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DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

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Verbeter je communicatie en marketing met neuromarketing

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DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

  1. 1. Memorabitity. Very High (score.o,gog
  2. 2. Inverlebra IeLearning: What Can’ Worm Learn? (2004) Current Biology fry Rankin
  3. 3. y High
  4. 4. from predict
  5. 5. NEURO LABS
  6. 6. luxury brands costly signals of wealth and status (20J Evolution and Human Behavior by Nelissen& Meijers
  7. 7. • Economist online subscription $59,- • Economist printed subscription $125,- • Economist Printed and online subscription $125,-
  8. 8. • Economist online subscription 8 59,- 16 % • Economist printed subscription $125,- 0% • Economist Printed and online subscription 84%
  9. 9. and online subscription 84% 32% • Economist online subscription $59,- 16 %68% • Economist printed subscription • Economist Printed $125,- 0%
  10. 10. Fixate Preference Price Differential Purchase Price Choice
  11. 11. NAcc MPFC Insula
  12. 12. Do pretty women lnspire men to discount the future? (2004) BlOlOglCDl Silences by Wilson & Dally
  13. 13. Multiple “buy buttons” in the brain: Forecasting chocolate sales at point—of—sale hased on functlonal hrain activation using fMRI (2016) Kuhn E
  14. 14. Exposure to ideologically diverse news and opinion on Facebook (Science, Barkshy ct al., 5) 1 1
  15. 15. Computer-based personality judgments are more accurate than those made by humans (2014, Youyou et at., PNAS) Computer personality judgments have higher external validity when predicting life outcomes such as substance use, political attitudes, and physical health.
  16. 16. Clip reconstructed from brain activity
  17. 17. ty: Very High 0.905
  18. 18. C0NVINCE PERSUADE APPEAL SEDUCE

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