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13 Use Case: Report and Webinar Sharing, Promotion, and Amplification 1. Go-to-market (GTM) checklist is followed internally for report and webinar publication 2. Altimeter publishes its research artifacts on its company SlideShare network, as well as individual analyst SlideShare accounts 3. Presentations are cross-linked from and embedded within Altimeter website and blog 4. Amplification is done via analyst blogs, Altimeter Twitter, and individual analyst Twitter accounts© 2012 Altimeter Group

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