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The value of structured data

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This is the presentation of Webnodes from the Boston Gilbane CMS conference 2011.

The topic of our talk was how structure add value to your data. We start by talking about structured data in a general context. This then leads to the Semantic Web, and finally we talked about structured data in the context of CMS systems.

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The value of structured data

  1. 1. The value ofStructured DataGilbane Boston - 2011Ole GulbrandsenCTO Webnodesole@webnodes.com www.webnodes.com
  2. 2. Structured Data improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your dataOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  3. 3. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  4. 4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  5. 5. A «web of documents»...
  6. 6. A «web of documents»...
  7. 7. But there are challenges...
  8. 8. Searches are inaccurate
  9. 9. Tree based navigation is limiting
  10. 10. from a «web of documents»... ...to a «web of data»
  11. 11. • www.Hotell.no• www.AIBN.no
  12. 12. Challenges with a «web of data» 1. Most CMS systems are page oriented and cannot be used 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
  13. 13. How do we overcome this?... a common standard for structured data on the web
  14. 14. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  15. 15. «The Semantic Web»The Semantic Web is a "web of data"that enables machines to understandthe semantics, or the meaning,of information on the Web.Source: Wikipedia
  16. 16. Semantic technologies are Internet technologieskey to the future web… SOURCE: Radar Networks & Nova Spivack
  17. 17. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
  18. 18. Semantic tags give content meaning Reseller Producer Author
  19. 19. Without semantic tags [H1] [Blue] text text [Red] text [Image]240x130px [Black] text [Bold] text
  20. 20. With semantic tagsProduct Phone Name Color PriceProduct Image Currency Stock Status
  21. 21. Without semantic tags The search result is inaccurate
  22. 22. With semantic tags
  23. 23. Events People Reviews
  24. 24. www.schema.org
  25. 25. • demo.webnodes.com recipies
  26. 26. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
  27. 27. Wikipedia -> DBpedia
  28. 28. • demo.webnodes.com mashup• webnodes.bobsdb.com mashup
  29. 29. And many others..
  30. 30. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured data in CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  31. 31. The benefits from the Semantic Web has so far been reserved large companies! Why?
  32. 32. Webnodes has created a Semantic CMS,enabling smaller enterprises to benefit from the Semantic Web as well…
  33. 33. The challenges with CMS systems EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  34. 34. Our solutionSemantic Semantic Tags Desktop Browsersdatabase HTML PAGES Semantic Searches schema.org Mobiles & Tablets DataSQL Database EndpointsORM SystemsTripletstore OData Other applications SPARQL RDF
  35. 35. The difference with Webnodes EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  36. 36. • www.reddbarna.no Odata
  37. 37. To summarize...
  38. 38. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
  39. 39. Benefits with Webnodes CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit our booth!Ole Gulbrandsen – ole@webnodes.com www.webnodes.com

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