Where The Rubber Meets The Road             By John Simonson, Webstream DynamicsWebstreamDynamics.com                     ...
What We Will CoverOptimizing a Website – What does that really mean?Why website marketing should be a priority for retai...
Optimizing Your WebsiteSEO – Search Engine OptimizationThe process of improving a website’svisibility in a search engine’s...
Google Search ResultsPPC                                      NO SEO                      SEO                             ...
Why Do SEO?Millions of web pages competing for page #180% of the clicks are on page #1 of the resultsPPC only accounts ...
Two Types Geo-TargetingContent & ads based on user’s online footprintWhen we use geo-terms in a search  Geo-terms help ...
Geo-modifier: “Milwaukee” + carpet        SEO      WebstreamDynamics.com          7
How to achieve higher visibility on         WebstreamDynamics.com        8
What Keywords To UseMake a keyword list based on:How customers talk about your products & servicesAlong with cities & to...
Onsite OptimizationAnalyze keywords against the following:  Domain name  Page URLs (longtail)  Title Tags  Meta Descr...
Onsite Optimization  Headline Tag <H1>Hardwood Flooring Types</H1>           WebstreamDynamics.com                  11
Onsite OptimizationAnalyze Internal Links (navigational menu)  Links are triggers that cause actions  Links should matc...
Content MarketingDoes it fulfill customer’s needs?Is it engaging, relevant & interesting?Does it create a better user e...
Content Marketing       WebstreamDynamics.com   14
Inbound Links (Link Building)Inbound links are important to SEO (like votes)Get links from websites, blogs & social medi...
Improve Visibility       WebstreamDynamics.com   16
Citations (Name, Address, Phone)  Importance: Citation (NAP), Categories, Reviews,                     Website            ...
Social MediaFacebook, Twitter, LinkedIn, blogs, forums,….Who is talking about you? (SEO social signals)              Web...
PPC vs Organic Listings25% vs 75% of the clicksWhich gets better results?  It depends on your organic placement (SERPs)...
PPC vs Organic ListingsWhen to use PPC  Organic ranking poor for that keyword term  New website, need traffic fast  Or...
Measuring Website SuccessGoogle Analytics / Google Webmaster ToolsTotal Visits vs Local VisitsBounce RateTracking ‘Cal...
Thank you         theSEOFlooringGuy.com       WebstreamDynamics.com     22
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Online Visibility, A Basic Overview of SEO for Flooring Website Owners

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A presentation to help flooring businesses to understand the basics of SEO and how it's used to improve their organic rankings in the search engines for their flooring websites

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  • Online Visibility, A Basic Overview of SEO for Flooring Website Owners

    1. 1. Where The Rubber Meets The Road By John Simonson, Webstream DynamicsWebstreamDynamics.com 1
    2. 2. What We Will CoverOptimizing a Website – What does that really mean?Why website marketing should be a priority for retailers?Why is geo-targeting important for retailers today?How to achieve higher visibility on Google?Pay-Per-Click Advertising versus Organic ListingsHow to measure your SEO/web marketing successQuestions & Answers WebstreamDynamics.com 2
    3. 3. Optimizing Your WebsiteSEO – Search Engine OptimizationThe process of improving a website’svisibility in a search engine’s organicresults.Organic are the free search engine listings WebstreamDynamics.com 3
    4. 4. Google Search ResultsPPC NO SEO SEO 25 Listings WebstreamDynamics.com 4
    5. 5. Why Do SEO?Millions of web pages competing for page #180% of the clicks are on page #1 of the resultsPPC only accounts for 25% of the clicksMost retailer traffic does not come directBig chain stores are becoming search engine gorillas! Home Depot, Lowes, Lumber Liquidators, Walmart,… Dominating the search results Top listings, creating brand awareness WebstreamDynamics.com 5
    6. 6. Two Types Geo-TargetingContent & ads based on user’s online footprintWhen we use geo-terms in a search Geo-terms help trigger local search results Example: Chicago carpet storeWhy do geo-targeting? Better chance of connecting with targeted local shoppers Help shoppers find local businesses online Help reduce Pay-Per-Click (PPC) costs WebstreamDynamics.com 6
    7. 7. Geo-modifier: “Milwaukee” + carpet SEO WebstreamDynamics.com 7
    8. 8. How to achieve higher visibility on WebstreamDynamics.com 8
    9. 9. What Keywords To UseMake a keyword list based on:How customers talk about your products & servicesAlong with cities & towns you serviceExample: carpet remnants in Austin TX Boston hardwood flooring store WebstreamDynamics.com 9
    10. 10. Onsite OptimizationAnalyze keywords against the following: Domain name Page URLs (longtail) Title Tags Meta Description Tags WebstreamDynamics.com 10
    11. 11. Onsite Optimization Headline Tag <H1>Hardwood Flooring Types</H1> WebstreamDynamics.com 11
    12. 12. Onsite OptimizationAnalyze Internal Links (navigational menu) Links are triggers that cause actions Links should match page’s content Links are SEO signals to the search enginesLinks in sync with titles, meta tags, headlines, links,…Text versus graphic image linksPhone numbers - in text (mobile clickable) WebstreamDynamics.com 12
    13. 13. Content MarketingDoes it fulfill customer’s needs?Is it engaging, relevant & interesting?Does it create a better user experience?Avoid “duplicate content” – filtered outUse natural conversations What do consumers ask you all the time? WebstreamDynamics.com 13
    14. 14. Content Marketing WebstreamDynamics.com 14
    15. 15. Inbound Links (Link Building)Inbound links are important to SEO (like votes)Get links from websites, blogs & social mediaContent must be relevant to your web page‘Websites with Authority’ are the best! (trust, expertise) WebstreamDynamics.com 15
    16. 16. Improve Visibility WebstreamDynamics.com 16
    17. 17. Citations (Name, Address, Phone) Importance: Citation (NAP), Categories, Reviews, Website WebstreamDynamics.com 17
    18. 18. Social MediaFacebook, Twitter, LinkedIn, blogs, forums,….Who is talking about you? (SEO social signals) WebstreamDynamics.com 18
    19. 19. PPC vs Organic Listings25% vs 75% of the clicksWhich gets better results? It depends on your organic placement (SERPs) WebstreamDynamics.com 19
    20. 20. PPC vs Organic ListingsWhen to use PPC Organic ranking poor for that keyword term New website, need traffic fast Or, you want bothWhen not to use PPC Keyword too competitive (poor ROI) Shotgun approach  broad match, poor landing pages  no negative keywords and no metrics WebstreamDynamics.com 20
    21. 21. Measuring Website SuccessGoogle Analytics / Google Webmaster ToolsTotal Visits vs Local VisitsBounce RateTracking ‘Call To Actions’Sales Leads vs InvestmentSee FCW Feb. 11th Issue WebstreamDynamics.com 21
    22. 22. Thank you theSEOFlooringGuy.com WebstreamDynamics.com 22

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