Off Page Optimization


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Fortune Innovations is experienced and creative web Design Company which offers web design and Web development service, Mobile application development and GDS Reservation system with SEO features.

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Off Page Optimization

  1. 1. OFF PAGE OPTIMIZATION By Rajeev Ranjan
  2. 2. OFF PAGE OPTIMIZATION……  Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in offpage direct-links.  Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases.  It helps to maximize website performance in search engine for target keywords
  3. 3. EFFECTIVE OFF PAGE OPTIMIZATION TECHNIQUE Directory submission  Social bookmarking  Article submission  Press release submission  Forum participation  Q&A submission  Blogging ,Blog creation, posting content, guest post  Search Engine submission  Social Media profile creation  Business listing  RSS submission 
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  5. 5. OFF PAGE TECHNIQUES…..  Directory submission: The most basic method of building back links to website is directory submission. If website is new, we should start with directory submission as these are some of the easiest ways to obtain back links to your site, and also increase traffic to your website. Link Building ( Link Bait ) = It is a procedure of a reciprocal linking with websites which already have good PR to share the link. 1. One way link building: Submitting site to directory in relevant category. 2. Reciprocal link building: It is also known as two way link building. It's like link exchange. 3. Three way link building: Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have.
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  7. 7. OFF PAGE TECHNIQUES…..  Search Engine submission: It is submitting site to different search engine like Google , Yahoo, Bing etc  Social Media profile creation: Creating business profile to different social media like facebook and keep posting about the regular trends .  Business listing: It is like submitting our business details to various business directories like yellow Pages, sulekha ,hot frog etc..  RSS submission's feed helps reader to read your content without any fancy layout and irritating ads and many users use different RSS feed directories to find the content that they like to read and these website also keep track of your every single post which also counts as backlinks.