HOW TO
TELL A
COMPELLING
STORY?
7 TIPS

TO IMPROVE YOUR
PRESENTATIONS

by
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
TODAY’S MANAGERS HAVE BECOME
TEACHERS, SPEAKERS AND… STORYTELLERS

PRESENTATI...
DESPITE A
PRESENTATIONSSTEP INCREASE IN USAGE BY THE
ARE USED IN MULTIPLE CONTEXTS:
PRESENTERS, DISSATISFACTION IS HIGH ON...
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:

HOW TO SEDUCE
YOUR AUDIENCE?
PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS:
TORYLINE
MOTIONS
ATA
NITY
ONCISION
DUCATION
URPRISE
STORYLINE

1
CURRENT
EQUILIBRIUM

Where we are
Global situation
Webhelp Office @ 2014 Tous droits réservés

6
STORYLINE

2
WHY SHOULD WE
CHANGE ?

Issue
Major trend
Webhelp Office @ 2014 Tous droits réservés

7
STORYLINE

3
WHAT SHOULD WE
CHANGE ?

Root cause of
the issue
Trend catalysts
Webhelp Office @ 2014 Tous droits réservés

...
STORYLINE

4
HOW TO
CHANGE ?

Process steps to
tackle the issue
Challenges
Webhelp Office @ 2014 Tous droits réservés

9
STORYLINE

5
NEW
EQUILIBRIUM

Where we will be
Global benefits
Webhelp Office @ 2014 Tous droits réservés

10
EMOTIONS

1
CURRENT
EQUILIBRIUM

Surprise

CATCH THE AUDIENCE’S
ATTENTION WITH EVOCATIVE
PICTURES AND DATA
Webhelp Office ...
EMOTIONS

2
WHY SHOULD
WE CHANGE ?

Tension

RAISE INTEREST IN THE AUDIENCE
ABOUT THE MAGNITUDE OF THE
TREND OR OF THE ISS...
EMOTIONS

3
WHAT SHOULD
WE CHANGE ?

Fear

MAKE THE ROOT-CAUSE OF THE
ISSUE OBVIOUS AND PROVIDE THE
AUDIENCE WITH CONCRETE...
EMOTIONS

4
HOW TO
CHANGE ?

Excitement

TRANSPORT THE AUDIENCE THROUGH
THE CHANGE JOURNEY, SET FORTH THE
BENEFITS BROUGHT...
EMOTIONS

5
NEW
EQUILIBRIUM

Desire

DEPICT THE AUDIENCE’S WINNING
SITUATION AFTER THE CHANGE
TOOK PLACE
Webhelp Office @ ...
DATA
A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD
PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL.
Jonah Sachs,
Win...
UNITY
MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL

EMOTIONAL

GENERALIST

SPECIALIST

RATIONAL

Webhelp Office @ 2014 Tous d...
CONCISION
SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH

Webhelp Office @ 2014 Tous droits réservés

18
EDUCATION
YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”,
IT CARES ABOUT THE “WHY ?”

“The magnitude and
scope of the trend ...
SURPRISE
MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK
INTRODUCE IT
IN A MEMORABLE WAY

ILLUSTRATE IT
IN A MEMOR...
A SLIDESHOW DESIGNED BY:
www.webhelp-office.fr

CREDITS :
www.shutterstock.com
LIKE AND
SHARE !
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How to tell a compelling story

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7 TIPS TO IMPROVE YOUR PRESENTATIONS

Published in: Design

How to tell a compelling story

  1. 1. HOW TO TELL A COMPELLING STORY? 7 TIPS TO IMPROVE YOUR PRESENTATIONS by
  2. 2. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: TODAY’S MANAGERS HAVE BECOME TEACHERS, SPEAKERS AND… STORYTELLERS PRESENTATIONS USAGES AMONG EMPLOYEES 72% 70% 43% 39% 32% 30% Education and teaching Talks and meetings Company presentations Conferences and trade fairs Private occasions (for example, ceremonies) Product presentations *Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo Webhelp Office @ 2014 Tous droits réservés 2
  3. 3. DESPITE A PRESENTATIONSSTEP INCREASE IN USAGE BY THE ARE USED IN MULTIPLE CONTEXTS: PRESENTERS, DISSATISFACTION IS HIGH ON THE AUDIENCE’S SIDE % AUDIENCE DISSATISFIED CAUSE OF DISSATISFACTION 55% The performance of the presenter disappointed me the most 88% Something is missing in the presentations I have seen and listened % 45 Technical aspects disappointed me the most : • Presentation structure • Presentation contents • Presentation Design *Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo Webhelp Office @ 2014 Tous droits réservés 3
  4. 4. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: HOW TO SEDUCE YOUR AUDIENCE?
  5. 5. PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: TORYLINE MOTIONS ATA NITY ONCISION DUCATION URPRISE
  6. 6. STORYLINE 1 CURRENT EQUILIBRIUM Where we are Global situation Webhelp Office @ 2014 Tous droits réservés 6
  7. 7. STORYLINE 2 WHY SHOULD WE CHANGE ? Issue Major trend Webhelp Office @ 2014 Tous droits réservés 7
  8. 8. STORYLINE 3 WHAT SHOULD WE CHANGE ? Root cause of the issue Trend catalysts Webhelp Office @ 2014 Tous droits réservés 8
  9. 9. STORYLINE 4 HOW TO CHANGE ? Process steps to tackle the issue Challenges Webhelp Office @ 2014 Tous droits réservés 9
  10. 10. STORYLINE 5 NEW EQUILIBRIUM Where we will be Global benefits Webhelp Office @ 2014 Tous droits réservés 10
  11. 11. EMOTIONS 1 CURRENT EQUILIBRIUM Surprise CATCH THE AUDIENCE’S ATTENTION WITH EVOCATIVE PICTURES AND DATA Webhelp Office @ 2014 Tous droits réservés 11
  12. 12. EMOTIONS 2 WHY SHOULD WE CHANGE ? Tension RAISE INTEREST IN THE AUDIENCE ABOUT THE MAGNITUDE OF THE TREND OR OF THE ISSUE Webhelp Office @ 2014 Tous droits réservés 12
  13. 13. EMOTIONS 3 WHAT SHOULD WE CHANGE ? Fear MAKE THE ROOT-CAUSE OF THE ISSUE OBVIOUS AND PROVIDE THE AUDIENCE WITH CONCRETE PROOFS Webhelp Office @ 2014 Tous droits réservés 13
  14. 14. EMOTIONS 4 HOW TO CHANGE ? Excitement TRANSPORT THE AUDIENCE THROUGH THE CHANGE JOURNEY, SET FORTH THE BENEFITS BROUGHT AT EACH STEP Webhelp Office @ 2014 Tous droits réservés 14
  15. 15. EMOTIONS 5 NEW EQUILIBRIUM Desire DEPICT THE AUDIENCE’S WINNING SITUATION AFTER THE CHANGE TOOK PLACE Webhelp Office @ 2014 Tous droits réservés 15
  16. 16. DATA A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL. Jonah Sachs, Winning the Story Wars 120 MILLION people are using PowerPoint to create business and educational presentations worldwide… …The cumulative population of FRANCE and THE UK Webhelp Office @ 2014 Tous droits réservés 16
  17. 17. UNITY MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL EMOTIONAL GENERALIST SPECIALIST RATIONAL Webhelp Office @ 2014 Tous droits réservés 17
  18. 18. CONCISION SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH Webhelp Office @ 2014 Tous droits réservés 18
  19. 19. EDUCATION YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”, IT CARES ABOUT THE “WHY ?” “The magnitude and scope of the trend is big, change is extremely important.” WHY DOES IT MATTER? WHY DOES IT MATTER TO US ? WHY DOES IT MATTER NOW ? “Our lead customers already adopted the trend and shifted their purchase behaviour.” “The trend is expected to be sustainable and inexorable, change is urgent.” Webhelp Office @ 2014 Tous droits réservés 19
  20. 20. SURPRISE MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK INTRODUCE IT IN A MEMORABLE WAY ILLUSTRATE IT IN A MEMORABLE WAY I have something to tell you… Did you know?... Something incredible is happening… You won’t believe it but… Did you hear the news?... Webhelp Office @ 2014 Tous droits réservés 20
  21. 21. A SLIDESHOW DESIGNED BY: www.webhelp-office.fr CREDITS : www.shutterstock.com
  22. 22. LIKE AND SHARE !

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