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5 Ways to Boost Sales with Social Media by Michelle Hummel

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Learn how to grow your business with Social Media Marketing, SEO and Content Marketing

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5 Ways to Boost Sales with Social Media by Michelle Hummel

  1. 1. 5 Ways to Boost Sales with Social Media Presented by: Michelle Hummel
  2. 2. 7 Top Social Media Myths for Financial Advisors Debunked Thanks for joining me today! Michelle Hummel CEO of Web Strategy Plus offering Web Design, Social Media, Mobile Apps, SEO, Content, PPC + More! Founder of Web Media University & Cincinnati Social Media Enthusiasts
  3. 3. 7 Top Social Media Myths for Financial Advisors Debunked STEP #1 CREATE THE BEST FIRST IMPRESSION ONLINE
  4. 4. Google Thinks Differently Now 7 Top Social Media Myths for Financial Advisors Debunked • Social signals now aid in the ranking of web pages “social proof” • More likes count as a “vote” for web page quality What’s Important Today • Quality Content • Social Engagement • Customer Reviews • Blogs that Answer FAQ’s • Social Proof
  5. 5. 7 Top Social Media Myths for Financial Advisors Debunked Questions to Ask Yourself • Do you have a social media hub? • Do you drive traffic back to your website with original blog content? • Content is critical even more now with Google Plus • Do you share informative articles with them? • Do you give them a reason to stay, tell others and come back frequently? Social media has great potential to create a sense of community around your personal brand.
  6. 6. 7 Top Social Media Myths for Financial Advisors Debunked Is your Website “Social Media Friendly”? • Fresh Content, you must be writing and posting new blogs for SEO • Social Content, you must be providing interesting content others will enjoy and share • Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable?
  7. 7. 7 Top Social Media Myths for Financial Advisors Debunked What is Your “Call to Action”? You have 3 seconds to grab your prospects attention! •Free Webinar •Free White Paper •Free Download •Free Trial •Free Consultation What is your strongest offer to collect their email address?
  8. 8. 7 Top Social Media Myths for Financial Advisors Debunked Mobile Friendly Website is Critical  Mobile Devices have become bigger than PC sales  86% of adults own a Mobile phone  53% use it to access the Internet  57% of users will not recommend a business with a poorly designed mobile site Mobile Internet is becoming the Internet
  9. 9. 7 Top Social Media Myths for Financial Advisors Debunked Mobile – A Love Story Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls
  10. 10. Put Your Best Face Forward 7 Top Social Media Myths for Financial Advisors Debunked • Make the first impression they get about you when searching the best • Fresh blog content will help you rank higher in search engines for the content you want to be seen as an expert for People like to connect with “people” not logos – be a person who is transparent, likeable and human
  11. 11. • What is your most emotionally engaging story? • When did you go above and beyond for a client? • What is your best testimonial? • Do you have a story to share on how you came to be successful? Trials and tribulations? • People like to connect with real stories they can relate to. People remember stories. 7 Top Social Media Myths for Financial Advisors Debunked What is your Unique Brand Story?
  12. 12. What makes you different? •What keywords would you like to define your personal brand? •Define the unique skills you bring to the table •What makes your approach different? Be sure to use these keywords frequently in your Content Strategy 7 Top Social Media Myths for Financial Advisors Debunked
  13. 13. Install Google Analytics 7 Top Social Media Myths for Financial Advisors Debunked • What social media networks are driving traffic to your website • Unique Daily Visitors • Length on tome on site • Clicks from where • Entry pages • Exit pages How do you measure your website traffic?
  14. 14. 7 Top Social Media Myths for Financial Advisors Debunked STEP #2 DEFINE YOUR SOCIAL MEDIA MARKETING STRATEGY
  15. 15. 7 Top Social Media Myths for Financial Advisors Debunked Decide what social networks to engage with  Facebook – B2C  LinkedIn – B2B  Pinterest – B2B & B2C  Twitter – B2B & B2C  YouTube – B2B & B2C  Google Plus – B2B & B2C  Instagram – B2B & B2C  Niche Communities – Google Forums
  16. 16. Define Your Target Audience 7 Top Social Media Myths for Financial Advisors Debunked  Age Groups  Gender  Geographic area  Problems you solve - “Don’t talk about what you do, talk about what you can do for your customers.”  Answer FAQ’s from your customers
  17. 17. Define Your Content Marketing Goals 7 Top Social Media Myths for Financial Advisors Debunked  Improve search engine rankings  Demonstrate thought leadership  Increase brand awareness  Increase email subscribers  Reduce your sites bounce rate  Increase website traffic  Increase positive reviews  More likes, fans and followers  Increase event registration  Increase blog subscribers
  18. 18. 7 Top Social Media Myths for Financial Advisors Debunked Create a Social Media Posting Strategy  SEO Blogs – 4-8 blogs per month  SEO Press Releases – 2-4 per month  Facebook – 1 post per day  Twitter – 3-5 Tweets per day  Google Plus - 1 post per day  Pinterest – 2–4 pins per day  Instagram – 1 post per day  LinkedIn Personal Profile – 1 post per day  LinkedIn Groups – 1 post per week  LinkedIn Company Page – 1 post per day  YouTube – 1-2 videos per month
  19. 19. 7 Top Social Media Myths for Financial Advisors Debunked Create an Editorial Social Media Content Calendar  Develop a blog content writing schedule  Create Daily, Monthly or Weekly Posting Themes  Plan Ahead to Promote Events  Decide what days and at what time you will post  Plug into excel to track easily  Don’t forget to include Holidays and post about current events
  20. 20. 7 Top Social Media Myths for Financial Advisors Debunked Create a Fun Weekly Posting Theme • Funny “Mondays” • Trivia “Tuesdays” • Local Must Attend Events “Wednesday” • Deal of the Day “Thursday” • Stop the Press “Friday” • Shout out to another Business “Saturday” • Guess this image “Sunday”
  21. 21. 7 Top Social Media Myths for Financial Advisors Debunked Do you have time to consistently post every day and write a weekly blog or would you rather focus on your business and have proven professionals helping with your digital strategy? •SEO Blogs - 2-4 blogs per month •SEO Press Releases – 1 per month •Facebook – 1 post per day •Twitter – 3-5 Tweets per day •Google Plus - 1 post per day •LinkedIn Personal Profile – 1 post per day •LinkedIn Groups – 1 post per week •LinkedIn Company Page – 1 post per day Manage Your Social Media OR Outsource Your Social Media
  22. 22. 7 Top Social Media Myths for Financial Advisors Debunked STEP #3 CONNECT & BUILD YOUR SOCIAL MEDIA COMMUNITY
  23. 23. 7 Top Social Media Myths for Financial Advisors Debunked Build Social Media Communities • Ideas for creating social media communities: • LinkedIn Groups • Facebook Groups • Google Plus Community • No one ever knew the people behind the brand – with social media – now we do “The best way to predict the future is to create it” Abraham Lincoln
  24. 24. 7 Top Social Media Myths for Financial Advisors Debunked Community Needs a Leader • A great community needs a strong leader • Clearly define the purpose of your community • Monitor and engage in conversations • A good community will attract customers, influence and opportunities
  25. 25. 7 Top Social Media Myths for Financial Advisors Debunked Build Branded Content Hubs • American Express - Open Forum • GE – GEReports.com • P&G – PGEveryday.com • P&G – Beinggirl.com • Dell’s Techpageone.com • Salesforce Blog • Sony Playstation - GreatnessAwaits.com - #ps4share • Analog Devices – Engineer Zone • Example: SocialMediaEnthuasiasts.com
  26. 26. • Over 62% of business owners report having gained new clients from LinkedIn • After a phone call or meeting with a new client or prospect find them on LinkedIn and connect – let them know you are going to send a request; Collect business cards at networking events and connect on LinkedIn right away 7 Top Social Media Myths for Financial Advisors Debunked Connect with Prospects and Clients, Especially on LinkedIn
  27. 27. 7 Top Social Media Myths for Financial Advisors Debunked STEP #4 CREATE YOUR SOCIAL MEDIA CONTENT STRATEGY
  28. 28. What is Content Marketing? 7 Top Social Media Myths for Financial Advisors Debunked • Create content that follows the A.I.D.A marketing strategy • A – Attract • I – Interest • D – Desire • A – Availability
  29. 29. 7 Top Social Media Myths for Financial Advisors Debunked Find Great Content to Share • Plenty of content out there! • Search for local news and events you can help promote • Build relationships with local businesses by sharing their content • Curate the best content and be the “go to” place for great content
  30. 30. 7 Top Social Media Myths for Financial Advisors Debunked Hashtag Content Strategies • Facebook, Google Plus and Twitter all use hashtags • Keyword search for conversations on Twitter about your business you can engage in • Add those hashtags into your content posting strategy • Use hashtags at your events to get everyone connected and engaged in conversations
  31. 31. 7 Top Social Media Myths for Financial Advisors Debunked Share Relevant Videos • eMarketer shows people are 33% more likely to consume multimedia content than textual content • Interview with the Owner • Video tour • Video testimonials • Funny videos • Local Events • Find great videos to embed into your blog and create playlists • Be the great “go to” resource for great content they will want to share!
  32. 32. 7 Top Social Media Myths for Financial Advisors Debunked Invest in a Social Media Management Dashboard  Schedule your content to post to Facebook, Twitter, LinkedIn, Google Plus, Pinterest  Create Twitter Welcome message  Setup Twitter Auto Tweets, Retweets,  Create an Email Autoresponder program  Create SMS text marketing program  Monitor your brand across the web  Reply to all your social media networks from one dashboard Go to SendSocialMedia.com for a free demo
  33. 33. 7 Top Social Media Myths for Financial Advisors Debunked Get Content Suggestions from Send Social Media
  34. 34. Measure Your Content Strategy 7 Top Social Media Myths for Financial Advisors Debunked • Email Open Rate Av. - 20% • Email Click Rate - 3.00% • Email Unsubscribe Rate - .20% • Facebook Page Posts Av. Viralty Rate - 1.92% • Pay Per Click Average CTR - 2% • Facebook Ads CTR - .05 - .01% • Website Av. Bounce Rate - 45% • Google Analytics Monitor - Page Views, Unique Visitors, Time on Site, % Returning, Pages/Visit
  35. 35. 7 Top Social Media Myths for Financial Advisors Debunked STEP #5 ENGAGE WITH YOUR SOCIAL MEDIA COMMUNITY
  36. 36. 7 Top Social Media Myths for Financial Advisors Debunked Social Engagement  You want people to share things  You want people be brand advocates  You want people to visit frequently  You want people to refer friends  You want people to buy services “Engaged customers and prospects are far more likely to do some or all of the above.”
  37. 37. 7 Top Social Media Myths for Financial Advisors Debunked Promote Your Testimonials • Did you recently receive a positive testimonial from one of your clients? • Share it on your social networks • This will generate brand awareness and reinforce your brand's public image
  38. 38. 7 Top Social Media Myths for Financial Advisors Debunked Keep Them Informed • Keep your fans updated on what you're working on • Product Announcements, Local Events, offering a new services? They should be the first to know! • Ask for their feedback before your launch
  39. 39. 7 Top Social Media Myths for Financial Advisors Debunked Create an Email Marketing Strategy • Create your Mailing List • Bulk Import all your Contacts • Create Email Template • Create Email Newsletter Signup Form • Create Email Autoresponders
  40. 40. Cross Promote Social Media •Doing a TV interview? End the spot with a quick call-to-action encouraging people to connect and ask additional questions on your favorite social media channel •Promoting an event? Make sure to include your social media links at the bottom of your invitations/flyers •Live training event? Create a Twitter hashtag (#) that will be used for the event so you can connect with all the attendees and answer questions 7 Top Social Media Myths for Financial Advisors Debunked
  41. 41. 7 Top Social Media Myths for Financial Advisors Debunked Monitor, Listen, Communicate and Respond • Monitor conversations across the web about your brand • Respond quickly to all comments • Engage by asking questions, and posing topics for discussion • Monitor all your social media accounts • Customers want to know that they are helping to shape the products you provide – give them a unique voice through your social media profiles • Customers want to know that you’re thinking about them
  42. 42. Please Contact: Michelle Hummel Founder and CEO 513.399.6870 michelle@webstrategyplus.com webstrategyplus.com Thank you!

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