Social media in Education sector

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This presentation describes how education sector can benefit from social media. It also highlights a few facebook case studies used by international and Indian educational institutions.

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Social media in Education sector

  1. 1. SOCIAL MEDIA FOR EDUCATION SECTORThis presentation summarizes the current status of social media being used by this sector how the education sector can substantially increase their reach by the use of social media.
  2. 2. PRESENTATION SUMMARYWWW.WEBCOBBLERS.COM
  3. 3. What is Social Media “Social Media is a group of all platforms where individuals CONNECT, INTERACT and SHARE with friends, family or other people with similar interests”WWW.WEBCOBBLERS.COM
  4. 4. How Education Sector can Benefit • Earns Masters/Doctorate • Graduate school • Age of most students – 25-32• Right out of high school• Age – 18 to 22years • Undergraduate college • Earns bachelors • Community degree / college associate’s • Vocational degree college • Age – 22-25WWW.WEBCOBBLERS.COM
  5. 5. How Education Sector can Benefit NOT SURE NOT SURE • Earns ABOUT THE ABOUT JOB/FURTHE Masters/Doctorate THE R STUDIES CAREER • Graduate school • Age of most students – 25-32• Right out of high school• Age – 18 to 22years • Undergraduate college • Earns bachelors • Community degree / college associate’s • Vocational degree college • Age – 22-25WWW.WEBCOBBLERS.COM
  6. 6. How Education Sector can Benefit • Spends most time • Spends most time • Spends most time on reading reading and giving BLOGS, writing suggestions on FORUMS, BLOGS, discussi BLOGS, SEARCHING ON ng on FORUMS FORUMS and GOOGLE and and interactions interactions on interactions on on the following the following the following social media social media SOCIAL MEDIA PLATFORMS* PLATFORMS* PLATFORMS * * Indicative list
  7. 7. How Education Sector can BenefitIF EDUCATION SECTOR TAPS THESE INTERACTIONS AND CONVERSATIONS, THEY CAN CONSIDERABLY INCREASE THEIR REACH • Spends most time • Spends most time • Spends most time on reading reading and giving BLOGS, writing suggestions on FORUMS, BLOGS, discussi BLOGS, SEARCHING ON ng on FORUMS FORUMS and GOOGLE and and interactions interactions on interactions on on the following the following the following social media social media SOCIAL MEDIA PLATFORMS* PLATFORMS* PLATFORMS * * Indicative list
  8. 8. How Education Sector can Benefit • Graduate school• Undergraduate• college• Community college How will it benefit? • Age of most students – 25-32• Vocational college
  9. 9. A few CASE STUDIES(International) Name: University of Oxford Link : https://www.facebook.com/the.un iversity.of.oxford?fref=ts Number of likes: >848k Posts: 1. University news 2. Informative articles 3. Visual content
  10. 10. A few CASE STUDIES(International) Name: Cambridge ESOL Link: https://www.facebook.com/Cambr idgeEnglish?fref=ts Number of likes: >694k Posts: 1. Questions 2. How-to-do 3. Informative articles
  11. 11. A few CASE STUDIES(Indian) Name: Amity University Link: https://www.facebook.com/amity uni?fref=ts Number of likes: >610k Posts: 1. University News 2. University student winners
  12. 12. A few CASE STUDIES(Indian) Name: Jamboree India Link: https://www.facebook.comJambor eeIndia Number of likes: >100k Posts: 1. 1. Questions 2. Exam news 3. Inspirational quotes
  13. 13. A KILLER SOCIAL MEDIA presence INVOLVE Involve students in institution’s news’, updates’ IFOUR I’s CONCEPT(for EDUCATION INTEREST INFORMATIVE Post articles, videos, images which holds interest of students Post informative content like questions, how-to-do, articles that brings valueSECTOR) Innovate around the concept to bring curiosity amongst students in a INNOVATIVE particular subject or institution as a whole
  14. 14. About WEBCOBBLERSA full service digital marketing agency, focused towards helping business houses harness the power of online and mobileplatforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertisingchannels.WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy.We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketingprinciples. Our strategic pedigree comes with over 12 years marketing and consulting experience. .NOIDA: MUMBAI:Level 5, SB Tower, Sec 16 A, Noida, UP, 201301 Raheja Centre Point, 2nd Floor, 294 CST Road,India Santacruz (e), Mumbai – 400098, IndiaTel No: +91- 120-4804988 Tel No: +91-22 – 4243 8693
Fax: +91-22 – 4243 8711Fax: +91-120-4804949
  15. 15. INFO@WEBCOBBLERS.COM FACEBOOK.COM/WEBCOBBLERS TWITTER.COM/WEBCOBBLERS CONNECT WITH US /COMPANY/WEBCOBBLERSWWW.WEBCOBBLERS.COM YOUTUBE.COM/WEBCOBBLERS
  16. 16. Thank you!

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