Thorsten Eining, "State of the Domain Name Industry"

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Thorsten Eining, "State of the Domain Name Industry"

  1. 1. State of the DomainName Industry<br />Thorsten Einig<br />Managing Director Europe<br />Tucows/OpenSRS<br />
  2. 2. About OpenSRS<br /><ul><li>Largest domain wholesale provider
  3. 3. 12,000+ resellers worldwide
  4. 4. Industry leading in various product lines:
  5. 5. Domains: gTLDs and a wide range of ccTLDs
  6. 6. Trust: SSL from top 5 vendors, Sitelock, Truste
  7. 7. Publishing: GoMOBI
  8. 8. Email
  9. 9. Offices in Canada, USA, UK, Germany, Netherlands</li></li></ul><li>Developments in the Domain Industry<br />It’s still growing! <br />It’s on the brink of a massive address explosion<br />It’s gone mobile<br />
  10. 10. State of the industry:<br />1. It’s still growing<br />
  11. 11. The end of domain names….<br />“Haines argued … companies' interactions with their customers could take place so often on Facebook that company Web sites would fall by the wayside.”<br />-CNET<br />Stephen Haines, Commercial Director, Facebook UK<br />
  12. 12. … is nowhere near!<br />The Overall Market: More than 215 million<br />
  13. 13. But in fact: growing and growing<br />
  14. 14. ccTLDs: Almost Half the Space<br />
  15. 15. The Stars!<br />
  16. 16. Strong Growth in Eastern Europe (example .EU)<br />euRID Quarterly Progress Report Q1 2011<br />
  17. 17. State of the industry:<br />2. It’s on the brink of a massive address explosion<br />
  18. 18. New Top Level Domains<br /><ul><li>“Right of the dot” will finally matter
  19. 19. Broken into three categories:
  20. 20. .BRAND TLDs: .OPENSRS, .GOOGLE, .FACEBOOK
  21. 21. GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST
  22. 22. COMMUNITY / SPECIAL INTEREST TLDs: .TORONTO, .PARIS, .ECO</li></li></ul><li>Expectations and Timelines<br /><ul><li>January – April 2012: Applications accepted
  23. 23. April 2012: Cards turned over
  24. 24. November 2012: Applications approved
  25. 25. Application fee: $185k (if successful)
  26. 26. Partially refundable
  27. 27. Legal fees, marketing fees, etc. (potentially contentions, auctions, clarifications)
  28. 28. Approx. 400 – 1,500 applications expected</li></li></ul><li>What are the Opportunities?<br /><ul><li>A new game with a new deck will start
  29. 29. Widen your targets:
  30. 30. new customers by selling new extensions
  31. 31. new markets with hundreds of new extensions (geographical or verticals)
  32. 32. Secure your brand and community!
  33. 33. With your own TLD?
  34. 34. Follow developments and make your choices</li></li></ul><li>State of the industry:<br />3. It’s gone mobile<br />
  35. 35. Mobile is Mainstream<br /><ul><li>Google: 15% of web traffic is now mobile
  36. 36. 30% (!!!) of all restaurant queries are mobile
  37. 37. Not having a mobile presence is like closing your site for one day per week
  38. 38. More hosting companies now offering mobile products and tools</li></li></ul><li>Tucows’ Experience<br /><ul><li>Offering GoMOBI since beginning of 2011
  39. 39. Hosting customers want separate sites aimed at mobile users – not their existing site crammed into a mobile device
  40. 40. Are willing to pay several dollars a month
  41. 41. Free trials convert like crazy
  42. 42. Often attach another domain to it</li></li></ul><li>Key Points<br /><ul><li>The domain market is still growing
  43. 43. ccTLD sales are booming (and profitable)
  44. 44. New TLDs will change the perception of domains
  45. 45. Mobile products and services are gaining traction quickly and add further to the growth of the domain market </li></li></ul><li>Thank You!<br />Thorsten Einig<br />Managing Director Europe<br />teinig@tucows.com<br />Visit me at the OpenSRSbooth!<br />

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