 Be consistent in your posts (post frequently but not 20 posts/hour) 0 Be Remarkable 0 Customize your posts (Facebook allows you customize by country, city etc.) 0 Make your posts about your clients. 0 Promote in the right places. (Use Facebook for photos, twitter for links) 0 Reach out at the appropriate time. (Think of how you check your own social media. Use this tactic to judge when clients are generally checking) 0 For every promotional tweet, send 8 engaging tweets that are general information for the client.
Your Campaign should be able to answer these questions 0 Who am I speaking to on my networks? 0 What do they want from me online? 0 What do I require them to do online? 0 How can I align my actions with their requests? 0 Is it working? 0 How do I continue if its working? 0 Is there room for improvement?
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