An in-depth analysis of the Old Spice campaigns suggest that the brand is still riding on 'The Man Your Man Could Smell Like,' the most popular commercial (by Old Spice) on social media. But, this isn't because of the celebrity status- Isaiah Mustafa alone but the brand recall in itself, as more people spoke about the brand than Isaiah!
Of the three recently launched commercials by Old Spice, the top three include 'The Australia- New Zealand launch' again by Isaiah Mustafa; Mantastic man by Milind Soman and Lizards featuring Wes Welker.
The most popular celebrities associated with the Old Spice campaigns include Wes Welker-Snow Globe, Lizards and Absent; Terry Crews- Muscle Music and Milind Soman- Mantastic Man.
Take a look at the social media analysis derived using the social media monitoring and intelligence tool by Webfluenz http://www.webfluenz.com/