Eduardo Fernandez - Black Berry - WebCongress Bogotá 2013
ed fernandez @efernandez
Who am I
3 generations journey
Mobile computing platforms
Energy, utilities Infrastructure
Why Does Superman Wear His
Underwear Outside His Pants?
A) Express & Signify masculine strenght
B) Aesthetics, emphasize human figure definition
C) Printing techniques for comics last century
Any fool can know
The point is to understand
and, beyond understanding, predict
from events & data (knowing) forming patterns (understanding) to predictions
State of the art in Tech:
KPCB internet trends. Mary Meeker & Liang Wu.
Asymco. Horace Dediu
Why this is happening:
Everet Rogers. Diffussion of innovations
& why are we here?
Why is it important to people?
Richard Dawkins. Selfish gene
Internet engine for convenience
“The internet makes human desires more easily
attainable, it offers convenience”
“Convenience on the internet is basically achieved
by two things: speed & cognitive ease”
its name engraved
Internet: where are we?
Growth driven by emerging markets
*End 2013 estimated on YoY growth rate of 8%. Source: UN/ITU, internetworldstats.com 2012
Complexity of mobile phone market
mobile phone market share doesn’t tell the full story
Over the next two years, innovation in user
experiences comes from new software platforms.
legacy frameworks, current operating systems, struggle to deliver
Potential innovators include BlackBerry OS
10, Firefox OS and Tizen.
Established players will selectively implement elements, but fail to
gain the slick integration of the originals.
CCS insights. Predictions for 2013 and beyond
new generation of social entrepreneurs
New paths in Maslow’s pyramid
‘truth’ is a tweet, photo or video clicked & sent away
New definitions of ‘success’: money may not be in
Access to luxury more important than owning luxury – Rise of sharing economy
Self-realization and self-actualization online
(Win)^3: You help me, I help you, we help others
Klout score in your resume
Managing man-machine symbiosis, key competencies.
Global network, global thinking, global objectives. A collective intelligence
People: new generations
Reduced sense of security since 2001 terrorists attacks
Destabilized economy since Global Financial crisis 2008
High unemployment levels – ‘Evil’ corporations
Increasing perceived fiscal pressure – self sustain or live out of the system
Pervasive & cheap computing everywhere
Tech-entrepreneur heroes – Dorsey, Zuckenberg, Larry, Sergey
All tools you need in the web: crowdfunding yourself (kickstarter)
reduced loss of aversion (nothing to lose) fostering self driven -entrepreneurship (most benefitial path in given conditions)
Matt Murphy + Mary Meeker
Arguably the worst recession,
Undoubtely the biggest
technology opportunity ever
What should we do?
1. Engage in POLITICS ?!?
2. EDUCATE (help next gen. understand)
3. DO vs WATCH (create, innovate, act)