The chain reaction within social media, or how it all comes together! <br />Peter Isaksson<br />Web analyzer at Alenio<br ...
A description of a social network<br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />
Something happens! It´s a sale on...<br />A store puts up a Sale!<br />I stumble upon the sale and buys all I can find! Bu...
Something is going to happen! Let´s put up a sale...<br />A store has a fanpage on Facebook!<br />They invite all their me...
Two kinds of measurement!<br />The customer behaviour spreading the word!<br />Variables: buzz, activity on Twitter and bl...
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The chain reaction within social media

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The chain reaction within social media, or how it all comes together!
An example on how it could work and waht to measure.

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The chain reaction within social media

  1. 1. The chain reaction within social media, or how it all comes together! <br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />
  2. 2. A description of a social network<br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />
  3. 3. Something happens! It´s a sale on...<br />A store puts up a Sale!<br />I stumble upon the sale and buys all I can find! But...<br />...I also use a service like Postabon to tell my friends...<br />...and my Postabon account is connected to my Twitter profile...<br />...and my stream of Twitterfeeds is connected to my Facebook account!<br />Within a second my entire network knows about the sale (and comes rushing to the store).<br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />
  4. 4. Something is going to happen! Let´s put up a sale...<br />A store has a fanpage on Facebook!<br />They invite all their members on Facebook to a preview sale...<br />...and tell their followers on Twitter about it...<br />...which make people rush to the store...<br />...and then tells others about the sale using a service like Postabon!<br />Within a second the entire network knows about the sale and tells others about it.<br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />
  5. 5. Two kinds of measurement!<br />The customer behaviour spreading the word!<br />Variables: buzz, activity on Twitter and blogs, visitors to fanpage, mentions on Facebook<br />The business campaign measurement objective!<br />Variables: Clicks on links, downloaded coupons, retweets, mentions on Twitter and FB, (actual sale in store)<br />Peter Isaksson<br />Web analyzer at Alenio<br />Twitter: @Webbanalys<br />

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