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Cindy Krum - Mobile Moxie - WebCongress Bogotá 2013

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Cindy Krum - Mobile Moxie - WebCongress Bogotá 2013

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Cindy Krum - Mobile Moxie - WebCongress Bogotá 2013

  1. 1. El Futuro del Mobile por: Cindy Krum, MobileMoxie WebCongress Bogotá, 2013
  2. 2. Experiencia
  3. 3. Qué es Mobile?
  4. 4. Dime Algo Que Yo No Sepa!
  5. 5. No es sólo Mobile
  6. 6. Internet de las Cosas
  7. 7. Internet de las Cosas
  8. 8. Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. • • • • Deep CRM for Micro-Targeting Active Social Participation & Data Mining Rules-Based Marketing Optimization Predictive Analysis & Algorithm Development BIG Data para Marketing
  9. 9. • • Data will have monetize-able value in the company market value assessment (New Asset Class) • Reuse • Merging • 2’frs Datos = “Plata” $
  10. 10. Fitness Wearables Ejemplos In-Store Sales
  11. 11. Construcción / Seguridad Vial Ejemplos City Signage
  12. 12. El Problema es el Acceso
  13. 13. Paises/Gobiernos Grupos Privados • World Bank – 100’s of social & economic indicators • US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies • UK – Open Data Institute (Codirected by Tim Berners-Lee) • EU Open Data Initiatives • Australia, Kenya, Brazil, Chili – All have Open Data strategies • Code for America (US) • National Weather Service (US) • The Sunlight Foundation (US) • The Open Knowledge Foundation (UK) Dónde Encontrar Datos Gratis
  14. 14. • Import.io - Let people sell the data they have like eBay for Data • Factual - Compiles DataSets • Windows Azure - Curated Data Sets Ready for Excel Import • DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms • APIogee – makes your data available in an API Otros Recursos de Datos
  15. 15. • Joining Off-Line & On-Line • Seamless Cross-Device Integration of Services • Collecting all the Data You Can, Even if You Don’t have a Plan for it Yet • Thinking Ways to Use On-Demand & Instant Gratification Data Nuevas Prioridades
  16. 16. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks 720-231-7277 Escanea para obtener una Tarjeta de Presentación Mobile www.MobileMoxie.com

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