Agenda
   Why Integrate?
   Some Best Practices
   Examples
   Social Forward
Why Integrate?

           1.   Facebook - 350 MM Members
                “If Facebook was a country, it would be the four...
Why Integrate?
                     Social Media Is NOT Replacing Email

      “… social media use
      appears to make
 ...
Email Best Practices in a Social World

           1.   Simplify
                  o   Shorter attention spans
           ...
Best Practices to Engage Through Email
           1.   Ask subscribers to become engaged
                o Follow Us On…
 ...
Examples – Organic Bouquet



   The Good:
            oClear CTA
            oLarge Buttons

   The Bad:
            oNo ...
Examples – Charlotte Dentistry



   The Good:
            oClear CTA
            oLarge Buttons
            oClear Benefi...
ExactTarget: Social Forward




2/2/2010                             8   WebsiteBiz
ExactTarget: Social Forward




2/2/2010                             9   WebsiteBiz
The End!




2/2/2010              10   WebsiteBiz
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Exact Target Email & Social Integration

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  • http://econsultancy.com/blog/081-a-10-point-checklist-for-landing-page-design
  • http://econsultancy.com/blog/081-a-10-point-checklist-for-landing-page-design
  • Tinker w location of share links. Even consider adding links to your company email signature.
  • Tinker w location of share links. Even consider adding links to your company email signature.
  • Keyword Search: Women’s Holiday DressesBad alignment of keyword and landing pageNo good call to actionLimited to no product descriptions/teasersOffer on sweaters are very small and hard to readGood thing they did take us to the women’s section of the website
  • Keyword Search: Women’s Holiday DressesBad alignment of keyword and landing pageNo good call to actionLimited to no product descriptions/teasersOffer on sweaters are very small and hard to readGood thing they did take us to the women’s section of the website
  • Exact Target Email & Social Integration

    1. 1. Agenda Why Integrate? Some Best Practices Examples Social Forward
    2. 2. Why Integrate? 1. Facebook - 350 MM Members “If Facebook was a country, it would be the fourth largest in the world.” 2. LinkedIn – 101 MM users (09.09) 3. Twitter – 19.37 MM unique visitors (10.09) 4. Pew Internet & American Life Project’s Survey Results: o 75% of online adults 18-24 have a profile on a social network o 57% of online adults 25-34 have a profile on a social network o 30% of online adults 35-44 have one o 19% of online 45 to 54 year olds have a profile o 10% of online 55 to 64 year olds have a profile o 7% of online adults 65 and older have a profile -2,253 adults 5. 35% of American adult internet users have a profile on a social network 2/2/2010 2 WebsiteBiz
    3. 3. Why Integrate? Social Media Is NOT Replacing Email “… social media use appears to make people consume email more, not less, particularly for the heaviest social media users.” - Nielson Company, April 2009 2/2/2010 3 WebsiteBiz
    4. 4. Email Best Practices in a Social World 1. Simplify o Shorter attention spans • World of 140 character ‘tweets’ o Include links to read more content after a teaser o Mobile phone displays o Label images with alt-text 2. Consider ‘Retweet’ Ramifications o Shorten o Concise ‘teaser’ o Image selection 2/2/2010 4 WebsiteBiz
    5. 5. Best Practices to Engage Through Email 1. Ask subscribers to become engaged o Follow Us On… 2. Present benefits of engaging o “Bio: FREE MOOSEJAW TEE THING: We give a Moosejaw Tee away each day to one of our followers on Twitter.“ 3. Consider devoting broadcasts entirely to an invitation event o Filter users who click from future invitations 4. Consider adding invitations to email signature 5. Test, Test, Test 2/2/2010 5 WebsiteBiz
    6. 6. Examples – Organic Bouquet The Good: oClear CTA oLarge Buttons The Bad: oNo Benefits oAt The Bottom of Email 2/2/2010 6 WebsiteBiz
    7. 7. Examples – Charlotte Dentistry The Good: oClear CTA oLarge Buttons oClear Benefits oClean & Concise The Weary to Some: oNon-Traditional Message 2/2/2010 7 WebsiteBiz
    8. 8. ExactTarget: Social Forward 2/2/2010 8 WebsiteBiz
    9. 9. ExactTarget: Social Forward 2/2/2010 9 WebsiteBiz
    10. 10. The End! 2/2/2010 10 WebsiteBiz

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