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User Adoption Strategies for a Digital Asset Manager

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Get DAM users engaged and create an effective communication plan. Digital asset managers following best practices for user adoption will increase DAM success.

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User Adoption Strategies for a Digital Asset Manager

  1. 1. WebDAM Solutions http://www.webdamsolutions.com © 2005-2011 Virtual Moment, LLC. Company Confidential
  2. 2.  Metadata 101 http://www.damsuccess.com/discover/damprimer-webinars/  Controlled Vocabulary http://www.damsuccess.com/discover/damprimer-webinars/using-keywords/  Building the Framework http://www.damsuccess.com/discover/damprimer-webinars/organizing-your-assets/
  3. 3. Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar Digital Asset Management Blog http://www.webdamsolutions.com/digital-assetmanagement/  LinkedIn http://www.linkedin.com/company/webdamsolutions  Facebook http://facebook.com/webdam    
  4. 4.     The leader in digital asset management in the cloud Founded in 2005 Real world expertise Implemented across industries       Education Travel and tourism Entertainment Government Technology Manufacturing
  5. 5.       What user adoption means Importance of user adoption Barriers to user adoption Methods to achieve user adoption Building a communication plan Measuring user adoption
  6. 6.  Getting users to USE a system!
  7. 7.      Innovators Early adopters Early majority Late majority Laggards
  8. 8. Improved productivity Improved workflows Better use of human resources  Increased accuracy  Greater impact  ROI   
  9. 9. Difficult to use Resistance to change  Lack of training or support  
  10. 10.      Build the DAM team Plan and market the launch Offer ongoing training and education Make it convenient and easy Communicate with your users regularly
  11. 11.  Responsibilities      DAM best practices DAM implementation Communication Overall success of the DAM Members  Key stakeholders  Departmental representation  Select end users
  12. 12.       Launching and marketing Creating and distributing training materials Collecting and evaluating feedback Maintaining user adoption metrics Outlining and executing the communication plan Implementing changes
  13. 13. Type Pros Cons Parallel Time to make adjustments Gets dragged out, resource intensive Big Bang Immediate user adoption Requires a lot of time upfront planning Phased Can make revisions after each rollout Difficult with interconnected departments
  14. 14.  Training  3rd-party  Internal  Supplemental materials     Metadata best practices Keyword guidelines Usage guidelines Role-based guides
  15. 15.  Accountability      Sign-off Withhold login credentials Quizzes Incentives Convenience  Store documentation in your DAM!  Offer multiple trainings
  16. 16.      Brand the DAM Create a special DAM Newsletter Create DAM collateral Host a DAM kick-off party Launch a competition with incentives
  17. 17.     Create a forum for feedback Encourage suggestions from users Take action and implement improvements Publicize the results
  18. 18.     Initial announcement Rollout plan & training Post-training follow-up Ongoing communication
  19. 19.     Outline benefits of the new DAM Provide the reasoning behind the decision Introduce the DAM team Emphasize commitment to improvement
  20. 20.     Rollout plan and calendar Training format and schedules Supplemental materials and system documentation Important contact information
  21. 21.     Post-training survey Location of training resources Support contact information Solicit feedback
  22. 22.       System updates Refresher training offerings Changes in business processes DAM team changes Feedback Successful Digital Asset Managers Increase User Adoption: http://www.webdamsolutions.com/digital-assetmanagement/best-ways-promote-your-webdam/
  23. 23. Metric Metric Type Number of logins Usage Number of downloads Usage Number of uploads Usage Number of download requests Usage New registrants Usage Percentage of keyworded assets Data quality Metadata completeness Data quality Metadata correctness Data quality Traffic to the site Usage Number of searches Usage Database growth rate Usage Feature usage (i.e. lightboxes) Usage
  24. 24.  Recorded version: http://www.damsuccess.com/discover/da m-primer-webinars/user-adoption/  See a digital asset management demo: http://www.webdamsolutions.com/demo/

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