Engage 2013 - Leveraging Ad Hoc Analysis

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Engage 2013 - Leveraging Ad Hoc Analysis

  1. 1. Leveraging Ad hoc Analysis Neil Fasteen and Mike Swope Program Management, Webtrends
  2. 2. Agenda•  What is Ad hoc Analysis•  How does it work?•  How can it help me?•  Top 5 Take-aways and The Future…
  3. 3. “The usability is good – choices and consequences are clear. I like it. In fact, Ilike it a LOT. As you can probably guess.”“Guys, this is just awesome stuff. This has so many uses and makes setting upcustom tracking about 100 times easier.”“I am sure software users just lost yet another reason to stay on OnPremises!” Leveraging Ad Hoc Analysis INTRODUCING AD HOC ANALYSIS
  4. 4. What is Ad hoc Analysis•  Brings the ability to re-analyze from Webtrends OnPremises to Webtrends OnDemand•  E-mail notification of job completion•  Based on daily backups•  Daily runs are free•  Monthly runs require credits•  Easy to use
  5. 5. What is AHA?•  Control of your Analysis Jobs
  6. 6. Configuring a job•  Selectable Start Dates
  7. 7. AHA Credits•  Credits required for longer jobs
  8. 8. How Does It Work? •  AHA requests run concurrently with the normal analysis. •  On complete, results are published and normal analysis continues. Normal Analysis Ad Hoc Analysis Log Analysis Log Ad Hoc data Engines data Enginesruns 2+ times daily runs ASAP until “caught up” Report Report Data “publish” and resume Data
  9. 9. Leveraging Ad hoc AnalysisEXAMPLES FROM THEWORKPLACE
  10. 10. Dynamic Content Delivery•  Rapidly changing content (e.g Mass Media)•  High potential for novel report needs day- to-day•  Short time to deliver analysis results before losing relevancy
  11. 11. Dealing with Mistakes•  Increasing complexity of websites driving increasing complexity of tagging•  Third party content•  Ability to keep or delete old data sets
  12. 12. A Day in the Life of an Analyst
  13. 13. A Day in the Life of an Analyst
  14. 14. Ad hoc Analysis Take-Aways•  Trigger analysis runs on demand•  Quickly run a full analyses on changing variables for a report period•  Easy testing and iterating on new report configurations•  Ability to add history to a new profile•  Easy recovery from tagging mistakes
  15. 15. Thank YouNeil Fasteen, Program Manager – Partner Solutions Mike Swope, Director of Program Management Neil.Fasteen@webtrends.com Mike.Swope@webtrends.com blogs.webtrends.com

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