Social Media Application Case Study in India


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Social Media Case Study in India for Intex technologies who runs social media contest and generate more than 56,00,00 impressions of its speakers on the Facebook wall with around 5,320 interactions through facebook user likes and user comments. Intex also deliver more than 86,000 impression of commercial for the speakers on contest application.

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Social Media Application Case Study in India

  1. 1. Intex Beat Battle<br />India’s First Multiple Platform Synchronized Social Contest!!<br />Period – 20 July – 17 Aug 2010<br />
  2. 2. The Brief<br />To demonstrate the power of Intex Elegance 5.1 Channel Speakers<br /> &<br />Spread the word virally across the Social network and create a permanent platform for consumer engagement for the brands’ extensive product line<br />
  3. 3. Our Solution – A Virtual Music Mixer!<br />An engaging and interactive flash based gaming application that virtually demonstrate the power of Intex Elegance 5.1 Speakers<br />User need to mix these notes to create music loud enough to make items in the room fall and earn points<br />A fully functional music dashboard that can be controlled through keyboard<br />
  4. 4. Our Solution - India’s First Multiple Platform Synchronized Social Contest!!<br /><br /><br /><br />In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single source backend!!<br />* Click on the link to go to the app<br />
  5. 5. Branding, reach and engagement – Leading on all front<br />The Results<br />
  6. 6. Great Visibility and branding<br />5 Sec Preload while the game loads<br />Multiple branding within the game<br />10 Sec Post roll while the score loads<br />Application Welcome Page<br />Branded Feeds<br />
  7. 7. Results - Huge Engagement and Reach<br />18,244 Fans and ~ 300 Fans added each day!<br />Total Views – 30,000<br />Branded Reach – 1.6 Mn +<br />Highly Interactive<br />Wall Interaction – 29866<br />Average Interaction per post – 36<br />Post Quality 11.5<br />Average – 4690 Monthly Users<br />Each feed getting an average of 15000-28000 engagement through Wall feeds etc<br />Period – 20 July – 25 Aug 2010<br />
  8. 8. No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!!<br />Google Adv<br />Friends Suggestions<br />Friends Referrals<br />Social Adv<br />Share on Facebook, Orkut<br />Orkut Promotion<br />Viral Feeds<br />Display Adv<br />Mail Referrals<br />Period – 20 July – 17 Aug 2010<br />
  9. 9. Summary<br />The Campaign performed on all evaluation metric<br />Reach – 1.5 Mn branded reach through feeds and referrals<br />Engagement – Almost 1100 active fans everyday!<br />Branding – Multiple branding opportunity<br />The Campaign is just reached half way and 2 more rounds of the contest are still due<br />Almost 30% of all application users came through referals!!<br />And No.1 Technology brand on Facebook*<br />*<br />
  10. 10. So Gear Up for BEAT BATTLE!!<br />